TechCrunch VR

APRIL 3, 2023

The fictional depiction of virtual reality and adjacent technologies are intentionally forward-looking. It’s probably a bit hyperbolic to call the experience “fully immersive,” but man, it’s easy to get lost in the game — so long as you can forget that there are other people watching.

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Austin Magic Leap Hardware HTC 104

The Ghost Howls

JANUARY 5, 2020

This is the first roundup of news of this new year, and to signal a change with the past, I’ve changed the name from “VR Week Peek” to “XR Week Peek”, because, hey, I like talking about all immersive technologies and not only Virtual Reality. In the meanwhile, I wish you all a fantastic 2020! Top news of the week.

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AR Virtual Reality Eye Tracking Technology 293

XR Today - Mixed Reality tag

DECEMBER 13, 2022

Though mixed reality is evolving at a slightly slower rate than augmented and virtual reality, market leaders like Microsoft are beginning to introduce the world to what the future of MR could really look like. Here’s your insight into the definition of Mixed Reality. Often, these assets are referred to as “holograms”.

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Augmented Reality Virtual World Immersion Technology 133

The Ghost Howls

SEPTEMBER 4, 2019

According to the very famous market analysis company Gartner, Augmented Reality is no more an “emerging” technology, but it has graduated as a mature one. The fact that all immersive technologies have been flagged as mature by it means that many more companies will believe in their potential and will want to implement them.

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Augmented Reality AR Technology Latency 386

The Ghost Howls

JUNE 1, 2020

Rony Abovitz steps down from Magic Leap CEO. This was a very good thing and attracted many people to Magic Leap. I hope that Magic Leap will benefit from it and will recover pretty soon. It seems a clone of the Vive Focus Plus, and this is because actually it is based on a reference design provided by HTC.

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Magic Leap AR China Unity 240

The Ghost Howls

MARCH 26, 2018

At GDC 2017 LG showcased a virtual reality headset that was SteamVR compatible: it was a game-changing moment since for the first time a new non-Vive headset would have been compatible with SteamVR tracking and ecosystem. Magic Leap releases its SDK. It is so possible to start creating your Magic Leap application.

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AR Magic Leap Oculus Virtual Reality 165

The Ghost Howls

JANUARY 18, 2023

So here you are a collection of the best news in immersive realities from the CES 2023, with many links to go deeper! Everyone I spoke with talked about an interesting event to attend for us XR people, and this shows that immersive realities are now in a quite mature status… to be niche technologies. Of course not.

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AR Magic Leap Razer Augmented Reality 414

Upload VR

OCTOBER 11, 2022

We had a cross-continental VR call that, for lack of a better description, crossed the “uncanny valley” in virtual reality. The first call of this fidelity made at Reality Labs’ offices occurred in 2021. Doing the same thing in real-time with a live human in stereoscopic virtual reality is a much harder task.

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Washington Magic Leap Motion Capture Virtual Reality 101

Immersive Authority

JUNE 30, 2016

Unless you’ve been studying immersive technologies very closely, you may not have seen the rising use of the term Mixed Reality. Everyone probably has a good idea of what Virtual Reality is all about. It’s the immersion of a user into a fully virtual environment, by means of a VR headset.

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Augmented Reality Magic Leap Virtual Reality Virtual Environment 58

The Ghost Howls

APRIL 5, 2021

confirmed with the company that it may not be a Niantic-branded pair of glasses, but a reference design that Niantic is building with Qualcomm since 2019. This pairs well with a piece of news from mid-2020, where Niantic said that it intended to build a reference design, but not its own Pokemon Go glasses. Learn more.

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Apple AR Microsoft Magic Leap 272

The Ghost Howls

JUNE 13, 2022

After this move, the Microsoft Mixed Reality team gets actually disbanded : Microsoft’s Mixed Reality Hardware teams are being integrated into the Windows + Devices organization, while the Mixed Reality Presence and Collaboration teams will join the Teams organization. Other news. Learn more. Learn more. Learn more.

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AR Apple Microsoft Ukraine 333

VRWorld

JULY 5, 2017

While I am an enthusiast for VR and all associated technologies, one major issue that’s really breaking my immersion into different VR environments is – resolution. Over the past two years, we tested dozens of VR headsets and two offered the best immersion experience; Acer/IMAX/Starbreeze StarVR and PIMAX 4K and 8K VR headsets.

