TechCrunch VR

NOVEMBER 7, 2021

The most valuable companies in the world own the metal on which their software applications run: Apple and Microsoft have had their fingers in the hardware pie for years, and even Google was able to build a robust OS business with Android. Could this really be the time for VR? The “metaverse” already exists in Fortnite and Roblox.

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Hardware Strategy Microsoft Google 104

XR Today - Augmented Reality tag

DECEMBER 9, 2022

Although Microsoft hasn’t shown much of an investment in the entertainment and arts sector as of yet, it has a lot of potential to offer with the HoloLens ecosystem. At the same time, Google offers access to convenient and easy-to-use AR development tools, for creators who want to build unique artistic experiences within the Android platform.

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Entertainment Augmented Reality Virtual Reality Unity 115

Road to VR

OCTOBER 30, 2017

Old Enemies – HTC. While both Oculus’ Rift and HTC’s Vive hit the market right around the same time in 2016, the Vive was the first system with motion controllers and room-scale. SEE ALSO How Google's Latest VR Moves Are a Major Blow to Oculus' Mobile Strategy. A Tale of Two Headsets.

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Oculus Samsung Microsoft Hardware 206

UploadVR Between Realities podcast

JULY 24, 2017

The first version of Valve’s SteamVR platform provided us with superior 360 degree room-scale tracking and position-tracked hand input at the hefty price of $799 via HTC’s Vive. Will HTC cut Vive’s price? One of the most interesting VR narratives of 2017 so far has been the pricing strategy of Facebook’s Rift.

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Microsoft HTC Controllers Google 190

XR Today - Mixed Reality tag

AUGUST 30, 2022

The platform, which is compatible with major immersive tech providers such as Magic Leap, Meta Platforms, Microsoft HoloLens, Apple, HTC VIVE, Ready Player Me, and Google recently provided the University of Glasgow with an EON-XR Centre to train and engage students with the XR tool.

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UAE United Arab Emirates Michigan Magic Leap 98

VRScout

APRIL 27, 2017

In honor of Easter, AfterNow and FLARB put on an MR egg hunt via Microsoft HoloLens. ROM Extraction displayed gameplay using MR to show audiences exactly the kind of strategy-oriented shooter players were going through. Google + Tilt Brush. Hado, by Meleap , let audiences digitally duke it out with friends and strangers.

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Los Angeles Trends Conference Strategy 190

The Ghost Howls

JANUARY 28, 2023

There is not only the problem of the timezone but also the unknown of the internet connection and the inability of reaching Western websites like Google. While still in Italy, I verified that Microsoft Teams, Unity, and Github were accessible from China. And I have to say that this strategy is paying off.

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China Government Italy Google 384

XR Today - VR Headsets tag

MAY 18, 2022

With years of experience working on everything from strategy development in the XR space to powerful software design, Yord Studio can help with every aspect of bringing your new project to life. Microsoft is gaining ground as one of the leaders in the Mixed Reality landscape for a reason.

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Retail Microsoft Virtual Reality Training 55

VRScout

JUNE 10, 2016

This latest acquisition is another piece in a secretive strategy: over the past few years Snapchat has quietly acquired a couple of other potentially augmented reality-related companies as well as talent. Did Seebright just release the augmented reality equivalent of Google Cardboard? Facebook Enables Native 360 Photos.

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Augmented Reality HTC Google Seattle 150

The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). For example, we invited senior executives from HUAWEI, JBD, HTC, Alibaba, iQIYI, Qualcomm, Microsoft, and so on.

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China Industry Government AR 306

The Ghost Howls

MARCH 16, 2020

And while this is anyway a good result for a startup (developing an AR headsets means spending billions in R&D), targeting the consumer market has been a suicide move , that let Microsoft get full control of the profitable enterprise market. A bizarre strategy, that doesn’t surprise me anymore, though.

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Magic Leap Europe AR Virtual Reality 322

UploadVR Between Realities podcast

NOVEMBER 4, 2016

billion from companies listed below like Google and Qualcomm. Google – NASDAQ: GOOG – Cardboard, Google VR, Daydream & Tango, VR cameras, Tilt Brush. HTC – TPE: 2498 – Headset, Content Delivery Platform (non-gaming). Microsoft – NASDAQ: MSFT – VR operating system, VR platform, VR headset.

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Industry Magic Leap Samsung Amazon 100

The Ghost Howls

MAY 25, 2020

OMG, it’s almost 3 years that I write these roundups… the first week peek was exclusive for my blog subscribers and it featured as best news the release of Google Blocks and in the other news something about Samsung Gear VR… how much time has passed since then! Image by Microsoft). This is the 150th Week Peek! We’ll see….

