XR Today - Augmented Reality tag

MARCH 29, 2023

Growth Factors for 2023 The XR space has seen a meteoric rise in adoption rates across industry verticals. Other verticals such as defence, travel, tourism, and retail also roll out lucrative plans for emerging technology solutions. The enterprise environment uses XR in retail, healthcare, manufacturing, and many other sectors.

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XR Today - Mixed Reality tag

DECEMBER 12, 2022

Digital twin technologies were rising as emerging trends, namely from major tech firms such as NVIDIA, Unity Technologies , and others. More broadly, companies may leverage digital twins of office and retail spaces a lot more. Enterprises were expected to adopt digital twin and 3D asset management strategy, she added.

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XR Today - Big XR News tag

MAY 16, 2022

Supported devices from firms include Meta’s Quest series, HTC VIVE, Microsoft HoloLens, Magic Leap, Nreal, and Pico Interactive. Furthermore, Delta Reality supports a selection of software development kits and real-time 3D engines such as Unity, Snap Studio, and ARCore. ETH (approximately £14809) in September last year.

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ARVR

JULY 15, 2020

With the world reeling from COVID-19, changes to consumer experience across numerous industries, from live sports and entertainment to education, are inevitable. Apple seems to be cornering the popular entertainment industry, with the acquisition of NextVR, as industry rivals such as Magic Leap focus on enterprise solutions.

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The AR Show

JUNE 16, 2020

Rebecca Barkin is the VP of Immersive Experiences at Magic Leap, where she served as Executive Producer of Tónandi—a visceral, interactive audio-visual experience made in partnership with the band Sigur Rós. Tony is currently Head of AR/VR Ad Innovation at Unity Technologies. You can find all of the show notes at thearshow.com.

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Upload VR

NOVEMBER 2, 2023

It's notable that this vision of augmented reality layers is also very similar to one shared by the earlier days of Magic Leap, before the company laid off many of its workers. That said, though Sen was a collaborative effort between Ito, CinemaLeap and Psychic VR, it was ultimately created using Unity. And that's great.

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The Ghost Howls

AUGUST 1, 2020

As John Riccitiello (CEO of Unity) said some years ago , the VR market won’t be interesting enough until it will reach the 10 million users mark. Why can’t it be Facebook, or Magic Leap ? Suzanne Borders, CEO and founder of BadVR, at the company’s office in Marina Del Rey, with a Magic Leap One on.

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AR Insider

OCTOBER 31, 2019

It’s been called the AR Cloud by many, the Magicverse by Magic Leap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics. In another scenario, we may see game engines dominant, like Unity or Unreal. Find out more details, dynamics and submission guidelines here. .

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XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. And it was for me as well; I’ve been a Unity user forever.

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XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. And it was for me as well; I’ve been a Unity user forever.

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VRScout

NOVEMBER 10, 2019

However, the HoloLens 2 and all of its improvements is a dream tool for industry professionals. This option gives you a headset plus $500 credit for Microsoft Azure , a three-month free trial of Unity Pro , and the PiXYZ plugin — giving you all the necessary tools to test, create, and launch enterprise apps for the HoloLens 2.

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XR for Business Podcast

APRIL 21, 2020

But soon, Arash Keshmirian saw the writing on the wall that XR’s current usefulness was better-suited to the worlds of industry, retail, and journalism. We're going to dig into using Magic Leap and Hololens and mixed reality headsets as a tool for business. Arash and Alan discuss how he made that transition.

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XR for Business Podcast

APRIL 21, 2020

But soon, Arash Keshmirian saw the writing on the wall that XR’s current usefulness was better-suited to the worlds of industry, retail, and journalism. We're going to dig into using Magic Leap and Hololens and mixed reality headsets as a tool for business. Arash and Alan discuss how he made that transition.

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Gaming Magic Leap Industry Retail 78

XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. You know what, go learn Unity and coding and figure out how to actually make it.

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XR for Business Podcast

APRIL 21, 2020

But soon, Arash Keshmirian saw the writing on the wall that XR’s current usefulness was better-suited to the worlds of industry, retail, and journalism. We're going to dig into using Magic Leap and Hololens and mixed reality headsets as a tool for business. Arash and Alan discuss how he made that transition.

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AR Insider

MAY 6, 2020

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. The Evolution of Brand Ambassadors.

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XR for Business Podcast

JULY 8, 2019

That allows devices which don’t have the compute capabilities today — lightweight AR headset devices — to have the kind of capability that a higher-end device like a Hololens 2 or Magic Leap might have, or even better in some cases. Think of retail, for example, where everything’s moving around.

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XR for Business Podcast

JULY 8, 2019

That allows devices which don’t have the compute capabilities today — lightweight AR headset devices — to have the kind of capability that a higher-end device like a Hololens 2 or Magic Leap might have, or even better in some cases. Think of retail, for example, where everything’s moving around.

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ARVR

JULY 17, 2020

Devices such as the Magic Leap and the Hololens rely on Waveguide optics. Headsets with waveguides are retailing in the $3000 to $5000 range. Combine this with the larger Jio Platform’s goal of enabling Industrial IoT applications, critical services, SMB data connectivity and wearable computing?—?you We are yet to see.

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XR for Business Podcast

APRIL 7, 2020

They were spread between the training, the retail layout team, and the network team. So we just-- through a process called photogrammetry, we quickly were able to recreate the digital twin of that retail store, and bring it and show the team. Or in retail or training because you're selling in the store. Did people like this?

