XR Today - Big XR News tag

MAY 16, 2022

Delta Reality is creating extended reality (XR) immersive experiences for global brands to accelerate virtual, augmented, and mixed reality (VR/AR/MR) adoption and assist firms in developing modern marketing strategies. event this March, hosted by its Immerse Global Summit division. million and $2.3 million, respectively.

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VRScout

FEBRUARY 16, 2018

The NBA on TNT VR app is intended to change the viewing experience from, “passive to immersive’” said David Aufhauser, Managing Director, Strategy and Product for Intel Sports, during an interview with VRScout. The NBA seems to be making a concerted effort to embrace immersive viewing. It’s different,” he said.

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Upload VR

JUNE 9, 2023

Yes, Google might still be resurgent with Android, powered by Owlchemy's insights and Samsung's hardware , and other companies might surprise with a novel strategy too. I'll go so far as to wager it's probably game over for Magic Leap and HoloLens and some other optically transparent approaches.

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The Ghost Howls

SEPTEMBER 4, 2023

If this strategy is confirmed, by 2025 Meta would have a cheap $200 device (Quest 3 Lite?), Talking about content, Monarch: Legacy of Monsters is one of the first series shot with Apple’s ‘Immersive Video’ format and is set to debut on Apple TV+ in late 2023. It’s the end of an era.

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The Ghost Howls

MARCH 26, 2018

This business strategy of selling to few people for a high price has completely sense , considering that all the device has been conceived to add all the features that could make it compelling mostly for professionals. Magic Leap releases its SDK. It is so possible to start creating your Magic Leap application.

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Road to VR

JUNE 28, 2023

Provided the report is true, it appears Google will now need to rely on Samsung to compete with Meta and Apple in XR. Still, it seems its Samsung XR headset partnership and AR software development has become the main focus. Still, it seems its Samsung XR headset partnership and AR software development has become the main focus.

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The Ghost Howls

JANUARY 22, 2021

But if I have to look at the numbers, some kind of AR is already mainstream : yes, the smartphone doesn’t provide immersive AR and people using it maybe don’t even know that it is called AR (maybe they call it just “filters”), but it is anyway augmented reality and it is of very common use now. What about Magic Leap ?

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Augmented Reality Magic Leap AR Apple 480

XR for Business Podcast

MAY 26, 2020

And I've been with the company for over three years across a variety of different functions, including business strategy, B2C business, and B2B business. So we are focusing on looking at new business models and emerging technologies, then tying those to our strategy businesses. Or did you partner with companies to do this?

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XR for Business Podcast

MAY 26, 2020

And I've been with the company for over three years across a variety of different functions, including business strategy, B2C business, and B2B business. So we are focusing on looking at new business models and emerging technologies, then tying those to our strategy businesses. Or did you partner with companies to do this?

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South Korea North America AR Training 78

XR for Business Podcast

MAY 26, 2020

And I've been with the company for over three years across a variety of different functions, including business strategy, B2C business, and B2B business. So we are focusing on looking at new business models and emerging technologies, then tying those to our strategy businesses. Or did you partner with companies to do this?

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South Korea North America AR Training 60

Upload VR

JANUARY 18, 2024

On Apple Vision Pro, it is a dial on top that jogs you along the spectrum of immersion so quickly it feels like magic. Apple's passthrough magic might help explain why the industry is making such big shifts before this $3,500 spatial computer even ships. Microsoft formally killed its PC VR platform.

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XR for Business Podcast

MAY 13, 2019

In other words, think about it on a spectrum of immersion… although that doesn’t really make sense. Obviously they do microtargeting and use Facebook and Twitter and Instagram to try and find people in context, but they also use different strategies for getting people to make content for them. They’re in education.

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XR for Business Podcast

MAY 13, 2019

In other words, think about it on a spectrum of immersion… although that doesn’t really make sense. Obviously they do microtargeting and use Facebook and Twitter and Instagram to try and find people in context, but they also use different strategies for getting people to make content for them. They’re in education.

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XR for Business Podcast

DECEMBER 27, 2019

Sam talks about the groundwork they’ve laid at Coachella for immersive reality so far, and where he plans to take it going forward. — it was the Samsung GearyVR at the time. Have you tried Magic Leap? Sam: I have tried the Magic Leap, yeah. Sam: Immersive, I think, is the word we like to use.

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XR for Business Podcast

DECEMBER 27, 2019

Sam talks about the groundwork they’ve laid at Coachella for immersive reality so far, and where he plans to take it going forward. — it was the Samsung GearyVR at the time. Have you tried Magic Leap? Sam: I have tried the Magic Leap, yeah. Sam: Immersive, I think, is the word we like to use.

