Road to VR

MARCH 19, 2017

.” Lets be honest, the last few years have seen some pretty wild speculation from industry analysts whilst the excitement and hype surrounding the most recent renaissance in immersive technology has ridden high. SEE ALSO What VR Headset Makers (not analysts) Have Actually Said About Sales Expectations.

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AR Virtual Reality Magic Leap Samsung 254

VRScout

FEBRUARY 16, 2018

The NBA on TNT VR app is intended to change the viewing experience from, “passive to immersive’” said David Aufhauser, Managing Director, Strategy and Product for Intel Sports, during an interview with VRScout. The NBA seems to be making a concerted effort to embrace immersive viewing. It’s different,” he said.

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Cleveland San Antonio Oklahoma City Boston 179

TechCrunch VR

JANUARY 30, 2020

Other investors include Expa, Lerer Hippeau, Leaders Fund, Samsung NEXT and Andy Hertzfeld (of Macintosh fame). That in itself is also a sign of how immersive, three-dimensional media is possibly, finally approaching a breakout moment. That will also be buffered by a raft of new hardware, Agarawala said.

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Magic Leap AR Amazon Augmented Reality 127

Upload VR

JUNE 9, 2023

Google chickened out , Microsoft got distracted , and it's totally understandable if you lost interest in VR when they did. Yes, Google might still be resurgent with Android, powered by Owlchemy's insights and Samsung's hardware , and other companies might surprise with a novel strategy too. You’re familiar with the Apple II?

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Apple California Wearables Hand tracking 143

The Ghost Howls

MARCH 26, 2018

In my opinion , the true error is with the Vive 1 , that will get a price that is higher than the one of all the competitors… and that will cost as much as a Samsung Odyssey, notwithstanding its far lower features. Magic Leap releases its SDK. It is so possible to start creating your Magic Leap application.

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AR Magic Leap Oculus Virtual Reality 161

XR Today - Mixed Reality tag

JUNE 1, 2023

Numerous executives and officials have rallied the global tech community to sustain the momentum of a renaissance of immersive technologies. Explaining further, he added, “Not to be outdone, the Google-Samsung-Qualcomm power trio is cooking a comeback of their very famous mega Android partnership with a new XR headset.

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Industry Magic Leap Technology Immersion 91

Road to VR

JUNE 28, 2023

Google has reportedly shelved a multi-year project that sought to commercialize an AR headset, known as Project Iris. Provided the report is true, it appears Google will now need to rely on Samsung to compete with Meta and Apple in XR. Project Iris was said to ship as early as 2024.

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Samsung AR Google Apple 228

XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

If Apple successfully leverages its product ecosystem alongside its new MR headset, the firm could be in a unique position to offer an immersive device with a launch-ready lineup of compatible and familiar software and hardware – that users may already own – that could push usability and adoption rates. XR Comes to iOS!

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Apple Immersion AR Hardware 100

Immersive Authority

JUNE 30, 2016

Unless you’ve been studying immersive technologies very closely, you may not have seen the rising use of the term Mixed Reality. It’s the immersion of a user into a fully virtual environment, by means of a VR headset. When immersed in VR a user cannot see the real physical world around them.

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Augmented Reality Magic Leap Virtual Reality Virtual Environment 58

VRWorld

JULY 14, 2016

With the introduction of Google Cardboard and the Daydream VR platform, Oculus and HTC discrete VR headsets and GearVR headsets for even smartphones like the Samsung’s Galaxy S7, the first tentative steps towards virtual reality gaming are being taken. All from the comfort of your own room.

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Las Vegas Magic Leap Virtual Reality Google 40

UploadVR Between Realities podcast

OCTOBER 15, 2016

Side note that AR will be much bigger than VR, in both the diversity of use cases and market size (analysts predict $30B for VR versus $90B for AR by 2020), but I still believe that most homes will have a dedicated VR space for total immersion. Body movement. Let’s start from the ground up. Squishier objects will have more give.

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Haptic Magic Leap Eye Tracking Simulation 100

The Ghost Howls

JANUARY 22, 2021

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Magic Leap will meet its fate.

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Augmented Reality Magic Leap AR Apple 475

The Ghost Howls

OCTOBER 26, 2020

In its upcoming 5-year development plan, there should be measures to favor the growth and the spread of Immersive Realities. Viveport is improving a lot, and now HTC is also launching the Vive XR Suite , which will be distributed thanks to the support of a strong network of partners like HP, NVIDIA, Baidu (the Chinese Google), and Accenture.

