XR Today - Augmented Reality tag

DECEMBER 9, 2022

Meta’s Oculus team have already partnered with leading companies like Sony Music to give fans an immersive way to explore music videos and unique content. Software like Google’s VR tilt brush allows users to create unique virtual art pieces in a completely limitless canvas space.

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XR Today - Augmented Reality tag

JUNE 21, 2022

Last Tuesday, China Daily interviewed the CEO of Apple, Tim Cook, at the Worldwide Developer Conference (WWDC). During the brief chat, Tim Cook favourably spoke about the potential of augmented reality (AR) on Apple devices. Currently, Apple supports many AR experiences on its iPhone and iPad mobile devices.

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ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT as of 2/3/20 Apple Inc. AAPL) As we previously detailed in depth, Apple has been discreetly working on a number of AR/VR products for several years now and is planning to release its own AR smart glass and AR/VR hybrid headset. One-year price performance for SNAP as of 2/3/20 Sony Corp.

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ARPost

FEBRUARY 6, 2023

To continue providing users with seamless software experiences and improved productivity and collaboration capabilities, Microsoft and Meta have teamed up to bring Mesh for Teams to Meta Quest headsets. These collaborations are also a result of the need to create an open and interoperable metaverse.

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XR Today - Mixed Reality tag

FEBRUARY 27, 2023

Additionally, specialised software and devices help sound engineers to capture and reproduce spatial audio with precision and clarity. The Apple-Atmos Partnership Dolby Atmos, a mainstay in audio solutions, enhances Apple’s spatial audio for listening to music and movies in 3D sound.

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XR Today - Mixed Reality tag

FEBRUARY 16, 2024

February 2024 is here, and this month marked the end of a long, long wait for Apple’s Vision Pro. Apple has already sold 200,000 devices in the first week, which is impressive. Kevin also explained that XR devices are not wholly defined as headsets or wearables.

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XR Today - Mixed Reality tag

APRIL 15, 2024

The OpenXR API is a core piece behind many XR headsets from vendors such as Acer, ByteDance, Canon, HTC, Magic Leap, Meta, Microsoft, Sony, XREAL, Qualcomm, Valve, and Varjo. However, Apple is a notable exclusion; it’s not surprising. ” In addition to consolidating extensions, 1.1 OPPO also uses OpenXR 1.1

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ARPost

JULY 30, 2020

Hearables with augmented reality features are becoming ubiquitous thanks to the overall spread of wearables, the contribution of tech giants, and the growing demand for emerging technologies. While visual forms of AR communicate with screens or glasses, smart hearables as a subset of wearable technology introduce audio augmented reality.

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TechCrunch VR

NOVEMBER 7, 2021

The most valuable companies in the world own the metal on which their software applications run: Apple and Microsoft have had their fingers in the hardware pie for years, and even Google was able to build a robust OS business with Android. Could this really be the time for VR?

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EnterpriseWear

AUGUST 1, 2018

Ideas on the ground and on board: The airport industry first began toying with wearable technology with the release of the original Google Glass in 2013. More recently, the use of wearable augmented and virtual reality devices by airport and airline technicians to train, perform maintenance, and receive remote support has gained traction.

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XR Today - Augmented Reality tag

APRIL 14, 2023

The Los Angeles-based firm boasts a team of veteran technologists from SONY, Apple, Disney, Marvel Studios, and others. Developers can also download its software developer kit (SDK) for Unity and Unreal Engine. The new gaming platform allows users to join tabletop roleplaying games (RPGs) with friends.

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ARPost

FEBRUARY 8, 2023

See Also: The Future Is Now: 2023 Metaverse and XR Predictions Worth Looking Into Think how Microsoft revolutionized personal computers, or how Apple changed the mobile phone market forever. In comparison to the upcoming competitors we’ll discuss, this device by far stands above the rest in terms of financial expense alongside Apple.

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Hardware Magic Leap Eye Tracking Apple 362

Robert Scoble

OCTOBER 4, 2019

It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. Literally everyone in the industry other than Magic Leap and Apple uses Qualcomm’s spatial computing tech stack). The problem with reacting to Apple.

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AR Insider

OCTOBER 31, 2019

The incumbents have an advantage with existing mapping such as Google Maps, Earth, Street View, Apple Maps and the Indoor Maps Program, and Bing Maps but there are also significant geographic data players such as Foursquare and OpenStreetMap. What kind of devices and software will we need to participate in this AR Cloud?

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TechCrunch VR

JULY 28, 2020

Investment in touch technologies had been on the rise before COVID-19, with virtual reality fueling fresh interest in haptic gloves and full-body suits, and haptics for mobile devices like wearables and smartwatches infusing the field with new resources. billion in 2020, projected to grow to US$40.9 billion by 2027.

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XR Today - Mixed Reality tag

JANUARY 15, 2024

While the event is known for showcasing innovative products for the consumer space, this year, the enterprise XR space took the event by storm, with firms like Sony, NVIDIA, XREAL, Qualcomm, PIXO VR, and Dimension X taking the stage to highlight the latest in spatial computing innovation.

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XROM

APRIL 9, 2024

Lumafield, with the help of their Neptune industrial CT scanner and Voyager analysis software, conducted non-destructive teardowns of three popular headsets: the #Apple #VisionPro, #Meta Quest Pro, and Meta #Quest3. The Vision Pro boasts dual micro-OLED Sony displays, each with more pixels than a 4K TV.

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