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Oculus Apple Hand tracking Magic Leap 242

The Ghost Howls

MARCH 2, 2020

The only company not much affected by it is HTC, that manufacturers its headsets in Taiwan and not in Mainland China. HTC Vive releases Cosmos Elite, two models of Vive Pro Eye and creates some confusion. For sure you remember the recent launch of a full line of Vive Cosmos headsets , all with customized faceplates.

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Hand tracking AR Oculus HTC 230

The Ghost Howls

AUGUST 24, 2020

Someone invokes saviors like Google and Amazon, but even if they managed to succeed, they are other data-harvesting companies , so in any case, we are f**ked. That’s why even Microsoft took Epic’s stances : Microsoft uses UE4 to develop some products also for Apple devices, and this decision hurts also its business.

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Unreal Apple Government Data 422

VRWorld

JULY 12, 2017

There’s no doubt that the announcements made on this conference might be the clearest direction where VR/MR/AR are heading as an industry, as it will happen after Microsoft Windows 10 Mixed Reality launches, as well as seeing the first sales results of next generation Oculus Rift headset. Ted Schilowitz, Futurist, 20th Century Fox.

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Conference San Francisco Virtual Reality Tourism 49

The Ghost Howls

MARCH 26, 2018

HTC has finally revealed the price of the Vive Pro : it will cost $799 just to have the headset (no controller and no base stations, so you must already have a Vive 1 kit) and will be available for pre-orders since April, 5th. But, as Road To VR has stated, maybe HTC should have clarified that in all its marketing material.

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AR Magic Leap Oculus Virtual Reality 161

Digitalnauts

NOVEMBER 16, 2021

Among such are HTC Vive and Oculus Rift headsets. . The most famous example being Microsoft Hololens. . Viral new solutions include Snap’s new AR glasses prototype and Google Glass Explorer Edition. . Source: Microsoft “What is Mixed Reality” [link]. However, desktop VR also tends to be more expensive.

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AR Augmented Reality Virtual Reality Head Mounted Display 52

The Ghost Howls

OCTOBER 17, 2019

Even with the organizers of the event, I have to speak mostly in Chinese (hence my headache) and use a lot of Baidu Fanyi (the Chinese counterpart of Google Translate). But it was delicious, so the “yes yes” strategy is paying off. Me with a Droolon F1 inside an HTC Vive Cosmos! No one speaks well in English, seriously.

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Eye Tracking AR Leap Motion China 163

The Ghost Howls

JANUARY 22, 2021

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Didn’t work (Image by Microsoft). Sounded good.

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Augmented Reality Magic Leap AR Apple 473

The Ghost Howls

JANUARY 24, 2022

Image by Google). Project Iris is the codename of Google’s AR glasses. According to a report on The Verge, Google is working on AR glasses. The operating system should be Android, but it seems that Google is also building an operating system specific for XR. Image by Microsoft). What about yours?

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Microsoft Google AR Virtual World 311

XR for Business Podcast

AUGUST 2, 2019

Steve: Well, it was a MetaVRse product that I downloaded to my phone some time, in Google Cardboard. We had a nice big bump at the beginning of the year with Microsoft. Microsoft, in January paid us a sum of money so that they could distribute half of our content for free through their store. Let me ask you a quick question.

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Virtual Reality Training Education Augmented Reality 78

XR for Business Podcast

AUGUST 2, 2019

Steve: Well, it was a MetaVRse product that I downloaded to my phone some time, in Google Cardboard. We had a nice big bump at the beginning of the year with Microsoft. Microsoft, in January paid us a sum of money so that they could distribute half of our content for free through their store. Let me ask you a quick question.

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Virtual Reality Training Education Augmented Reality 78

XR for Business Podcast

AUGUST 7, 2019

As I’m thinking back to it now, this was actually on HTC VIVE — first gen, which was only maybe 3, 4 years ago now — and I was so impressed with the first generation of hardware that I was like, “well, this is ready for prime time.” A lot of companies focusing on it. A lot of companies picking up on it.

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United States Conference China Training 78

XR for Business Podcast

AUGUST 7, 2019

As I’m thinking back to it now, this was actually on HTC VIVE — first gen, which was only maybe 3, 4 years ago now — and I was so impressed with the first generation of hardware that I was like, “well, this is ready for prime time.” A lot of companies focusing on it. A lot of companies picking up on it.

