XR Today - Mixed Reality tag

APRIL 26, 2023

The Unity Ads platform is the specially-created solution built for the advertising industry. With this technology, advertising teams can create XR-enhanced applications and tools for customers to access in both the desktop and mobile landscapes.

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XR Today - Mixed Reality tag

JUNE 29, 2022

The Mixed Reality Toolkit (MRTK) by Microsoft is an open-source toolkit that has been around since the HoloLens was first released in 2016. Microsoft-driven MRTK-Unity is a suite of components and capabilities used to speed the creation of cross-platform MR applications in Unity. Understanding the MRTK-Unity Toolkit for MR Developers.

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Unity Microsoft Examples Unreal 81

XR Today - Mixed Reality tag

OCTOBER 3, 2023

With the need to innovate industries, many speakers at the online event will showcase groundbreaking approaches to creativity in XR content creation, building information modelling (BIM), entertainment, filmmaking, and other disciplines. XR Today: Regarding XR, what was the focus of your presentation to audiences at the event?

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Unreal Conference Las Vegas Entertainment 59

The Ghost Howls

FEBRUARY 14, 2022

The Superbowl is the most important sports event of the year in the United States, and airing an ad during the match is super-expensive, but also super-effective. Meta has organized two important initiatives to exploit this important event: A short ad to be aired on TV to get the attention of many potential buyers in the consumer market.

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XR Today - Augmented Reality tag

NOVEMBER 20, 2023

At the event, Jon Li said that AI has “really infiltrated everybody’s mindshare,” explaining that various enterprise end-users, from healthcare to security, can benefit from the emerging technology. However, these leading firms flipped the year’s mainstream narrative for XR, building 2024 up as a landmark year for XR.

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Microsoft Apple AR Hardware 96

The Ghost Howls

MARCH 8, 2021

Microsoft announces Mesh, an XR collaboration platform. Alex Kipman promised us a Microsoft Ignite conference with an amazing level of immersion , and he kept his word. Especially the first feature made most people go in awe : volumetric videos are very expensive, so they’re typically not used during XR events. Image by OceanX).

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XR Today - Big XR News tag

MAY 19, 2023

Meanwhile, XR brands worldwide are striving to establish themselves as leads in entertainment, collaboration, and wearables via events, product launches, and rebranding. Apple’s upcoming MR headset is expected to be a high-end device that will compete with headsets from Meta and Microsoft.

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Apple New Zealand Immersion Unreal 68

ARVR

DECEMBER 1, 2021

Worlds are created, people collaborate with others, events are held, digital meetings are organized?—?just Large companies like Google, Microsoft, Apple, Valve, Epic Games, Roblox as well as smaller startups are working on creating products for the Metaverse as we speak. just with avatars instead of real people.

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XR Today - Mixed Reality tag

APRIL 26, 2023

Currently, the company is investing in a variety of tools to unlock the metaverse. The Omniverse environment combines all of the tools creators need to design 3D workflows, digital twins, and unique landscapes.

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Wearables Training Tools Technology 98

XR Today - VR Headsets tag

OCTOBER 31, 2023

Last week, Augmented World Expo EU (AWE) 2023 hosted its yearly event highlighting recent innovations in enterprise-grade AR/VR/MR solutions, as well as related emerging technology such as genAI, digital twins, and geospatial tech. He cited ARtillery data, highlighting how, in 2023, XR will become a “$38 billion” industry.

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Training Industry Strategy AR 93

ARVR

FEBRUARY 24, 2021

Here are just some of the tech stocks many are looking at right now (in no particular order): Microsoft Corporation (MSFT) For the people who brought you the Hololens 2, probably the most sophisticated pair of mixed reality smart glasses out there to date. It is clear that Apple working diligently to become a big player in the AR/VR space.

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Virtual Reality AR Augmented Reality Google 130

The Ghost Howls

OCTOBER 26, 2020

It unites the power of white-labeled versions of ENGAGE, VRChat, Museum Of Other Realities, Virbela, and of the own Vive Sync to offer a complete suite of tools that lets companies organize VR gatherings of every kind , from concerts to work meetings, not to mention workshops. The price of the XR Suite is 30$/month or 250$/year per seat.

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HTC Oculus Conference China 416

The Ghost Howls

FEBRUARY 9, 2020

SideQuest is the tool used by thousands of people every month to sideload unapproved applications on their Oculus Quests. Do you want to know the best XR events of 2020? Dejan Gajsek has written a very long and detailed post on all the most important AR and VR events for this year. And Facebook has just made its first move.