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XR for Business Podcast

APRIL 7, 2020

They were spread between the training, the retail layout team, and the network team. So we just-- through a process called photogrammetry, we quickly were able to recreate the digital twin of that retail store, and bring it and show the team. Or in retail or training because you're selling in the store. Did people like this?

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Training Unity Real Estate Software 78

XR for Business Podcast

APRIL 7, 2020

They were spread between the training, the retail layout team, and the network team. So we just-- through a process called photogrammetry, we quickly were able to recreate the digital twin of that retail store, and bring it and show the team. Or in retail or training because you're selling in the store. Did people like this?

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XR for Business Podcast

JULY 12, 2019

Hoffman shares this with Alan, and other philosophies about XR as a great asset to the automotive industry. Barry is the chief strategy officer of ZeroLight, a leading real-time visualization company in the automotive industry. HTC did something with Batman; that Game of Thrones thing; some of the demos that Magic Leap had really.

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Automotive Magic Leap Course Industry 78

XR for Business Podcast

JULY 12, 2019

Hoffman shares this with Alan, and other philosophies about XR as a great asset to the automotive industry. Barry is the chief strategy officer of ZeroLight, a leading real-time visualization company in the automotive industry. HTC did something with Batman; that Game of Thrones thing; some of the demos that Magic Leap had really.

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Automotive Magic Leap Course Industry 78

XR for Business Podcast

JUNE 24, 2019

CEO Matt Miesnieks has been in the AR game since the beginning, and he says the best in the industry have always known the best, native use cases for the technology; the problem was for the technology to catch up to the use cases. This is really an honor to meet you, and you have so much experience in this industry that we can all learn from.

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XR for Business Podcast

JUNE 24, 2019

CEO Matt Miesnieks has been in the AR game since the beginning, and he says the best in the industry have always known the best, native use cases for the technology; the problem was for the technology to catch up to the use cases. This is really an honor to meet you, and you have so much experience in this industry that we can all learn from.

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AR Technology Industry Augmented Reality 78

XR for Business Podcast

DECEMBER 10, 2019

They can also, if the retailers have their own content, through Darabase they can be certain of their own promotions. In terms of who's on the flip side of that marketplace, actually-- we're about to launch our first SDK and that's-- we think of it much more at a Unity level, than necessarily as an Apple or a Google level.

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XR for Business Podcast

DECEMBER 10, 2019

They can also, if the retailers have their own content, through Darabase they can be certain of their own promotions. So basically spent a lot of my career kind of riding the wave of change through various industries, starting with advertising in magazines and kind of finishing off on the front of the beach in tech.

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Real Estate AR Magic Leap Brazil 78

XR for Business Podcast

DECEMBER 10, 2019

They can also, if the retailers have their own content, through Darabase they can be certain of their own promotions. So basically spent a lot of my career kind of riding the wave of change through various industries, starting with advertising in magazines and kind of finishing off on the front of the beach in tech.

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Real Estate AR Magic Leap Brazil 78

XR for Business Podcast

JUNE 24, 2019

CEO Matt Miesnieks has been in the AR game since the beginning, and he says the best in the industry have always known the best, native use cases for the technology; the problem was for the technology to catch up to the use cases. This is really an honor to meet you, and you have so much experience in this industry that we can all learn from.

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AR Technology Industry Augmented Reality 60

XR for Business Podcast

AUGUST 21, 2019

For example, I saw one where Coke did a visualizer to show retailers what the new Coke machine would look like in their stores. So, when I say “fashion,” that could be anything; from a retail experience when you’re in a store, or it could be a brand experience that you don’t need to be in a store to have. Austin: Exactly.

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XR for Business Podcast

AUGUST 21, 2019

For example, I saw one where Coke did a visualizer to show retailers what the new Coke machine would look like in their stores. So, when I say “fashion,” that could be anything; from a retail experience when you’re in a store, or it could be a brand experience that you don’t need to be in a store to have. Austin: Exactly.

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Austin AR Examples Google 78

XR for Business Podcast

AUGUST 5, 2019

I mean, really, any industry. It's incredible when you start digging into these technologies, the amount of applications that they're going to have for everyone in every industry. Alan: What do you think are the low-hanging fruit for industries in this type of technology? They're hiring a Unity developer or a 3D modeller.

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Augmented Reality Virtual Reality Technology Training 78

XR for Business Podcast

AUGUST 5, 2019

I mean, really, any industry. It's incredible when you start digging into these technologies, the amount of applications that they're going to have for everyone in every industry. Alan: What do you think are the low-hanging fruit for industries in this type of technology? They're hiring a Unity developer or a 3D modeller.

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Augmented Reality Virtual Reality Technology Training 78

XR for Business Podcast

AUGUST 21, 2019

For example, I saw one where Coke did a visualizer to show retailers what the new Coke machine would look like in their stores. So, when I say “fashion,” that could be anything; from a retail experience when you're in a store, or it could be a brand experience that you don't need to be in a store to have. That's like next-level retail.

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Austin Google AR Examples 60

XR for Business Podcast

JUNE 10, 2019

Concurrently, they are taking on the industry through utilization of technology to disrupt and design learning that is different from what we’ve ever experienced to date. You are a pioneer, a leader, and an industry pundit. And also, with the competitive nature of our industry, the pricing continues to change.

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XR for Business Podcast

AUGUST 5, 2019

I mean, really, any industry. It's incredible when you start digging into these technologies, the amount of applications that they're going to have for everyone in every industry. Alan: What do you think are the low-hanging fruit for industries in this type of technology? They're hiring a Unity developer or a 3D modeller.

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