Sat.Dec 30, 2023 - Fri.Jan 05, 2024

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Will AR Marketing Reach $14.5 Billion by 2027?

AR Insider

How much is being spent by brands to promote their products through immersive AR experiences? Pulling from ARtillery Intelligence's recent Mobile AR revenue forecast, we examine AR marketing in the latest Behind the Numbers installment. This post appeared first on AR Insider.

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The XR Week Peek (2024.1.1): Quest is selling well for the holidays, UEVR injector released, and more!

The Ghost Howls

Hello everyone and happy new year!!! It’s 2024, a new year when VR can be dead I renew my best wishes for you, hoping that 2024 will bring you and the people you love everything that you have always wished for. And I’m sure that among these things there are my roundups of the best XR news. So here you are a summary of all the (very few) things in XR that happened during these Winter Holidays!

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XR Year in Review: The Most Important Stories of 2023 and What They Mean for 2024

Road to VR

Somehow another year has come and gone. 2024 will mark the 13th year that we’ve been following this XR journey here at Road to VR. With an eye on that long-term perspective, it’s once again time to reflect on the biggest stories of the last year and to talk about what’s on the horizon. Apple Announces Vision Pro Image courtesy Apple The News Apple announced is Vision Pro headset in June of 2023 marking the company’s first public step into the XR headset space.

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5 VR Headset Trends Worth Watching in 2024

XR Today - Virtual Reality

In 2024, VR headset trends aren’t just impacting consumers; they’re also helping to shape the future of immersive work and the enterprise metaverse. In recent years, virtual reality has proven to be a valuable tool for companies in all industries. Cutting-edge headsets are redefining collaboration in the age of remote and hybrid work, opening the door to faster product development and even transforming customer service.

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The Future of eLearning in 2022: A Sensitive Eye for Authentic Translation and Localization

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

To avoid awkward and sometimes disastrous learning content, instructional designers must use authentic translation in the right context to get optimal results. For example, even a simple phrase like “got milk” translates to “are you lactating” in Mexico. Can you imagine what a straight translation might do to your course? With over 317 million people in the US and over 6.7 billion potential customers in the world, personalizing training seems logical.

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2024 Predictions: Vision Pro Propelled by Wearables

AR Insider

Given the installed base enjoyed by Apple Watch and AirPods, will they'll be enlisted to add utility and appeal to Vision Pro through several integrated use cases. We examine in our annual predictions. This post appeared first on AR Insider.

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Qualcomm Announces More Powerful Version of Quest 3’s XR Chip

Road to VR

Qualcomm today announced its latest Snapdragon XR chip, the XR2+ Gen 2, a more capable variant of the chip that powers Quest 3. The company also hints that it will be used in the upcoming Samsung-Google headset. Qualcomm is at this point the world’s leading provider of mobile processors for XR headsets. The company’s Snapdragon chips power the vast majority of standalone headsets on the market.

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6 Reasons to Buy Virtual Reality Headsets in 2024

XR Today - Virtual Reality

Virtual reality headsets have taken the world by storm in recent years. Initially, many headset vendors focused on the consumer landscape. Now, there’s a growing demand for immersive technologies in the business world, too. In the last couple of years, interest in “enterprise VR” has evolved. Vendors are even producing specific business-focused solutions.

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AR Marketing Platform Profiles, Part II: Meta

AR Insider

What companies make up the AR marketing competitive landscape? Our new series profiles the top providers and what differentiates them, starting here in Part II with Meta. This post appeared first on AR Insider.

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Groundbreaking UEVR Mod Injects VR Support Into Almost Any Unreal Engine PC Game

Upload VR

A new free tool injects VR support into almost any modern PC game made with Unreal Engine. If you've been in the consumer VR scene since the early days you may remember VorpX, a paid injector tool that promised to let you play hundreds of PC games in your VR headset. VorpX was a disappointment for many buyers, only offering 3D on a virtual screen for most games and primitive rotation-only headset tracking in most others.

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How to Train Employees 65% Faster With Virtual Reality

With a rapidly changing economy, Avangrid Renewables looked to virtual reality to develop a standardized form of immersive training in order to onboard and upskill technicians faster than ever before.

