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The XR Week Peek (2020.06.13): Magic Leap exploring a sale, events are going virtual and more!

The Ghost Howls

Image by Magic Leap). Magic Leap is on sale. A report on Bloomberg informed us all that Magic Leap is exploring a sale of the company. The AR startup is in big troubles : after having overhyped its device for years and having collected billions of investments, it just delivered a HoloLens clone.

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The Ghost Howls’s VR Week Peek (2019.11.18): Magic Leap may be in trouble, Carmack leaving Oculus and much more!

The Ghost Howls

Image by Magic Leap). Is Magic Leap in trouble? The Magic Leap could become a tragic leap , using some words from Palmer Luckey. Sales are not going good, and apart from many app releases (like the latest Spotify AR app), the ecosystem seems always the same in the last year and a half.

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XR Industry Giants Team up to Save Key Developer Tool

Road to VR

Microsoft, Qualcomm and Magic Leap announced a partnership to “guide the evolution” of the Mixed Reality Toolkit (MRTK), a cross-platform AR/VR development framework which has now gone open-source. The committee says more devices are “coming soon,” one of which will likely be the Magic Leap 2 AR headset.

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Facebook is Unlocking AR Capabilities for Developers on Quest 2

Road to VR

Facebook announced today that an upcoming update to the Quest development SDK will include experimental support for a Passthrough API which will allow Unity developers to build AR experiences and features into apps on Quest 2.

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The Top XR Vendors Majoring in Construction in 2022

XR Today - Virtual Reality

In the AEC environment, XR solutions are quickly becoming a critical part of the modern workflow. AR and MR solutions can make it easier to show projects to clients, giving them an insight into what a finished result might look like. There are even tools available with built-in hand and eye tracking. Magic Leap.

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Top XR Vendors Majoring on Retail and Ecommerce for 2022

XR Today - Virtual Reality

Shopify found viewing 3D products in AR improved conversion rates by 250%, and 42% of online shoppers say they want to use XR to make transactions online feel like shopping in-store. Magic Leap. Magic Leap has quickly emerged as one of the major market leaders in the Augmented Reality hardware environment.

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My predictions for augmented reality in 2019

The Ghost Howls

It’s the beginning of 2019, and this means that this is that time of the year when we all make predictions for this year in AR and VR! Jokes apart, what has happened in AR in 2018… and what can you expect to happen in 2019? More or less AR in 2018 has gone as I predicted in 2017. Magic Leap.