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My predictions for augmented reality in 2019

The Ghost Howls

Magic Leap. Me, wearing a Magic Leap One. The most important news has been for sure the launch of the Magic Leap One. Rear view of the Magic Leap One. Magic Leap. Magic Leap will work a lot in trying to have new compelling experiences on its marketplace.

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Report Casts Doubt on HoloLens 3, Microsoft Says AR Headset is “doing great”

Road to VR

This comes alongside an alleged partnership with Samsung that would see the development of a wholly new consumer AR device that is rumored to tether to a Samsung smartphone. Making an AR headset accessible enough for consumers is a vastly different challenge to producing higher cost enterprise headsets— just ask Magic Leap.

Microsoft 261
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Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment

Road to VR

It had a compelling reason to exist, which is why Microsoft directly competed against iPod Touch over the course of three device generations before eventually giving up the goat in 2011 and discontinuing the third-gen Zune. Even with viable hardware on your side, it’s not an easy thing to do.

Strategy 304
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What is the Influence of Major Corporations in XR and Spatial Computing?

XR Today - Mixed Reality tag

The Future of Magic Leap After Ross Rosenberg was appointed Magic Leap’s CEO in October 2023, the company has since focused on its enterprise roadmap for 2024; targeting its XR devices towards enterprise and industrial clients. Magic Leap started to understand that these walled gardens are not their future.

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Spatial on Unity Creator Tools, Company Vision, and the Metaverse for Consumers

XR Today - Virtual Reality

Spatial is a leading RT3D Metaverse platform for various hardware, including web browsers and XR headsets. The move promotes a user-generated content ecosystem via a flexible suite for creating, building, and publishing hardware-agnostic immersive content. Spatial also assists in the We3 revolution. You want to go with your friends.

Unity 245
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Editorial: This VR cycle may take more time than expected

The Ghost Howls

The main one regards the 4 devices we were waiting for this year , which in our opinion should have changed everything: Quest 3, Apple Vision Pro, Google-Samsung Headset, and PSVR 2. Google and Samsung Prototype of the Samsung XR headset. I have this impression for a few reasons. Long story short: things are not good.

Apple 399
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Enterprise Wearable & Immersive Tech 2018: Magic Leap, Exosuits and VR Training, Training, Training

EnterpriseWear

Magic Leap finally dropped to mixed reviews and BrainXchange published its Definitive Guide to Adopting Wearables, AR and VR in Enterprise. Training, of course, was a huge application area, with banks and even restaurants employing XR to recruit and train the next generation of workers. Hardware announcements: Head-worn.