The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Especially Apple and Google, which are the dominant players in the smartphone industry, are both launching headsets this year.

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Trends Apple Google Unity 433

The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. Google and Samsung Prototype of the Samsung XR headset. Let me tell you why.

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The Ghost Howls

SEPTEMBER 26, 2018

In the end, the time has come: Oculus has officially revealed the name and the price of the Santa Cruz headset. Its name will be Oculus Quest and will cost $399. I followed today’s OC5 conference via Facebook streaming only for this moment and Oculus has not disappointed my expectations. ” and he has satisfied us.

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UploadVR Between Realities podcast

OCTOBER 3, 2016

Before Oculus can have its three days of fun later this week, Google will be getting its time in the spotlight at its own Made By Google press conference in San Francisco tomorrow. Namely, it’s time to learn a lot more about Google Daydream. Namely, it’s time to learn a lot more about Google Daydream.

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Google San Francisco Conference Samsung 166

AR Insider

APRIL 6, 2021

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.”

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AR Insider

JUNE 4, 2020

This timing prompted Spatial to launch on Oculus Quest and make its PRO tier free. Starting at the beginning, the Spatial user experience (UX) is the first thing you’ll notice when entering the app (I accessed via Oculus Quest). This is by design says VP of BD and Strategy, Jacob Lowenstein. Here’s the deep dive.

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Strategy AR Google Oculus 358

Road to VR

OCTOBER 30, 2017

At Oculus Connect, the company’s annual developer conference, we got fresh insight into where Oculus is heading, and a new look at how Facebook’s money is funding battles on all fronts of the industry’s increasingly competitive landscape. Oculus Rift + Touch Price Cuts in 2017. Old Enemies – HTC. Launch – $800.

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Road to VR

JULY 9, 2017

So, you just bought an Oculus Rift and you want to know what to download first (besides the free stuff). In our breakdown of the top 5 games for Oculus Touch and top 5 for the Xbox One gamepad, we take a look at some of the best games currently on the Oculus Store. Top 5 Oculus Touch Games. Robo Recall. Superhot VR.

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Road to VR

FEBRUARY 10, 2022

If true, it would represent a significant change of course for the HoloLens product line. The team has demonstrably thinned out over the last few months, with HoloLens veterans such as principal optical architect Bernard Kress leaving the company recently for Google Labs.

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AR Insider

DECEMBER 24, 2019

And Oculus Quest is a beacon of hope on the VR side. This strategy will be critical in 2020. One example is Ubiquity6’s strategy to condition users to scanning spaces by giving them a free tool to capture and share 3D models. This includes most notably visual search ( Google Lens ) and navigation ( Google Live View ).

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Training AR Wearables Strategy 195

The Ghost Howls

JULY 10, 2023

Top news of the week (Image by Google) Samsung XR headset may have been delayed The new rumor in town is that Samsung has delayed its upcoming headset that it is building in partnership with Google and Qualcomm. As for Meta, while he appreciated the efforts of the people working there, he said that doesn’t agree much with its strategy.

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The Ghost Howls

JUNE 14, 2021

In his report, he states that Taiwanese lens manufacturer, Yujingguang is working on next-generation lenses, and these could be installed in the upcoming next-gen PSVR and next-gen Quest (Quest 3 or Quest 2 Pro, depending on Facebook’s strategy). Oculus Quest increments its tracking area to 15m x 15m. slightly different colors).

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Apple Augmented Reality AR Virtual Reality 478

ARVR

APRIL 5, 2021

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.”

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Wearables AR Strategy Apple 130

The Ghost Howls

JANUARY 28, 2023

There is not only the problem of the timezone but also the unknown of the internet connection and the inability of reaching Western websites like Google. VPN (Image from Know Your Meme) In China, most of the Western websites we use the most, like Google and Facebook, are blocked behind the Great Firewall.

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Road to VR

JULY 30, 2019

Addressing shareholders during Facebook’s Q2 2019 earnings call last week, CEO Mark Zuckerberg said that unit sales of Oculus Quest are exceeding the available supply of the headset. This quarter, we shipped Oculus Quest, our first all-in-one headset with no wires and full freedom of movement. Image courtesy Oculus.

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The Ghost Howls

SEPTEMBER 7, 2020

Rumors hint to Oculus discontinuing the current Quest and selling the new one at $299 and $399. The Facebook Connect is close and we all expect that during that conference Oculus is finally going to announce the new Oculus Quest. Facebook is temporarily suspending the sale of Oculus Quest devices in Germany.

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Germany Magic Leap Oculus AR 294

UploadVR Between Realities podcast

FEBRUARY 21, 2017

Here’s a video of the game’s creator, E McNeill , explaining it himself on the Gear VR version: Interestingly, this marks the first time a game by E McNeill has appeared on a non-Oculus platform. Darknet, Tactera, and Skylight have all been released on Gear VR and Darknet is also on the Oculus Rift.

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Upload VR

JUNE 9, 2023

Google chickened out , Microsoft got distracted , and it's totally understandable if you lost interest in VR when they did. Yes, Google might still be resurgent with Android, powered by Owlchemy's insights and Samsung's hardware , and other companies might surprise with a novel strategy too. This is happening.

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ARVR

APRIL 15, 2021

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.”

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AR Wearables Apple Augmented Reality 130

The Ghost Howls

JUNE 29, 2020

Original image by Oculus). Oculus kills the Go and opens to content on Quest. In the end, the time of the Oculus Go has come. Devices like Oculus Quest , Pico Neo 2 , and Vive Focus Plus have proven that 6DOF VR is more interesting and has far more retention. Google is going to buy North. Top news of the week.

