ARVR

JULY 22, 2022

Like many analyst firms, market sizing is one of the ongoing practices of AR Insider’s research arm ARtillery Intelligence. The latest such exercise zeroes in on mobile AR revenues. At a high level, global mobile AR revenue is projected to grow from $12.45 Starting with AR digital goods, spending was estimated to be $1.89

AR 263

AR Exercises Data Virtual Reality 263

AR Insider

DECEMBER 3, 2020

L ike many analyst firms, one of the ongoing practices of AR Insider’s research arm ARtillery Intelligence is market sizing. The latest such exercise zeroes in on mobile AR revenues. At a high level, global mobile AR revenue is projected to grow from U.S. So what did the forecast uncover? billion in 2019 to U.S. $21

AR 236

AR Software Trends Exercises 236

AR Insider

DECEMBER 16, 2020

Notably, when kicking off this thought exercise, we realized that several of the topics look similar to last year. Though there are lots of developments and new insights, the topical containers that house those insights are beginning to coalesce into standard buckets. Prediction 2: Mobile AR Sets the Stage. billion units.

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AR Hardware Exercises Entertainment 344

AR Insider

APRIL 29, 2021

L ike many analyst firms, one of the ongoing practices of AR Insider’s research arm ARtillery Intelligence is market sizing. The latest such exercise zeroes in on headworn AR revenues. At a high level, headworn AR revenue is projected to grow from $822 million in 2019 to $13.4 Headworn AR Revenue Forecast, 2019-2024.

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AR Hardware Exercises Microsoft 224

AR Insider

JULY 22, 2021

W hat are the biggest insights and observations in AR and adjacent sectors this week? Welcome to Reality Bytes , featuring lightning-round commentary from AR Insider partner M7 Innovations. Founder Matt Maher lends his insights from the trenches of AR experience creation. More from AR Insider….

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Exercises AR Software Video 310

AR Insider

JUNE 26, 2020

This post is adapted from ARtillery Intelligence’s report, Lessons From AR Revenue Leaders, Part II: Niantic. Indeed, it’s often cited among a small handful of AR players today that are generating real revenue, including an estimated $3 billion+ to date. It includes some of its data and takeaways. billion by 2023.

AR 330

AR Survey Germany Exercises 330

AR Insider

DECEMBER 22, 2020

Notably, when kicking off this thought exercise, we realized that several of the topics look similar to last year. Though there are lots of developments and new insights, the topical containers that house those insights are beginning to coalesce into standard buckets. Prediction 3: AR Advertising Breaks the $2 Billion Barrier.

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AR Examples Hardware Trends 317

AR Insider

OCTOBER 6, 2020

This post is adapted from ARtillery Intelligence’s report, AR Advertising Deep Dive, Part I: The Landscape. Prominent sectors include industrial AR , social , gaming , and shopping. But existing alongside all of them is AR advertising. But existing alongside all of them is AR advertising. billion by 2024.

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AR Survey Exercises Magic Leap 213

AR Insider

OCTOBER 15, 2019

This post is adapted from ARtillery Intelligence’s latest report, Hearables: Broadening the Definition of AR. Audio AR will be the same. To characterize activity so far, and to extrapolate market directions, we’ll look at three tech giants chasing audio AR. It includes some of its data and takeaways.

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AR Google Apple Strategy 282

AR Insider

MARCH 1, 2021

So it’s time once again for our ongoing exercise to reason-out its unit sales. Each time we do this, formula inputs vary — everything from Facebook first-party software sales disclosures to public filings that help reveal sales volume and growth within Facebook’s “other revenue” category.

Exercises 386

Exercises Hardware Data Oculus 386

ARVR

AUGUST 29, 2022

Like many analyst firms, market sizing is one of the ongoing practices of AR Insider’s research arm ARtillery Intelligence. The latest such exercise zeroes in on mobile AR revenues. At a high level, global mobile AR revenue is projected to grow from $12.45 This is one of mobile AR’s top revenue categories.

AR 147

AR Exercises Virtual Reality Google 147

Road to VR

JANUARY 22, 2021

Virtual and augmented reality opens new, more intimate windows into user behavior though, with biometrical data obtained from VR/AR devices offering important vectors for understanding what makes each individual tick. “Today Microsoft is considered perhaps the most trustworthy software vendor in the world.