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Technology San Francisco Magic Leap Oculus 79

The Ghost Howls

MARCH 4, 2019

Like every year, during this event we have seen some important AR news, but not that many, since the event was more focused on mobile phones than immersive technologies. Next Reality has instead tested the Nreal glasses , that I continue saying that are one of the most interesting gadgets of this 2019.

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Microsoft AR HTC Augmented Reality 325

Road to VR

OCTOBER 31, 2016

Business leaders gathered at this year’s Seattle based IMMERSE Summit ( previously Sea VR ) to explore how VR/ AR and Mixed Reality is transforming manufacturing, design, education, health and medicine and much more. Road to VR: Last year, this event was called SEA VR and it was focused mainly on virtual reality.

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Strategy Immersion AR Magic Leap 100

XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Apple’s take on immersive technologies will also test the future of XR hardware solutions and their roles in the broader XR community through rigorous use cases. Brian Meaney , Head of Product, Alteon.io

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Industry Apple Unity North America 90

The Ghost Howls

OCTOBER 26, 2020

So at least the collaboration with Valve is true, but notice that it has not been on the headset, so they got no reference design from Valve, it has just been on the software integration. In its upcoming 5-year development plan, there should be measures to favor the growth and the spread of Immersive Realities.

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HTC Oculus Conference China 424

The Ghost Howls

MAY 30, 2022

The limit will start to be the device, that is the smartphone, which is unsuitable to enjoy augmented reality experiences. The circle will close with the release of XR glasses, and we know that Niantic is also working on a reference system for them. Image by Magic Leap). A bit of boomer humour about virtual reality.

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Magic Leap Virtual World Ukraine Augmented Reality 324

The Ghost Howls

OCTOBER 29, 2019

Project North Star is an opensource reference design for a wide-FOV augmented reality headset that Leap Motion (now Ultraleap ) has given to the community. Keep in mind that Magic Leap One has a diagonal FOV of 50° and you realize why the word “only” is between quotes. North Star AR headset.

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Leap Motion Augmented Reality AR Hand tracking 167

XR for Business Podcast

MAY 26, 2020

We're going to be talking about 5G, virtual reality and transportation. So to introduce a little bit about South Korean XR market, South Korea's telecom operators are really striving to create the right range of immersive mixed reality content to leverage their 5G network and attract more customers. Joonmo: Thank you.

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South Korea North America AR Training 78

XR for Business Podcast

MAY 26, 2020

We're going to be talking about 5G, virtual reality and transportation. So to introduce a little bit about South Korean XR market, South Korea's telecom operators are really striving to create the right range of immersive mixed reality content to leverage their 5G network and attract more customers. Joonmo: Thank you.

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South Korea North America AR Training 78

The Ghost Howls

JUNE 7, 2021

Tablet mode may be a reference to how to launch 2D Android apps because a Facebook employee has inadvertently revealed that employees can already use some 2D apps like GDoc inside the Quest. Magic Leap partners with AMD for its next-generation device. I’ve just discovered that JOHN PORK is a virtual influencer.

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Magic Leap AR Tips China 359

XR for Business Podcast

MAY 13, 2019

But in my opinion, I don’t think the killer app of virtual reality is games. But let’s now switch to the topic of augmented reality, which is really what this conversation is about. In other words, think about it on a spectrum of immersion… although that doesn’t really make sense.

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AR Magic Leap Augmented Reality Course 78

XR for Business Podcast

MAY 13, 2019

But in my opinion, I don’t think the killer app of virtual reality is games. But let’s now switch to the topic of augmented reality, which is really what this conversation is about. In other words, think about it on a spectrum of immersion… although that doesn’t really make sense.

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AR Magic Leap Augmented Reality Course 78

XR for Business Podcast

MAY 26, 2020

We're going to be talking about 5G, virtual reality and transportation. So to introduce a little bit about South Korean XR market, South Korea's telecom operators are really striving to create the right range of immersive mixed reality content to leverage their 5G network and attract more customers. Joonmo: Thank you.

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South Korea North America AR Training 60

XR for Business Podcast

JULY 24, 2019

And they were the right company when we checked around; everybody kept on referring to them. One of the things that I got to do was drive an excavator in virtual reality, and I’ve never been in one before. Bill: Yeah, we actually have four Magic Leaps. Magic Leap just met with Chicken Waffle.

