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The XR Week Peek (2024.01.16): Apple prepares the launch of Vision Pro, Sony announces MR headset, and much more!

The Ghost Howls

After the announcement of the release date of the Apple Vision Pro, the whole community is just waiting for its preorders to open up this Friday. The headset will be sold in physical stores and on the Apple website. Analyst Ming-Chi Kuo says that Apple has only 60–80K units available at this time , so most likely they’ll go sold out.

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Is Sony Accelerating Digital Twin Content Creation?

XR Today - Mixed Reality tag

This week, Sony officially entered a partnership with GeniusXR and The Alan B. Levan | NSU Broward Center of Innovation and Sony exemplifies our commitment to pushing the boundaries of Virtual and Augmented Reality. This partnership with the Alan B. John Wensveen , Ph.D,

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XR Year in Review: The Most Important Stories of 2023 and What They Mean for 2024

Road to VR

Apple Announces Vision Pro Image courtesy Apple The News Apple announced is Vision Pro headset in June of 2023 marking the company’s first public step into the XR headset space. Apple also boldly announced the headset’s staggering $3,500 price, despite a launch date set for nearly a year later.

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The XR Week Peek (2022.11.07): PSVR 2 will cost $549, HoloLens are probably dead, and more!

The Ghost Howls

(Image by Sony Interactive Entertainment). Sony announces price and release date for PSVR 2. Sony Interactive Entertainment has finally announced that PSVR 2 will be launched on February 22nd, 2023 for $549. The collaboration between Microsoft and Samsung is now over. What will be important, anyway, will be the content.

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Meta and the next 24 months crucial for its leadership

The Ghost Howls

Hero view of PSVR 2 (Image by Sony Interactive Entertainment). I said that the winner of the 2016 match has been HTC, but actually, the real winner of the tethered headset market at that time has been Sony , with the PSVR headset exploiting the existing Playstation 4 userbase to sell more devices than the others.

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Big XR News from Qualcomm, Meta, Microsoft, and Sony

XR Today - Mixed Reality tag

This week saw Microsoft, Google, Samsung, Qualcomm, Meta, and Sony move to optimize their product offerings and business operations. Shahram Izadi, Vice President of AR at Google , notes how Android ecosystem support will enable developers to collaborate with Samsung and Qualcomm to drive the future of immersive and spatial XR.

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Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment

Road to VR

Microsoft released the first-gen Zune in 2006, an MP3 player that looked to compete with Apple’s largely dominant line of iPods. Apple wasn’t the first to make a portable MP3 player, although it was the first to make one everyone wanted. Zooming out, Zune’s ultimate defeat belies a larger pattern of behavior.

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