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Studio Behind ‘DOOM 3’ VR Port Announces Layoffs

Road to VR

Archiact, the veteran studio known for a host of VR titles, announced it’s laying off a portion of its staff. The number of staff affected by the layoff hasn’t been confirmed. The studio says however in an X post that it’s currently looking to help transition staff from a number of positions, including animation, art, audio, engineering, game design, IT, narrative, production and QA—implying the layoff is fairly far-reaching. “It was not a decision we took lightly,”

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How to Compare VR Headsets in 2024: The Simple Guide

XR Today - Virtual Reality

Figuring out how to effectively compare VR headsets in 2024 can be complex. As immersive technology continues to evolve and adoption grows in the enterprise environment, today’s business leaders have countless options to choose from. At the same time, the number of VR headset vendors is increasing as innovators strive to find a place in this lucrative market.

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What’s Being Built with Google’s Geospatial API?

AR Insider

Google recently held its Immersive Geospatial Challenge, letting developers compete for the best AR app built on its Geospatial API. We preview the best of the bunch. This post appeared first on AR Insider.

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Snapdragon XR2+ Gen 2 Is A Higher End Chip For The Samsung-Google Headset & More

Upload VR

Qualcomm just announced the Snapdragon XR2+ Gen 2 chipset. XR2+ Gen 2 is a higher-end variant of the XR2 Gen 2 chip used in Meta Quest 3, with the GPU clocked 15% higher and the CPU clocked 20% higher. The new chip also supports higher resolution display output: up to 4.3K per eye at 90Hz or 3.7K per eye at 120Hz. That compares to up to 3.1K per eye at 90Hz or 2.7K per eye at 120Hz for the base XR2 Gen 2.

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AR/VR Simulations for Sustainable, Regenerative, Circular Cities

Speaker: Nik Gowing, Brenda Laurel, Sheridan Tatsuno, Archie Kasnet, and Bruce Armstrong Taylor

With 191 country signatories to the Paris Climate Agreement now hard at work in the race to zero carbon by 2050, much of the heavy lifting in ecosystem sustainability falls on the shoulders of the world's densely populated urban centers. This conversation considers how today's AI-enabled simulation media, such as AR/VR, can be effectively applied to accelerate learning, understanding, training, and solutions-modeling to sustainability planning and design.

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Studio Behind One of PSVR 2’s Most Popular Multiplayer Games is Shutting Down

Road to VR

First Contact Entertainment, developers behind the tactical team shooter franchise Firewall , is shuttering the studio, citing the “lack of support for VR within the industry.” Founded in 2016, First Contact has developed two of the PSVR platform’s most visible exclusives: Firewall Zero Hour (2018) and the recently released sequel Firewall Ultra (2023) , which landed solely on PSVR 2.

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The Top VR Headset Vendors for 2024

XR Today - Virtual Reality

Demand for virtual reality is expanding at an incredible rate. Users are discovering that virtual reality isn’t just a powerful tool for entertainment. It can also be an effective way to boost productivity during collaborative sessions, enhance the quality of training courses, and increase creativity. Of course, leveraging the power of virtual reality starts with choosing the right headset capable of transporting each user into a new digital landscape.

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Reality Bytes: Meta, Disney & OpenAI

AR Insider

This week on Reality Bytes, we upgrade our avatar with Meta, dive into copyright lawsuits on AI, and see Mickey Mouse in a new light. This post appeared first on AR Insider.

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Quest 3 Is Now The 4th Most Used VR Headset On Steam, Surpassing The Original Vive

Upload VR

Quest 3 was the fourth most used VR headset on Steam in December, surpassing the original HTC Vive. The data point comes from the Steam Hardware & Software Survey. It's offered to a random sample of Steam’s user base each month. If you accept, it uploads a list of your PC specs and peripherals to Valve, as well as any headset used on SteamVR in the past month.

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Are You Still Watching? How to Create Engaging Presentations for Virtual Learning

Speaker: Richard Goring, Director at BrightCarbon

Remote meetings are here to stay - and many are BORING. If you are trying to engage your learners (or any audience), compelling content is critical. But trying to create stimulating content with the same tools you’ve always had is hard, right? Thankfully, wrong! Terrific tools in PowerPoint along with visual assets help you create the kind of dynamic content you need to capture your remote audience’s attention, with functions that allow for interactive sequences and navigation.

