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The XR Week Peek (2020.06.13): Magic Leap exploring a sale, events are going virtual and more!

The Ghost Howls

Image by Magic Leap). Magic Leap is on sale. A report on Bloomberg informed us all that Magic Leap is exploring a sale of the company. The sales never skyrocketed and now Magic Leap is in desperate need of cash , after many layoffs, disappointing sales, and having put its IP as collaterals to a bank.

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Big News from XR Awards, Microsoft, Meta, and Sony

XR Today - Big XR News tag

New updates to Microsoft Mesh allows remote workers to add immersive experiences to private previews on the platform. Moreover, the update is part of Microsoft’s push to optimise its products with immersive features to combat modern challenges like Zoom fatigue and dial-in hurdles.

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Vancouver’s VR/AR Global Summit Puts Content First

VRScout

After the release of Magic Leap One earlier this month – the most anticipated launch in the sector – the industry’s best minds have shifted to content. . Already a Battle Royale [has] happened in the past five years for buying first option broadcast rights for AR content across sport, music, comics, and films.

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The 2022 Auggie Awards

ARPost

Best Art or Film. Sony Electronics Head of Business Development, Thaisa Yamamura, presented the Auggie Award for Best Art or Film. Magic Leap VP Product Marketing and Developer Programs, Lisa Watts, presented the Auggie for Best Enterprise solution to Avataar. All these four awards are decided at the conference.

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What is the Influence of Major Corporations in XR and Spatial Computing?

XR Today - Mixed Reality tag

Microsoft and Zoom have also released their respective apps into the Vision Pro this week. The Future of Magic Leap After Ross Rosenberg was appointed Magic Leap’s CEO in October 2023, the company has since focused on its enterprise roadmap for 2024; targeting its XR devices towards enterprise and industrial clients.

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A brief history of VR and AR

TechCrunch VR

VR also dominated the pop culture, featuring prominently in films like “Johnny Mnemonic,” “Lawnmower Man” and “Virtuosity.” It’s easy to see how, in the early 1960s, such a system could be viewed as a logical next step beyond the film and television of the day.

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What it’s like to View XR Through Varjo, the World’s First Human-Eye Resolution Headset

VRScout

Last Monday, I walked three blocks uphill on Mason St in San Francisco to the Fairmont Hotel to demo a stealth product that had been touted to me as one of the biggest advancements in XR tech this side of Magic Leap.