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Gaining Behavioural Insight with Eye-Tracking VR Tech

Tech Trends VR

Companies can now track where a users’ gaze wanders and use that data to design fine-tuned experiences. Eye-tracking technology is nothing new in itself, but it is gaining rapidly both in scope and popularity as immersive virtual experiences become more widely used both in business and leisure contexts.

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Tobii Pro brings eye-tracking research to VRThe eye tracking.

AllThingsVR

Tobii Pro brings eye-tracking research to VR The eye tracking company is integrating its technology into the HTC Vive business edition headset for commercial and academic research. It’s also becoming apparent that eye tracking within VR can have a role to play in helping to understand human behavior.

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The XR Week Peek (2023.06.26): Quest 3 page appears on Best Buy, Vision Pro SDK released, and more!

The Ghost Howls

Making some calculations, it is possible to estimate that the per-eye resolution is around 2064×2208, a value that was leaked a few months ago from some data miner (Samulia). Unity page also confirms that the headset will provide plane detection, so you will be able for instance to detect the walls and the desks in your room.

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Top 5 XR Innovations to Invest in During 2022 and 2023

XR Today - Virtual Reality

Companies can use engines from companies like Unity to recreate digital “twins” of products, buildings, and other items, combined with information from various data sources. Hand-Eye Tracking. As such, many XR innovators are now investing more heavily in hand and eye tracking.

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BMW Doubles Down on AR and VR Technology in Recent Projects

ARPost

Last year, Unity’s Vice President of Features, Andre Gauthier, told ARPost how the Unity graphics engine enables a number of BMW’s projects that require real-time rendering. To be fair, BMW didn’t wake up and discover AR and VR technology this week.

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Redefining Commercial Experiences In 2020 For VR & AR Consumers

VRScout

Studies on the psychology of VR and AR have proven beyond doubt that immersive technology leads to the most effective and impressionable form of content. Eye-tracking, camera access, interactive content, facial expression capture, and emotive response are valuable new measurements that can all be garnered using VR and AR.

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How To Build A Responsible Metaverse: Responsibility and Ethics in the Metaverse

XR Today - Mixed Reality tag

What makes the challenge of creating a responsible metaverse so complex, is the lack of cohesion and structure in the current landscape. Though the Metaverse Standards Forum has emerged to create unity among metaverse developers, creators are still building platforms on different governance models, platforms, and human-machine interfaces.

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