The Ghost Howls

JANUARY 28, 2023

There is not only the problem of the timezone but also the unknown of the internet connection and the inability of reaching Western websites like Google. While still in Italy, I verified that Microsoft Teams, Unity, and Github were accessible from China. And I have to say that this strategy is paying off.

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China Government Italy Google 403

ARPost

FEBRUARY 27, 2023

Following that is a “Fireside Chat” with Unity CEO John Riccitiello. Of course, that’s only a sliver of the total exhibitors. It’s hard to find an XR organization that Peck isn’t or hasn’t been involved with, and Bar-Zeev co-created Google Earth and HoloLens. Mytaverse , OVR Technology , VRdirect , and Zappar.

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The Ghost Howls

MAY 11, 2023

Fast-forward to today, all the world is excited and scared at the same time about artificial intelligence, and GitHub Copilot is offered as a complete solution that is also compatible with C# (hence Unity). There is a personal and a business version , and since we are a company the choice to take was of course the second one.

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The Ghost Howls

JULY 31, 2023

There will be a new launcher, improved graphics, improved in-game camera, production-ready Unity SDK for the creators, improved full-body VR, and much more. It has basically created a whole ecosystem of its own through strategic investments : I’m very curious to see what is the final goal of this strategy. More info (Somnium Space 3.0

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The Ghost Howls

JUNE 29, 2020

Google is going to buy North. A report says tha t Alphabet, the company behind Google, is in the last stages of the acquisition of North, the Canadian startup that makes the Focals smartglasses. Google adds depth APIs to ARCore. Unity Learn Premium is permanently free. Take your course on Unity now!

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The Ghost Howls

NOVEMBER 7, 2018

Of course, some coordination with team members was necessary to not lose immediately , this game requires some strategy. This is not the devs’ fault, of course, and it is common to many VR games. It has a very clean interface that reminds a bit the one of another cool product used to create thing fast in VR: Google Blocks.

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Microsoft Tools Magic Leap Unity 176

The Ghost Howls

FEBRUARY 12, 2019

O He contacted me and of course I asked him to have an interview with me regarding his job in LBAR. Between that, I worked on consumer cloud software with Google for five years… managing engineering teams for Gmail, Japanese mobile, Google Labs, and social (Blogger etc.) Software-wise, we use Unity, Vuforia, and OpenCV.

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The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). Of course, Mister President Alvin Graylin will be there, too (Image from VRTUOLUO) Why should people attend this event?

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The Ghost Howls

MARCH 26, 2018

And once you decide to sell a premium product, of course, the price becomes super-high and unaffordable for all normal people. Of course, indies won’t be super-happy of this decision, but unluckily this is how business works. The SDK offers native APIs, but also supports popular game engines like Unity and Unreal 4.

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AR Magic Leap Oculus Virtual Reality 164

The Ghost Howls

MARCH 2, 2020

More info (Vive Cosmos Elite launch) More info (New offerings of Vive Pro Eye) More info (Ben Lang’s editorial on HTC’s strategy) More info (Vive Sync launch). Of course I’m talking about a potential AR glass, the iGlass , that could so exploit the computational power of the phone without needing a cable to be connected to it.

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Hand tracking AR Oculus HTC 235

The Ghost Howls

DECEMBER 14, 2020

It was in the air in the last weeks and finally, the time has come: Facebook is being sued for monopolization and anticompetitive strategy. And while Unreal Engine already supports OpenXR, Unity is a bit lagging, but support is coming in 2021. Facebook gets sued for monopolization in US and Germany. News worth a mention.

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Gaming Augmented Reality Germany Oculus 300

The Ghost Howls

DECEMBER 27, 2021

Of course, this doesn’t mean that VR is mainstream yet, because we have to verify what have been the actual sales numbers and also what will be the retention of these new users in 3–6 months. I am a bit sad no one gave an award to The Unity Cube , though… I would have loved to get a “Worst Application Award 2021” from Road To VR….