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HTC Oculus Conference China 392

EnterpriseWear

AUGUST 1, 2018

Ideas on the ground and on board: The airport industry first began toying with wearable technology with the release of the original Google Glass in 2013. Let’s look back: Early trials: Virgin Atlantic ’s 2014 trial at London Heathrow Airport – in collaboration with SITA – included both Google Glass and the Sony SmartWatch 2.

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Wearables Philippines New Zealand Industry 53

The Ghost Howls

OCTOBER 19, 2020

It is “easy” to create hype and get preorders and many sales on the first day: Even the Magic Leap One had a very strong first day, and the community was flooded with pictures of people donning the device… but in the end, it was a huge flop. But don’t get fooled by the launch day numbers, they are only one part of the game.

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AR Oculus Apple Gaming 310

XR for Business Podcast

MAY 13, 2019

There’s a whole range of services, and GPS is getting better now that it’s being married to computer vision, so you can get highly-localized Google directions – really accurate, down to a couple of feet. Is this a job for Google Glass? Charlie: Yeah it’s Google Glass. So convergence is beginning, right?

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AR Magic Leap Augmented Reality Course 78

XR for Business Podcast

MAY 13, 2019

There’s a whole range of services, and GPS is getting better now that it’s being married to computer vision, so you can get highly-localized Google directions – really accurate, down to a couple of feet. Is this a job for Google Glass? Charlie: Yeah it’s Google Glass. So convergence is beginning, right?

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AR Magic Leap Augmented Reality Course 78

Upload VR

JANUARY 18, 2024

On Apple Vision Pro, it is a dial on top that jogs you along the spectrum of immersion so quickly it feels like magic. Apple's passthrough magic might help explain why the industry is making such big shifts before this $3,500 spatial computer even ships. Microsoft formally killed its PC VR platform.

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Apple Saudi Arabia Magic Leap Video 125

XR for Business Podcast

MAY 26, 2020

So to introduce a little bit about South Korean XR market, South Korea's telecom operators are really striving to create the right range of immersive mixed reality content to leverage their 5G network and attract more customers. I've seen some of the-- Huawei come up with a pair of glasses and Samsung, they're all kind of teasing at these.

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South Korea North America AR Training 78

XR for Business Podcast

MAY 26, 2020

So to introduce a little bit about South Korean XR market, South Korea's telecom operators are really striving to create the right range of immersive mixed reality content to leverage their 5G network and attract more customers. I've seen some of the-- Huawei come up with a pair of glasses and Samsung, they're all kind of teasing at these.

South Korea 78

South Korea North America AR Training 78

XR for Business Podcast

MAY 26, 2020

So to introduce a little bit about South Korean XR market, South Korea's telecom operators are really striving to create the right range of immersive mixed reality content to leverage their 5G network and attract more customers. I've seen some of the-- Huawei come up with a pair of glasses and Samsung, they're all kind of teasing at these.

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South Korea North America AR Training 60

UploadVR Between Realities podcast

JANUARY 14, 2017

They want you to look at the television or the PC monitor in front of you and completely immerse you. GB: Magic Leap is a big presence in the AR discussion. Outside of the sort of people in this room and in the games press, I don’t think most people know what Magic Leap is. GB: Google Glass.

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UploadVR Between Realities podcast

NOVEMBER 15, 2016

The New York Times distributes more than 1 million Google Cardboard phone VR viewers to subscribers with the launch of The Displaced , a 360-degree video project focusing on children driven from their homes by war. Eye-tracking startup Eyefluence, which raises $14 million this month, is acquired about a year later by Google.

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San Francisco HTC Unity Conference 100

XR for Business Podcast

JANUARY 10, 2020

You’ve done everything from IBM Watson, to Google, to HTC, Samsung. The latest thing is obviously immersive technologies, but I found that they valued my time and it didn’t feel like work. And if you have a Bose AR-enabled device, you can download that for either the Google Play store or the Apple App Store.

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Magic Leap AR Augmented Reality San Francisco 78

XR for Business Podcast

JANUARY 10, 2020

You’ve done everything from IBM Watson, to Google, to HTC, Samsung. The latest thing is obviously immersive technologies, but I found that they valued my time and it didn’t feel like work. And if you have a Bose AR-enabled device, you can download that for either the Google Play store or the Apple App Store.