United States 78

United States Conference China Training 78

XR for Business Podcast

AUGUST 2, 2019

Steve: Well, it was a MetaVRse product that I downloaded to my phone some time, in Google Cardboard. We had a nice big bump at the beginning of the year with Microsoft. Microsoft, in January paid us a sum of money so that they could distribute half of our content for free through their store. Alan: So that's Google Cardboard.

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Virtual Reality Training Education Augmented Reality 60

TechCrunch VR

MAY 31, 2023

“The first metaverse that gains real traction is likely to be the last,” Oculus exec Jason Rubin wrote in a 50-page internal document laying out the strategy. “We Google revealed Glass the same year the first Oculus prototype hit the scene. We must act first, and go big, or we risk being one of those wannabes.”

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AR Magic Leap Virtual Reality Los Angeles 102

XR for Business Podcast

AUGUST 7, 2019

As I'm thinking back to it now, this was actually on HTC VIVE -- first gen, which was only maybe 3, 4 years ago now -- and I was so impressed with the first generation of hardware that I was like, "well, this is ready for prime time." One of the things that was demoed there, there was a presentation from Microsoft about the new Hololens 2.

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United States Conference China Training 60

XR for Business Podcast

JANUARY 3, 2020

We connect them all in an agnostic way, and try to make sure that these folks are set up in the right way for success, that they have a strategy for achieving success and then for taking success and moving it into what I would call scale deployment. ” Lance: It was Microsoft, SAP did one in 2014. Google Pixel came out.

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Training AR Software Hardware 78

XR for Business Podcast

JANUARY 3, 2020

We connect them all in an agnostic way, and try to make sure that these folks are set up in the right way for success, that they have a strategy for achieving success and then for taking success and moving it into what I would call scale deployment. ” Lance: It was Microsoft, SAP did one in 2014. Google Pixel came out.

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Training AR Software Hardware 78

XR for Business Podcast

JANUARY 3, 2020

We connect them all in an agnostic way, and try to make sure that these folks are set up in the right way for success, that they have a strategy for achieving success and then for taking success and moving it into what I would call scale deployment. Alan: We've got to call out Microsoft on making videos that people will go, "We want that!".

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AR Training Software Hardware 60

The Ghost Howls

SEPTEMBER 22, 2019

More info (Apple AR headsets FOV) More info (Apple patent on retinal projection) More info (Robert Scoble’s thoughts on Apple’s strategy). HTC has a new CEO: Yves Maitre. HTC, one of the most important companies in the VR landscape, has now a new boss: Yves Maitre. The Oculus Connect 6 is coming! Its peculiarity?

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AR Apple Oculus Augmented Reality 265

UploadVR Between Realities podcast

NOVEMBER 13, 2016

To get some insight into those numbers, I moderated a panel on investing in virtual reality and augmented reality at Greenlight Insights’ recent Virtual Reality Strategy conference in San Francisco. It needs to have a strategy to survive. Above: VR Funhouse is a series of mini games for the HTC Vive virtual reality headset.

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Strategy AR Technology Trends 100

UploadVR Between Realities podcast

JANUARY 14, 2017

I ended up at Valve Software running their hardware department, putting the team together that created the HTC Vive. Jeri, at Valve they did have that sort of choice point, and they chose to do Steam VR and get behind the HTC Vive. GB: Google Glass. I look at Google Glass and it was really interesting.

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Augmented Reality Gaming AR Machine Learning 100

XR for Business Podcast

FEBRUARY 25, 2020

He'd also chaired the Independent Digital Strategy Group for eight years there. You can go into Google, like "HTC Vive blog Steve Bambury" or something, you'll probably find them. But I've been writing a series of blogs about my journey using and integrating the HTC Vive headsets at GESS. My background is in film.

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Education UAE Technology Virtual Reality 78

XR for Business Podcast

FEBRUARY 25, 2020

He'd also chaired the Independent Digital Strategy Group for eight years there. You can go into Google, like "HTC Vive blog Steve Bambury" or something, you'll probably find them. But I've been writing a series of blogs about my journey using and integrating the HTC Vive headsets at GESS. My background is in film.

Education 60

Education UAE Virtual Reality Technology 60

XR for Business Podcast

FEBRUARY 25, 2020

He'd also chaired the Independent Digital Strategy Group for eight years there. You can go into Google, like "HTC Vive blog Steve Bambury" or something, you'll probably find them. But I've been writing a series of blogs about my journey using and integrating the HTC Vive headsets at GESS. My background is in film.

Education 60

Education UAE Technology Virtual Reality 60