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AR Data Microsoft Augmented Reality 359

ARVR

MAY 31, 2022

Like many analyst firms, market sizing is one of the ongoing practices of AR Insider’s research arm, ARtillery Intelligence. One such exercise recently zeroed in on headworn AR revenues. So what did the latest headworn AR forecast uncover? How many AR glasses are shipping today? billion in 2020 to $17.7

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AR Hardware Exercises Virtual Reality 147

AR Insider

MAY 25, 2020

Data Dive is AR Insider’s weekly dive into the latest spatial computing figures. I t’s time for another round of our periodic exercises to zero in on Oculus Quest unit sales. This is one of the many exercises and inputs that inform the official market sizing of our research arm ARtillery Intelligence.

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Data Oculus Exercises Software 219

AR Insider

AUGUST 17, 2020

Data Dive is AR Insider’s weekly dive into select spatial computing figures. I t’s time for another round of our periodic exercises to zero in on VR headset sales. This time we’re revisiting PSVR…but instead of hardware units , we’re looking at total revenue including software/game sales. Let’s dive in.

Exercises 239

Exercises Sony Data Hardware 239

AR Insider

SEPTEMBER 21, 2020

Data Dive is AR Insider’s weekly dive into select spatial computing figures. T o commemorate Oculus Quest 2’s unveiling last week, we return to our periodic thought exercise to estimate the device’s unit sales. Like in past exercises , the methodology here is to use content revenue disclosures to extrapolate device sales.

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Exercises Oculus Data AR 250

AR Insider

JANUARY 24, 2020

This article features the latest episode of The AR Show. Based on a new collaboration, episode coverage now joins AR Insider’s editorial flow including narrative insights and audio. McDowall’s insights are prefaced by a few burning questions: Why are AR glasses inevitable? Who are the top players?

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AR Apple Exercises Wearables 227

ARPost

AUGUST 27, 2020

This fall, Ryerson University is launching a remote learning solution that offers at-home science lessons in augmented reality, Ryerson Augmented Learning Experience (RALE), powered by NexTech AR Solutions’ InfernoAR technology. See Also: NexTech AR Solutions Introduces Augmented Reality Cannabis Dispensary Where It's Legal.

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Augmented Reality North America Education AR 471

VRScout

DECEMBER 26, 2018

If 2016 was the birth of modern VR/AR technology, than 2018 was its elementary school graduation. Major hardware releases, vast improvements to software, and various other integral advancements have quietly solidified VR & AR as viable, long-term technological platforms for years to come.

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AR Training Oculus Arizona 377

AR Insider

OCTOBER 15, 2020

“Behind the Numbers” is AR Insider’s series that examines strategic takeaways from the original data of its research arm, ARtillery Intelligence. L ike many analyst firms, one of the ongoing practices of AR Insider’s research arm ARtillery Intelligence is market sizing. The latest such exercise zeroes in on mobile AR revenues.

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AR Data Trends Exercises 174

ARVR

APRIL 16, 2021

One of the biggest news items from the past few weeks in the AR sphere is the U.S. As we covered recently in Spatial Beats , it’s doubling down on AR , including combat-optimized HoloLens 2 units for battlespace awareness and effectiveness. Similarly, how does it amplify the AR market in the aggregate? AR is working.

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Data AR Exercises Microsoft 130

Road to VR

APRIL 25, 2024

There are a ton of uncertainties now, but it seems Meta is looking to out-Google Google with its recent move to provide software to OEMs like Google does with its Android mobile platform, and Google may not be able to catch up anytime soon. Imagine one for exercise that extra-light, sweat-wicking materials.

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Google Gaming Samsung Apple 247

AR Insider

MARCH 16, 2020

Data Point of the Week is AR Insider’s dive into the latest spatial computing figures. That’s the case with VR, which becomes an exercise in gathering hints in perpetual market-sizing mode. Sometimes there are gifts like Sony’s frequent disclosures while boasting PSVR sales. Straight to the Source. Thought Excercise.

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Oculus Exercises Data AR 219

AR Insider

JANUARY 29, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. Software has easier capital requirements and unit economics. Why is all this important to AR? This principle is at the heart of our ongoing follow-the-money exercise. Succession Plan. Moving Target.

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AR Amazon Microsoft Data 195

AR Insider

FEBRUARY 7, 2020

This article features the latest episode of The AR Show. Based on a new collaboration, episode coverage now joins AR Insider’s editorial flow including narrative insights and audio. One of the ongoing themes in our AR Show coverage is how executives today exercise the muscles developed in early-career cross-training.