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XR for Business Podcast

DECEMBER 27, 2019

Sam talks about the groundwork they’ve laid at Coachella for immersive reality so far, and where he plans to take it going forward. I remember in, oh man, it must be 2015/16, Coachella livestreamed 360 content to VR headsets and I believe it was pushing to the -- it was! -- it was the Samsung GearyVR at the time. What have you seen?

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UploadVR Between Realities podcast

JANUARY 14, 2017

They want you to look at the television or the PC monitor in front of you and completely immerse you. GB: Magic Leap is a big presence in the AR discussion. Outside of the sort of people in this room and in the games press, I don’t think most people know what Magic Leap is. VR is inherently isolating.

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UploadVR Between Realities podcast

NOVEMBER 13, 2016

To get some insight into those numbers, I moderated a panel on investing in virtual reality and augmented reality at Greenlight Insights’ recent Virtual Reality Strategy conference in San Francisco. It needs to have a strategy to survive. Above: Samsung’s Gear 360 and Gear VR headset. It focuses on media, AR/VR, and A.I.

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XR for Business Podcast

AUGUST 19, 2019

As SuperData’s lead XR analyst, Carter is responsible for the company’s reports on immersive technology. I’d say that through at least 2022, the enterprise will account for the majority of augmented and mixed reality headsets like Hololens and Magic Leap. Which still has its uses!

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XR for Business Podcast

AUGUST 19, 2019

As SuperData’s lead XR analyst, Carter is responsible for the company’s reports on immersive technology. I’d say that through at least 2022, the enterprise will account for the majority of augmented and mixed reality headsets like Hololens and Magic Leap. So they’re… [chuckles].

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XR for Business Podcast

AUGUST 26, 2019

Alan: Today’s guest is Jacob Lowenstein, VP of Business Development and Strategy at Spatial. Co-founder Jinha Lee developed pioneering AR interfaces at MIT, Microsoft, and Samsung and then also showed them at a TED talk. Our guest today, Jacob, has also been a partner at Samsung NEXT. Jacob, welcome to the show.

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XR for Business Podcast

AUGUST 26, 2019

Alan: Today’s guest is Jacob Lowenstein, VP of Business Development and Strategy at Spatial. Co-founder Jinha Lee developed pioneering AR interfaces at MIT, Microsoft, and Samsung and then also showed them at a TED talk. Our guest today, Jacob, has also been a partner at Samsung NEXT. Jacob, welcome to the show.

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AR Microsoft Samsung Magic Leap 78

XR for Business Podcast

AUGUST 19, 2019

As SuperData's lead XR analyst, Carter is responsible for the company's reports on immersive technology. I'd say that through at least 2022, the enterprise will account for the majority of augmented and mixed reality headsets like Hololens and Magic Leap. Enterprise will account for the majority of those through at least 2022.

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XR for Business Podcast

AUGUST 26, 2019

Alan: Today's guest is Jacob Lowenstein, VP of Business Development and Strategy at Spatial. Co-founder Jinha Lee developed pioneering AR interfaces at MIT, Microsoft, and Samsung and then also showed them at a TED talk. Our guest today, Jacob, has also been a partner at Samsung NEXT. Jacob, welcome to the show.

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XR for Business Podcast

JUNE 24, 2019

He’s built AR system prototypes for Samsung, and had long executive and technical careers in mobile software infrastructure before jumping into AR back in 2009. platform for creating even more immersive–? He also helped form Super Ventures, which is a platform and V.C. firm investing in AR solutions. Or use your 6D.ai

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XR for Business Podcast

JUNE 24, 2019

He’s built AR system prototypes for Samsung, and had long executive and technical careers in mobile software infrastructure before jumping into AR back in 2009. platform for creating even more immersive–? He also helped form Super Ventures, which is a platform and V.C. firm investing in AR solutions. Or use your 6D.ai

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AR Technology Industry Augmented Reality 78

XR for Business Podcast

JUNE 24, 2019

He’s built AR system prototypes for Samsung, and had long executive and technical careers in mobile software infrastructure before jumping into AR back in 2009. platform for creating even more immersive–? He also helped form Super Ventures, which is a platform and V.C. firm investing in AR solutions. Or use your 6D.ai

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AR Technology Industry Augmented Reality 60

The Ghost Howls

JANUARY 24, 2022

Google is also hiring high-profile people for it, like Bernard Kress, principal optical architect on Microsoft’s HoloLens team, and Paul Greco, the previous CTO of Magic Leap. I think that Zuck is now all-in with XR, and all these games are not relevant to Facebook’s current strategy, so the deal has not been completed.

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XROM

JULY 18, 2021

Most people know Xu due to his dispute with American virtual reality company Magic Leap. In June 2019, Magic Leap accused Xu of stealing AR glasses technology when he was an engineer working at the firm. VeeR acquires, produces, and distributes best-in-class immersive stories and light-weight interactive experiences.

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