Magic Leap 78

Magic Leap AR Augmented Reality San Francisco 78

XR for Business Podcast

JANUARY 10, 2020

You've done everything from IBM Watson, to Google, to HTC, Samsung. The latest thing is obviously immersive technologies, but I found that they valued my time and it didn't feel like work. And if you have a Bose AR-enabled device, you can download that for either the Google Play store or the Apple App Store.

Magic Leap 60

Magic Leap AR Augmented Reality San Francisco 60

XR for Business Podcast

AUGUST 19, 2019

As SuperData’s lead XR analyst, Carter is responsible for the company’s reports on immersive technology. I’d say that through at least 2022, the enterprise will account for the majority of augmented and mixed reality headsets like Hololens and Magic Leap. Which still has its uses!

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Training AR Data Augmented Reality 78

XR for Business Podcast

AUGUST 19, 2019

As SuperData’s lead XR analyst, Carter is responsible for the company’s reports on immersive technology. I’d say that through at least 2022, the enterprise will account for the majority of augmented and mixed reality headsets like Hololens and Magic Leap. So they’re… [chuckles].

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Training AR Data Augmented Reality 78

The Ghost Howls

JANUARY 24, 2022

Image by Google). Project Iris is the codename of Google’s AR glasses. According to a report on The Verge, Google is working on AR glasses. The operating system should be Android, but it seems that Google is also building an operating system specific for XR. Samsung Exynos 2200 introduces ray tracing on mobile.

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Microsoft Google AR Virtual World 313

XR for Business Podcast

AUGUST 19, 2019

As SuperData's lead XR analyst, Carter is responsible for the company's reports on immersive technology. I'd say that through at least 2022, the enterprise will account for the majority of augmented and mixed reality headsets like Hololens and Magic Leap. Enterprise will account for the majority of those through at least 2022.

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Training AR Data Augmented Reality 60

XR for Business Podcast

AUGUST 26, 2019

Co-founder Anand Agarawala sold his previous startup, BumpTop — a 3D physics multi-touch desktop — to Google, and also demoed this in a TED Talk. Co-founder Jinha Lee developed pioneering AR interfaces at MIT, Microsoft, and Samsung and then also showed them at a TED talk. Jacob, welcome to the show. Why would I want that?

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AR Microsoft Samsung Magic Leap 78

XR for Business Podcast

AUGUST 26, 2019

Co-founder Anand Agarawala sold his previous startup, BumpTop — a 3D physics multi-touch desktop — to Google, and also demoed this in a TED Talk. Co-founder Jinha Lee developed pioneering AR interfaces at MIT, Microsoft, and Samsung and then also showed them at a TED talk. Jacob, welcome to the show. Why would I want that?

AR 78

AR Microsoft Samsung Magic Leap 78

XR for Business Podcast

AUGUST 26, 2019

Co-founder Anand Agarawala sold his previous startup, BumpTop -- a 3D physics multi-touch desktop -- to Google, and also demoed this in a TED Talk. Co-founder Jinha Lee developed pioneering AR interfaces at MIT, Microsoft, and Samsung and then also showed them at a TED talk. To learn more about Spatial, you can visit spatial.is.

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AR Microsoft Samsung Magic Leap 60

XR for Business Podcast

JUNE 24, 2019

He’s built AR system prototypes for Samsung, and had long executive and technical careers in mobile software infrastructure before jumping into AR back in 2009. So things like Uber or Google Maps and directions were native to the phone, that were kind of useless on the PC. platform for creating even more immersive–?

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AR Technology Industry Augmented Reality 78

XR for Business Podcast

JUNE 24, 2019

He’s built AR system prototypes for Samsung, and had long executive and technical careers in mobile software infrastructure before jumping into AR back in 2009. So things like Uber or Google Maps and directions were native to the phone, that were kind of useless on the PC. platform for creating even more immersive–?

AR 78

AR Technology Industry Augmented Reality 78

XR for Business Podcast

JUNE 24, 2019

He’s built AR system prototypes for Samsung, and had long executive and technical careers in mobile software infrastructure before jumping into AR back in 2009. So things like Uber or Google Maps and directions were native to the phone, that were kind of useless on the PC. platform for creating even more immersive–?

AR 60

AR Technology Industry Augmented Reality 60

UploadVR Between Realities podcast

NOVEMBER 13, 2016

But recently both Google and Oculus have gotten behind it, and as a result we’re seeing accelerated adoption of web VR. Above: Samsung’s Gear 360 and Gear VR headset. Bringing health care into a more immersive environment and affecting behavioral change, we think, is very interesting. Image Credit: Ken Yeung/VentureBeat.

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Strategy AR Technology Trends 100