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Hand tracking AR Augmented Reality Oculus 434

The Ghost Howls

MAY 11, 2020

The company switched to an enterprise model , but apart from a rebranding and an assistance service it is not clear what it actually means, especially if compared with the enormous enterprise offering that Microsoft is giving with HoloLens (Azure services, integration with Teams, etc…). Unreal Engine 4.25 adds many XR features.

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Magic Leap Healthcare Oculus AR 286

Road to VR

JULY 9, 2020

Sony Corporation announced today that it will invest $250 million in Epic Games, the company well known for its hit game Fortnite and the Unreal Engine game engine that powers it. Unreal Engine is the second most popular game engine for building VR content, and has powered PSVR games like Farpoint , Moss ,and Firewall: Zero Hour.

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Sony Unreal Gaming Entertainment 322

The Ghost Howls

OCTOBER 15, 2018

Magic Leap has just organized its first developers’ event, dubbed “L.E.A.P.” It is the first event of this kind organized by Magic Leap: we can say that LEAP Con is like the Oculus Connect of Magic Leap and will probably become always more important, year after year, exactly as it has happened to Oculus.

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Magic Leap Augmented Reality AR Florida 175

The Ghost Howls

SEPTEMBER 20, 2021

In the meanwhile, if you want, you can attend an Awe Nite event about gaming on 30th September I have been invited to speak at. Apple Event was not about AR, like, at all. Actually, there was no news about XR at all, and AR was visible only for 20 seconds in the whole 80 minutes of the event. Top news of the week. It has 4.5DOF.

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AR Nigeria Apple Oculus 507

VRScout

SEPTEMBER 16, 2019

The interactive space, dubbed E.den, is a large-scale social immersive playground that gives players and creators, both professional and amateur, access to community-developed mixed reality experiences as well as the tools and resources to develop and share their own. Image Credit: Enklu. Image Credit: Enklu. Just check their calendar.

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XR Today - Mixed Reality tag

JUNE 13, 2023

Following the event, several global executives from the immersive tech industry weighed in on the device. This could actually be quite beneficial for Meta, Microsoft, and Magic Leap. Joseph Toma : [From the presentation], although the hardware will inevitably evolve, we are years away from consumers and businesses adopting these tools.

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The Ghost Howls

MARCH 27, 2023

Furthermore, Microsoft 365 apps such as Teams, OneDrive, and SharePoint, will be connected with Omniverse Project Mellon has been unveiled. It is a lightweight Python package capable of harnessing the heavyweight power of speech AI (NVIDIA Riva) and large language models (LLMs) to simplify user interactions in immersive environments.

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The Ghost Howls

JUNE 23, 2019

What is interesting the most of this announcement is that in the invitation to the event it is stated “Join us to begin a new chapter of virtual and augmented reality”. nReal has also been sued by Epic Games for its name that is too close to “Unreal”. Yes, you’ve read it well. Augmented Reality. We’ll discover it in the upcoming times.

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The Ghost Howls

MARCH 26, 2018

As with every big event, I’m writing a post to try to summarize the most important news that have come out from the GDC 2018 … so that if you have lost something, you just need to read this post to get in par with the rest of the world. The SDK offers native APIs, but also supports popular game engines like Unity and Unreal 4.

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AR Magic Leap Oculus Virtual Reality 165

The Ghost Howls

APRIL 20, 2020

Because of the damn coronavirus, always more events will be held online. Apart from the AWE that has become an online event, as I’ve highlighted in my intro, also Oculus Connect 7 and Gamescom will transition to a fully digital version for 2020. Other relevant news. Oculus Connect 7 and Gamescom will be held online.

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UploadVR Between Realities podcast

FEBRUARY 8, 2017

But, in the early days of this industry, it is the developer conferences, the places where creators come together to share knowledge and reveal breakthroughs, that are the really exciting events to cover. These representatives of the best of both PC and mobile VR are bound to have a few answers, as will the makers on Unreal Engine 4.

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The Ghost Howls

DECEMBER 27, 2021

Thanks to the vaccines and the pandemic that seemed more or less under control, this seemed a possible scenario, and in-person successful events like AWE 2021 confirmed this hypothesis. Some months ago, it was announced that CES 2022 would have had a physical edition again. Some shower of realisms on the Metaverse. More info.