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UploadVR Between Realities podcast

NOVEMBER 1, 2016

Ushering in that segment was the announcement that the company had hired Tony Parisi as its Head of AR/VR Strategy. ” He went on to talk about Facebook’s social VR demo that debuted at Oculus Connect 3 last month, revealing that both it and Oculus’ own Rooms and Parties social software had been made with Unity.

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The Ghost Howls

JUNE 21, 2021

This is the first day of this sunny season (if you live in my same hemisphere of course), and I hope that you won’t have any Summertime Sadness like Lana Del Rey, but you all will enjoy the sun, have some relax, and forget for a moment all the hard times we are living in. Oculus Quest introduces multi-tasking in Runtime v30.

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The Ghost Howls

DECEMBER 14, 2020

It was in the air in the last weeks and finally, the time has come: Facebook is being sued for monopolization and anticompetitive strategy. The actions coming from the US are not much related to VR and Oculus, but mostly to the social space. In Germany, instead, the legal action regards the mandatory Facebook login for Oculus Quest 2.

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The Ghost Howls

MARCH 26, 2018

And once you decide to sell a premium product, of course, the price becomes super-high and unaffordable for all normal people. Oculus Go showcased. The Oculus Go (Image by Oculus). At GDC, the Oculus Go has been one of the main characters. 72 Hz mode : the headset can run not only at 60 Hz but also at 72 Hz.

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The Ghost Howls

MARCH 2, 2020

To make you understand how these features are incredible, Qualcomm has stated that “the [XR2] reference design has 2x the CPU and GPU performance, 4x more video bandwidth, 6x higher resolution and 11x AI improvement compared to our current widely adopted XR platform [the Oculus Quest ]”. My favorite from this week?

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Hand tracking AR Oculus HTC 235

Road to VR

JUNE 21, 2021

Last week Oculus announced that it would begin testing a Facebook advertising system inside select VR games. Blaston was the only title specifically named in the announcement, and Oculus used the game to show examples of how ads might appear inside of VR games. .” (2016) , in the future.

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Course Gaming Examples Strategy 322

The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! But of course, the technology is still not there: the Oculus Quest is still uncomfortable, we can’t read texts in it, and so on.

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Apple Oculus China Magic Leap 517

The Ghost Howls

OCTOBER 2, 2018

The Vive Focus was most probably the best VR standalone on the market when Oculus last week announced what will be the first consumer 6DOF VR standalone headset. And so here we are again: Oculus vs HTC, America vs China, Hugo Barra vs Alvin Wang Graylin. And now the battle is on standalone headsets: Oculus Quest vs Vive Focus.

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The Ghost Howls

FEBRUARY 23, 2023

Through comprehensive media services (mainly including media coverage, expert consultation, data research, and event and public relation management), it helps entrepreneurs with idea incubation, financing, strategy consultation, and publicity. and covered more than 80% of the XR pioneers as communities members.

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China Industry Government AR 318

The Ghost Howls

JUNE 7, 2023

I was looking back at my 8+ years in the field, and I could identify already a few cycles of consumer XR: The devkit cycle: it’s the era of the good old days of Oculus Rift DK1 and DK2. This era ended with the launch of the first consumer-oriented PC VR headsets: the HTC Vive and the Oculus Rift CV1. The big dogs are all coming.

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Apple Google Technology Virtual Reality 426

Bernard Marr

NOVEMBER 21, 2022

Over the course of 2020 alone, as the world settled into lockdown and online activity of all kinds surged, it would add another 300 million. The first seeds of Zuckerberg’s infatuation with the metaverse were sown with Facebook’s acquisition of virtual reality (VR) headset manufacturer Oculus back in 2013.

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The Ghost Howls

SEPTEMBER 22, 2019

Considering that Facebook is very smart also in leaking misleading info (as it has happened with the “Monterey” headset ), this can also be a move from Menlo Park to create hype for the upcoming Oculus Connect 6 and the AR glasses that will be teased there. The Oculus Connect 6 is coming! Other relevant news. Image by Martin Hajek).

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AR Apple Oculus Augmented Reality 278

The Ghost Howls

OCTOBER 17, 2019

And since I’m here, of course I’m spending also some time to try some cool stuff before the exhibition starts on the 19 th (after that, I will be forced to stay at my booth). Even with the organizers of the event, I have to speak mostly in Chinese (hence my headache) and use a lot of Baidu Fanyi (the Chinese counterpart of Google Translate).

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Eye Tracking AR Leap Motion China 165

The Ghost Howls

OCTOBER 15, 2018

It is the first event of this kind organized by Magic Leap: we can say that LEAP Con is like the Oculus Connect of Magic Leap and will probably become always more important, year after year, exactly as it has happened to Oculus. It is a work in progress, of course… so we have to give ML time. pic.twitter.com/MbJZV8aOdf.

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Magic Leap Augmented Reality AR Florida 174

The Ghost Howls

DECEMBER 27, 2021

Oculus Quest 2 had a great Christmas. The sales of Oculus Quest 2 have been great during the holidays , and the Quest has been a Christmas gift very much appreciated by kids (but wasn’t there an age limit?). (Image from Reddit). The VR ecosystem can end 2021 with a big smile on its face. Other relevant news. Image by Rec Room).

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XR Today - Mixed Reality tag

MAY 14, 2024

In April 2024, Meta announced a new “open ecosystem strategy” This means developers and device manufacturers can leverage the operating system to create virtual, mixed, and augmented reality experiences. Meta has even invited Google to embed its Google Play store into the ecosystem.

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The Ghost Howls

JANUARY 22, 2021

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Or is it just a talk about glasses?

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