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AR Oculus Microsoft Course 247

VRScout

MARCH 31, 2022

Cix Liv , founder of VR fitness app YUR and mixed reality software LIV , and Bart Trzynadlowski , who won the 2021 OpenCV Spatial AI Competition for North America with his at-home VR laser tag experience , are launching a sports metaverse they hope will set the stage for a new generation of VR-powered spectator sports.

North America 517

North America Exercises America Entertainment 517

XR Today - Augmented Reality tag

SEPTEMBER 14, 2023

Augmented reality (AR) training firm Red 6 and Boeing, the world’s largest aerospace firm, have finalised a series of tests for an immersive fighter jet trainer. ATARS Attacks: Boeing Trains with AR With the immersive training tools, fighter pilots can engage in AR and artificial intelligence (AI)-powered visuals.

AR 65

AR Augmented Reality Exercises Training 65

AR Insider

DECEMBER 29, 2020

Notably, when kicking off this thought exercise, we realized that several of the topics look similar to last year. Though there are lots of developments and new insights, the topical containers that house those insights are beginning to coalesce into standard buckets. Prediction 4: Enterprise AR’s Tipping Point Delays.

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Tips AR Software Exercises 239

AR Insider

AUGUST 2, 2021

So it’s time once again for our quarterly exercise to extrapolate unit sales. Each time we do this, formula inputs vary — everything from Facebook first-party software sales disclosures to public filings that help reveal sales volume and growth within Facebook’s “other revenue” category. By “Oculus,” we mean hardware and software.

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Exercises Hardware Apple Oculus 349

AR Insider

MARCH 23, 2020

Data Point of the Week is AR Insider’s dive into the latest spatial computing figures. Some of that total is also existing Quest and Rift owners who were gifted or bought a game. […] Let’s say for the sake of this exercise that half of game purchases are for new Quest owners. Part II appeared first on AR Insider.

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Oculus Exercises Data Hardware 242

AR Insider

MARCH 26, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. We recently speculated if the virtual office is AR’s killer app. That thought exercise now gains relevance through the lens of today’s pandemic crisis. Could current events accelerate that?

Exercises 359

Exercises AR Data Trends 359

Road to VR

MAY 9, 2019

HTC is now on its fourth batch in its $100 million accelerator program, which offers education, investment and mentorship to startups doing unique and and interesting things around VR and AR. Primitive is providing businesses with VR collaboration for distributed software teams.

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San Francisco HTC AR North America 250

ARVR

NOVEMBER 8, 2022

This is an exercise we’ve done every quarter for several years, but with a different approach lately given Meta’s disclosures. Based on Meta’s Q4 and 2021 FY disclosures in January, we’ve extrapolated that VR software (game and app sales) is about 23 percent of that. With that, Q3 software revenue comes to $65.6

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Exercises Hardware Virtual Reality Software 298

AR Insider

JANUARY 14, 2021

These are marks of an industry that’s moving into adolescence, With that backdrop, we embarked on our annual exercise of examining lessons from the past 12 months and projecting the next 12. That includes AR, VR, and all of their subsegments. These are each governed by different market factors. There are 3.46

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Wearables AR Apple Hardware 255

AR Insider

MAY 10, 2021

So it’s time once again for our ongoing exercise to extrapolate unit sales. Each time we do this, formula inputs vary — everything from Facebook first-party software sales disclosures to public filings that help reveal sales volume and growth within Facebook’s “other revenue” category. More from AR Insider….

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Data Exercises Hardware Software 252

XR Today - Augmented Reality tag

NOVEMBER 1, 2023

In a recent panel talk at the Augmented Enterprise Summit (AES) 2023, Dr Chris Parkinson, Chief Executive and Co-Founder, RealWear , discussed the benefits and rise of the assisted reality (aR) wearables market. Speaking at the event, he explored the potential of aR devices for frontline workers in a panel discussion.

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AR Augmented Reality Industry Immersion 92

XR Today - Augmented Reality tag

NOVEMBER 30, 2022

Augmented reality (AR) is taking the world by storm, and here is a guide to how international firms are leveraging the technology. By 2028, experts say AR will be worth roughly 461.25 Out of all forms of extended reality (XR) available today, AR is debatably the most accessible. Here’s an introduction to AR.

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Augmented Reality AR Hardware Immersion 82