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Virtual Reality Education Magic Leap 360 Video 78

XR for Business Podcast

JULY 24, 2019

And they were the right company when we checked around; everybody kept on referring to them. One of the things that I got to do was drive an excavator in virtual reality, and I’ve never been in one before. Bill: Yeah, we actually have four Magic Leaps. Magic Leap just met with Chicken Waffle.

Virtual Reality 78

Virtual Reality Education Magic Leap 360 Video 78

XR for Business Podcast

JULY 24, 2019

And they were the right company when we checked around; everybody kept on referring to them. One of the things that I got to do was drive an excavator in virtual reality, and I've never been in one before. Bill: Yeah, we actually have four Magic Leaps. Magic Leap just met with Chicken Waffle.

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Virtual Reality Education Magic Leap 360 Video 60

AR Insider

MAY 6, 2020

Or we can put on device on our head (a head-mounted display or HMD) that completely occludes us from the real world allowing us to enter a completely simulated environment which we can walk around and interact in because the computer is sensing our physical actions: this is Virtual Reality or VR. The Evolution of Brand Activations.

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AR Examples Data Head Mounted Display 381

VRScout

NOVEMBER 10, 2019

One thing to mention for the sake of clarity: Microsoft views any type of immersive tech as MR. As it was told to us during their launch event, MR is considered a two-sided coin with AR on one side and VR on the other. As they explained to me, it’s physical reality | augmented reality > mixed reality < virtual reality.

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Microsoft Eye Tracking Magic Leap Haptic 320

XR for Business Podcast

FEBRUARY 25, 2020

It’s immersive tech, and can teach kids in new, innovative ways. I was working a school group here known as GESS -- which is the acronym for Jumeirah English Speaking School -- also broadly referred to as GESS Dubai now. Using VR in the classroom is a no-brainer. Alan: Hey, everyone, my name's Alan Smithson.

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Education UAE Technology Virtual Reality 78

XR for Business Podcast

FEBRUARY 25, 2020

It’s immersive tech, and can teach kids in new, innovative ways. I was working a school group here known as GESS -- which is the acronym for Jumeirah English Speaking School -- also broadly referred to as GESS Dubai now. Using VR in the classroom is a no-brainer. Alan: Hey, everyone, my name's Alan Smithson.

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Education UAE Technology Virtual Reality 60

TechCrunch VR

APRIL 30, 2019

Soon everyone will be wearing 3D-capable cameras to support augmented reality (often referred to as mixed reality) applications. This hard-wiring refers to people’s tendency to prefer avoiding a loss versus an equal win. The operating system services based on this data are referred to as the “AR Cloud.”

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AR Data Machine Learning Magic Leap 109

UploadVR Between Realities podcast

NOVEMBER 13, 2016

Is virtual reality a bubble? Digi-Capital reported that venture capitalists invested $500 million in augmented reality and VR during the third quarter, with 65 percent of that money coming from mainstream traditional VCs. Correction: The $2 billion a year refers to global VR investment numbers, while the $50 billion U.S.

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Strategy AR Technology Trends 100

XR for Business Podcast

AUGUST 26, 2019

And I reference other technologies, because one really important thing was that AR not only has to do a good job at solving the problem, but has to do a better job than other technologies, or even just fundamentally human ways of solving it. Being in virtual reality, if you’re across the country or around the world, that’s great.

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AR Microsoft Samsung Magic Leap 78

XR for Business Podcast

AUGUST 26, 2019

And I reference other technologies, because one really important thing was that AR not only has to do a good job at solving the problem, but has to do a better job than other technologies, or even just fundamentally human ways of solving it. Being in virtual reality, if you’re across the country or around the world, that’s great.

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AR Microsoft Samsung Magic Leap 78

XR for Business Podcast

AUGUST 26, 2019

And I reference other technologies, because one really important thing was that AR not only has to do a good job at solving the problem, but has to do a better job than other technologies, or even just fundamentally human ways of solving it. Being in virtual reality, if you're across the country or around the world, that's great.

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AR Microsoft Samsung Magic Leap 60

The Ghost Howls

OCTOBER 22, 2021

I have had the pleasure of being invited by Swiss company CREAL to try its revolutionary lightfield technology that is able to make the immersive reality offered AR and VR headsets more believable. So… what is the magic that these lightfields add? Here you are my experience with it! The fact was that my brain was tricking me.

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AR Magic Leap Technology Course 525