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[Industry Direct] Revolutionizing Fitness Apps with Snapdragon Technologies

Road to VR

Industry Direct by Qualcomm Industry Direct is our program for sponsors who want to speak directly to the Road to VR newsletter audience. Industry Direct posts are written by sponsors with no involvement from the Road to VR editorial team. Links to these posts appear only in our newsletter and do not intermix with our on-site editorial feed. Industry Direct sponsors help make Road to VR possible.

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CES Is Back, Xreal Air2 Dominates Display Glasses, XBox Cloud Gaming On Quest

Charlie Fink

Once called The Consumer Electronics Show, today CES would be better characterized as the consumer everything show

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Spatial Beats: Gearing Up for CES

AR Insider

Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This week, we gear up for CES and other orbiting XR & AI news. This post appeared first on AR Insider.

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Why Every VR Developer Needs A Hand Tracking Plan

Upload VR

Every VR developer needs to have a hand tracking plan now. The winds are changing very quickly and not having a plan could potentially be a costly mistake. If you are developing a title that is controllers only, that needs to be a plan of intentionality. For example, if you’ve decided there is a market for a fast-paced VR shooter and controllers are the only way to deliver that?

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Who C.A.R.E.S.!? How Learning Got Its Bad Rap & What We Can Do About It

Speaker: Treion Muller, Chief Strategy Officer at ELB Learning

Since when has learning and development (L&D) become such a negative experience with its intended learners? Could it be because learners have been conditioned by very poor learning experiences over the past two decades, combined with the kinks of technological innovation? Or is it because learning has typically been designed as a one-size-fits-all solution, despite the fact that humans are not clones?

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The New Frontier In Workplace Safety: Data Analytics And AI

Bernard Marr

Almost all employers want to ensure their workplaces are safe zones that are free from accidents. But despite this, work-related incidents and health concerns persist. The UK Health and Safety Executive disclosed that 565,000 workers suffered from work-related injuries during the fiscal year 2021-2022. The economic burden of injuries and illnesses due to work conditions exceeded a whopping £18 billion.

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AMD Unveils XA Versal AI Edge and Ryzen Embedded V2000A For Automotive

Anand Tech

With CES 2024 fast approaching, AMD has announced two new products designed to enhance user's experience in the automotive sphere. The first is the XA Versal AI Edge series, their first 7 nm device to be automotive qualified, with a new AI engine and vector processor array designed to drive safety and improve LiDAR, radar, and cameras, all while driving more AI inferencing within a vehicle.

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XREAL Aims Dig at Apple and Meta Following Shipment Milestone

XR Today - Augmented Reality tag

XREAL claims to have shipped “up to” 350,000 pairs of augmented reality (AR) glasses since its inception in 2017. The news comes after market watcher IDC said XREAL was responsible for 51 percent of all AR glasses shipped in Q3 last year, making it the dominant player. Formally known as NREAL, the firm revealed it was close to hitting 200,000 shipments in July last year.

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Meta Quest Was The #1 Free iPhone App On Christmas Day

Upload VR

The Meta Quest iPhone app was the top free app on the App Store on Christmas Day. UploadVR independently verified that the app held the position on December 25, and multiple screenshots posted to social media suggest it maintained the position until at least December 27. This also happened on Christmas Day 2021. The Meta Quest app is required to set up Quest headsets such as the currently sold Quest 2, Quest Pro, and Quest 3.

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The Key to Getting the Best Out of Video-Based Practice & Coaching

Speaker: Micah Eppler, Account Executive for Rehearsal of eLearning Brothers

Did you know that companies such as Paychex, 3M, and Honeywell are getting better results by incorporating video-based practice and coaching within their L&D strategy? From sales pitches to soft skills, learners are becoming top performers by applying and validating knowledge transfer using the unique benefits of video. Whether used as a stand-alone application or integrated with a learning platform, video-based practice and coaching platforms give learners the ultimate opportunity to repeatedly