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Augmenting the Impact of Virtual Reality with a Robust Testing Strategy

ARVR

With some big, global brands like Google, Facebook, and Samsung stepping their foot in the virtual reality space, and large investments pouring in, it is evident that virtual reality is here to stay. Still, there is a general lack of standardized and adequate testing strategies for reality-based applications.

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Editorial: This VR cycle may take more time than expected

The Ghost Howls

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. Google and Samsung Prototype of the Samsung XR headset.

Apple 419
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Trends and predictions for XR in 2024

The Ghost Howls

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Especially Apple and Google, which are the dominant players in the smartphone industry, are both launching headsets this year.

Trends 440
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Big XR News from NATO, Google, Adobe, and Apple

XR Today - Mixed Reality tag

In the wake of MR headsets and software coming soon, Google and Samsung quickly reacted – internally – in a bid to create a competing device with an apparent lack of direction. RPR is leveraging Google’s Geospatial Creator and Adobe Aero to secure the location-based AR customer experience.

Google 57
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BIG XR News from Pico, Autodesk, Samsung, Magic Leap, and Snap

XR Today - Mixed Reality tag

Tencent Technology News added, In mid-October, there were rumors that PICO [had been] abandoned by ByteDance’s strategy. Samsung to Debut MR Headset in 2024? This week saw more rumblings about a Samsung MR headset. News of layoff plans also came out, but this was denied by [ByteDance].

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How To Balance Public & Private Investment For A Sustainable XR Market

VRScout

Developing a market that puts art and business strategy on a level playing field while keeping an eye on accessibility and public education is a challenge that many emerging technology economists are facing in the implementation of funding and growth strategies. We can group them into topics for pitching sessions,” says Levasseur. .

How To 304
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AR’s Remote Work Moment: A Conversation with Spatial

AR Insider

Specifically, there’s a standard set of onboarding steps that are common to many immersive social or collaboration apps, including avatar setup, orienting controls, finding the right room/group, and generally getting a comfortable sense of agency. This is by design says VP of BD and Strategy, Jacob Lowenstein. Faster Horses.

Strategy 361