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XR Today - Big XR News tag

MAY 26, 2023

Apple appears to be very close to announcing an immersive product, with the leading computing firm prompting AR/VR/MR outlets to cover the event. New updates to Microsoft Mesh allows remote workers to add immersive experiences to private previews on the platform.

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XR for Business Podcast

DECEMBER 29, 2020

So anybody who had a reasonable platform for video conferencing and events and things like this skyrocketed. But then you look at Unreal. You're seeing the world go digital and the creation tools to make such exploding. But Zoom is worth a 1000x what it was a year ago. So there's that. You look at Epic. Just all the things.

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Machine Learning Education Apple Technology 78

XR for Business Podcast

DECEMBER 29, 2020

So anybody who had a reasonable platform for video conferencing and events and things like this skyrocketed. But then you look at Unreal. You're seeing the world go digital and the creation tools to make such exploding. But Zoom is worth a 1000x what it was a year ago. So there's that. You look at Epic. Just all the things.

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Machine Learning Education Apple Technology 78

XR for Business Podcast

DECEMBER 29, 2020

So anybody who had a reasonable platform for video conferencing and events and things like this skyrocketed. But then you look at Unreal. You're seeing the world go digital and the creation tools to make such exploding. But Zoom is worth a 1000x what it was a year ago. So there's that. You look at Epic. Just all the things.

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Machine Learning Education Apple Technology 60

The Ghost Howls

AUGUST 16, 2020

Oculus Venues, in case you forgot, is that VR experience that lets you enjoy some important event (like an NBA match) in a big auditorium together with many other VR users. After having read this post, I think that people at Unity and Unreal Engine should do something to fix this issue. Watch Microsoft Office in XR.

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Sony Eye Tracking HTC Unity 356

XR Today - Mixed Reality tag

APRIL 19, 2024

Big vendor news this week, Admist start-ups and fresh ideas; this week, big names like Meta, Microsoft, Google, and Apple took the headlines due to each firm’s optimisation of its XR product portfolio. The solution also offers vital instructional tools, enables performance monitoring, and provides feedback to surgeons.

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Microsoft Apple Education Training 66

The Ghost Howls

DECEMBER 13, 2021

Horizon World is more or less what we all expect from it: a clone of RecRoom with intuitive and simple creation tools, that at the moment let you just add basic geometric shape and some logic. Microsoft and Samsung may be partnering for an AR device. This announcement is not sus, it is just great. Snapchat has just had its Lens Fest.

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Survey Apple AR Samsung 311

XR for Business Podcast

JANUARY 13, 2020

HP and Microsoft, they’re running huge departments in this, just because they were early and learned how to do it. No offence to Microsoft, but we’re not living in Windows anymore. Alan: You’ve been doing this a while longer than myself, but I’ve been in early VR since 2014. We do projects on the Go.

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Technology Machine Learning Industry Training 78

XR for Business Podcast

JANUARY 13, 2020

HP and Microsoft, they’re running huge departments in this, just because they were early and learned how to do it. No offence to Microsoft, but we’re not living in Windows anymore. Alan: You’ve been doing this a while longer than myself, but I’ve been in early VR since 2014. We do projects on the Go.

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Technology Machine Learning Industry Training 78

XR for Business Podcast

JANUARY 13, 2020

HP and Microsoft, they're running huge departments in this, just because they were early and learned how to do it. No offence to Microsoft, but we're not living in Windows anymore. laughs] And we're in a similar space right now with XR, in that the tools for creating a digital version of physical objects have never been cheaper.

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Technology Machine Learning Industry Training 60

XR for Business Podcast

JANUARY 29, 2020

Kent: It reminds me of– I have gone to Microsoft Build for the last three years, and that’s a good place to kind of see some of the AR demos that are there in terms of the partners with Microsoft. So it’ll be interesting to see how some of these remote companies are able to adapt and create these tools.

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Industry Augmented Reality AR Technology 78

XR for Business Podcast

JANUARY 29, 2020

Kent: It reminds me of-- I have gone to Microsoft Build for the last three years, and that's a good place to kind of see some of the AR demos that are there in terms of the partners with Microsoft. So it'll be interesting to see how some of these remote companies are able to adapt and create these tools. It's amazing.

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Industry Augmented Reality AR Technology 60