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XR for Business Podcast

DECEMBER 8, 2020

The world received a gift three years ago, in the form of AR technology from the likes of Google and Apple - ARKit and ARCore. Google gave a grant to the DuSable Museum in Chicago, so they wanted to reboot the Mayor Harold Washington exhibit. So you probably know the terms, PI, Package Inserts, and-- Alan: Of course.

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XR for Business Podcast

DECEMBER 8, 2020

The world received a gift three years ago, in the form of AR technology from the likes of Google and Apple - ARKit and ARCore. Google gave a grant to the DuSable Museum in Chicago, so they wanted to reboot the Mayor Harold Washington exhibit. Alan: Of course. Proctor & Gamble had projects at upcoming conventions and shows.

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AR Chicago Augmented Reality Training 78

XR for Business Podcast

OCTOBER 2, 2019

And with this, we hope to either substitute a large part of the beacon deployments, or of course enrich beacon deployments by creating continuous digital twins that can be used for documentation as well as other things. But they’ve got a beautiful map of the whole world that you can go in VR and travel around in it, and Google Earth VR.

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AR Augmented Reality Technology Google 78

XR for Business Podcast

OCTOBER 2, 2019

And with this, we hope to either substitute a large part of the beacon deployments, or of course enrich beacon deployments by creating continuous digital twins that can be used for documentation as well as other things. But they’ve got a beautiful map of the whole world that you can go in VR and travel around in it, and Google Earth VR.

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AR Augmented Reality Technology Google 78

The Ghost Howls

JANUARY 22, 2021

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Or is it just a talk about glasses?

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XR for Business Podcast

DECEMBER 8, 2020

The world received a gift three years ago, in the form of AR technology from the likes of Google and Apple - ARKit and ARCore. Google gave a grant to the DuSable Museum in Chicago, so they wanted to reboot the Mayor Harold Washington exhibit. Alan: Of course. Proctor & Gamble had projects at upcoming conventions and shows.

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AR Chicago Augmented Reality Training 60

XR for Business Podcast

OCTOBER 2, 2019

And with this, we hope to either substitute a large part of the beacon deployments, or of course enrich beacon deployments by creating continuous digital twins that can be used for documentation as well as other things. But they've got a beautiful map of the whole world that you can go in VR and travel around in it, and Google Earth VR.

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AR Augmented Reality Technology Google 60

AR Insider

MAY 6, 2020

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. Virtual humans are getting more and more real.

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XR for Business Podcast

AUGUST 21, 2019

Austin McCasland is a UX prototyper working with Google, and he and Alan chat about the finer points of UX design for AR. Austin has written multiple courses across VR and AR design and development. And I think the next big one is going to be clothing, which I know Google has made an investment in.

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Austin Google AR Examples 60

The Ghost Howls

MAY 30, 2022

Of course, this option is hidden from all of us, so probably the secret user is a beta-tester of this functionality that leaked it. This sale showed that (of course) at a reasonable price, AR headsets have the potential to sell well in tech communities. Meta is experimenting with Cloud Rendering for Quest. Other news. Learn more.

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The Ghost Howls

AUGUST 9, 2021

Of course, some of these developers have leaked info to the press, and so now we have some more info about the VR headset and its related content. Google Tensor chip is made for AI and AR. Google has teased its Pixel 6 phones and at the same time, it has also unveiled its first custom-made SoC, called Tensor. Image by Facebook).

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XR for Business Podcast

JANUARY 20, 2020

So you don’t know anything about coding, Unity, Unreal. Alan: So how do you then get people to learn how to do Unreal and Unity without teaching them? And then, of course, you need to manage. So the traditional way to do it is to use Unreal or Unity. Maybe I guess the Unity asset store would be the same.

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XR for Business Podcast

JANUARY 20, 2020

So you don’t know anything about coding, Unity, Unreal. Alan: So how do you then get people to learn how to do Unreal and Unity without teaching them? And then, of course, you need to manage. So the traditional way to do it is to use Unreal or Unity. Maybe I guess the Unity asset store would be the same.

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AR Machine Learning Government Virtual Reality 78

XR for Business Podcast

JANUARY 20, 2020

So you don't know anything about coding, Unity, Unreal. Alan: So how do you then get people to learn how to do Unreal and Unity without teaching them? And then, of course, you need to manage. So the traditional way to do it is to use Unreal or Unity. Maybe I guess the Unity asset store would be the same.

