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Samsung Files Trademark for ‘Galaxy Glasses’ AR/VR Headset

Road to VR

Samsung announced last month it was partnering with Google and Qualcomm to develop an XR device, something the company said at the time was “not too far away.” ” Google is building the software, while Samsung builds the hardware.

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Immersive Technology for Education: How Virtual Reality Will Change the Learning Process

ARPost

Although virtual reality technology is not that new, it is being used in education since relatively recently. There are several reasons for the spread of virtual reality technology in education: Reduced price of technical equipment. The rapid growth of software for virtual reality. billion per year.

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Is Virtual Reality The Next Big Break For B2B?

ARPost

Virtual reality is one of those technologies that has been hyped for several years. Especially with a host of low-cost VR devices such as the Google Cardboard and Samsung Gear headset, it’s already speculated that marketers will take advantage of this new messaging channel. VR is complicated to integrate.

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Samsung Files XR ‘Glasses’ Trademark in the UK

Road to VR

Samsung has secured a trademark with the UK’s Intellectual Property Office for ‘Samsung Glasses’, which could mean we’re finally seeing some movement from the South Korean tech giant to release an XR headset. The post Samsung Files XR ‘Glasses’ Trademark in the UK appeared first on Road to VR.

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Analysis: Meta opens up its walled garden to become the Android of XR

The Ghost Howls

Today a (positive) earthquake hit the virtual reality ecosystem: Meta has just opened up its walled garden, as a strategic move to expand its business in the virtual reality market. It has just authorized other VR OEMs to use its Quest operating system and blurred the lines between the Meta Quest Store and App Lab.

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The XR Week Peek (2023.08.28): Quest 3 unboxing leaked, Samsung+Google headset situation is blurry, and more!

The Ghost Howls

First of all, Google has to keep the work on the headset very secret also internally , because Samsung is afraid that Google will steal its expertise to build a competing product. Google is working in parallel to build the Android XR operating system for this headset and a Micro XR operating system for AR glasses.

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Augmenting the Impact of Virtual Reality with a Robust Testing Strategy

ARVR

Goldman Sachs, the investment banking company, envisages an $80 billion growth for the virtual reality industry by 2025. With some big, global brands like Google, Facebook, and Samsung stepping their foot in the virtual reality space, and large investments pouring in, it is evident that virtual reality is here to stay.