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What’s Snap’s Wearables Master Plan?

AR Insider

This thinking holds up, but a less-discussed product class could have a greater impact in priming consumers for AR glasses: wearables. Meanwhile, tech giants are motivated toward wearables. For example, Apple’s wearables offset iPhone sales declines. Wearables: Paving the Way for AR Glasses. Intelligence Gathering.

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Will Wearables Pave the Way For AR?

AR Insider

Technologies such as LiDAR meanwhile unlock compelling and user-friendly AR that attracts more users. But another device class could have a greater impact towards that same end: wearables. This possibility is amplified as wearables continue to be one of the fastest-growing consumer tech segments. Part V: Apple. Trojan Horse.

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Begun, The Wearables Wars Have

AR Insider

The wearables sector is approaching an inflection point. But before going into the AR implications, let’s step back and look at the activity in the broader wearables sector. Wearables sales this year are projected to hit $41 billion, up 28 percent from $32 billion last year. Follow the Money .

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Who’s Waging the Wearables Wars? Part VI: Snap

AR Insider

Wearables Wars” is AR Insider’s mini-series that examines how today’s wearables will pave the way and prime consumer markets for AR glasses. Each installment will profile a different tech leader’s moves and motivations in wearables. For more, subscribe to ARtillery PRO. Fully Actualized. Sacred Territory.

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Google Axes Hundreds of AR Hardware Jobs amidst Qualcomm, Samsung Partnership

XR Today - Augmented Reality tag

This week, reports revealed that Google is laying off a significant portion of its 1P AR hardware team, casting doubts upon its in-house XR product portfolio. In a statement, Google announced: A few hundred roles are being eliminated in DSPA, with the majority of impacts on the 1P AR Hardware team.

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Google Glass Retires, but is New AR Hardware Coming?

XR Today - Augmented Reality tag

This week, Google officially announced the retirement of its flagship smart glasses product. In a company document , the firm confirmed the retirement of Google Glass Enterprise Edition effective this Wednesday (March 15). Google will also drop official support for its enterprise-grade immersive hardware on September 15, 2023.

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Apple Fires the Latest Shot in the Wearables Wars

AR Insider

Wearable Wars” is AR Insider’s mini-series that examines how today’s wearables will pave the way and prime consumer markets for AR glasses. Each installment will profile a different tech leader’s moves and motivations in wearables. Meanwhile, the story is flipped for wearables, as that division is on its way up.

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