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AR Machine Learning Government Virtual Reality 60

The Ghost Howls

OCTOBER 2, 2018

The sentence in Chinese say something like: “explore the world, there are a lot of interesting things” I think it is some kind of word pun, since searching the last three characters on Google Translate, I actually found “Focused” as the translation and the device is the Vive Focus. I prefer the blue one, of course.

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Oculus China HTC Controllers 275

The Ghost Howls

AUGUST 1, 2020

But of course, the technology is still not there: the Oculus Quest is still uncomfortable, we can’t read texts in it, and so on. As John Riccitiello (CEO of Unity) said some years ago , the VR market won’t be interesting enough until it will reach the 10 million users mark. 2022 could be the key year for XR.

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Apple Oculus China Magic Leap 517

The Ghost Howls

JANUARY 24, 2022

Image by Google). Project Iris is the codename of Google’s AR glasses. According to a report on The Verge, Google is working on AR glasses. The operating system should be Android, but it seems that Google is also building an operating system specific for XR. What about yours? Let me know how things are going for you!

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Microsoft Google AR Virtual World 324

XR for Business Podcast

SEPTEMBER 25, 2019

And then, of course they asked about, "okay, so how can we do that for all our car models?" But of course, then it goes into licensing and subscription. But of course, there are many more if you look into the training sector. Dirk: That's like the Apple strategy, right? Now focus on it. Have a look. So KPIs you asked for.

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AR Machine Learning Augmented Reality Technology 60

XR for Business Podcast

SEPTEMBER 25, 2019

And then, of course they asked about, “okay, so how can we do that for all our car models?” But of course, then it goes into licensing and subscription. But of course, there are many more if you look into the training sector. Dirk: That’s like the Apple strategy, right? Now focus on it. Have a look.

AR 78

AR Machine Learning Augmented Reality Technology 78

XR for Business Podcast

SEPTEMBER 25, 2019

And then, of course they asked about, “okay, so how can we do that for all our car models?” But of course, then it goes into licensing and subscription. But of course, there are many more if you look into the training sector. Dirk: That’s like the Apple strategy, right? Now focus on it. Have a look.

AR 78

AR Machine Learning Augmented Reality Technology 78

XR for Business Podcast

AUGUST 21, 2019

Austin McCasland is a UX prototyper working with Google, and he and Alan chat about the finer points of UX design for AR. Austin has written multiple courses across VR and AR design and development. And I think the next big one is going to be clothing, which I know Google has made an investment in.

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Austin AR Examples Google 78

XR for Business Podcast

AUGUST 21, 2019

Austin McCasland is a UX prototyper working with Google, and he and Alan chat about the finer points of UX design for AR. Austin has written multiple courses across VR and AR design and development. And I think the next big one is going to be clothing, which I know Google has made an investment in.

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Austin AR Examples Google 78

XR for Business Podcast

JULY 12, 2019

Barry is the chief strategy officer of ZeroLight, a leading real-time visualization company in the automotive industry. It’s funny because it’s quite a known car, of course — they only make 100 of series, like how the Pagani Huayra Roadster, I believe there were only 100 made. Barry: Yeah, that’s true.

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Automotive Magic Leap Course Industry 78

XR for Business Podcast

JULY 12, 2019

Barry is the chief strategy officer of ZeroLight, a leading real-time visualization company in the automotive industry. It’s funny because it’s quite a known car, of course — they only make 100 of series, like how the Pagani Huayra Roadster, I believe there were only 100 made. Barry: Yeah, that’s true.

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Automotive Magic Leap Course Industry 78

XR for Business Podcast

AUGUST 5, 2019

Cameron Ayres from Sector 5 Digital discusses strategies for maximizing that ROI. His primary role is developing the strategy and implementation of emerging technology, to best enhance digital projects. They're hiring a Unity developer or a 3D modeller. It's not something that every company will do.

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Augmented Reality Virtual Reality Technology Training 78