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The XR Week Peek (2022.08.15): NVIDIA makes many announcements at SIGGRAPH, new leaks on Apple and Pico, and more!

The Ghost Howls

Every year the SIGGRAPH is an event where companies showcase the best technologies they have for 3D content. Jensen Huang and its executives have performed many announcements regarding NVIDIA technologies, and the most relevant are: A new platform for creating avatars, NVIDIA Omniverse Avatar Cloud Engine. Top news of the week.

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Editorial: Apple Vision Pro is a mix of innovation, and year-2016 VR, for a hefty price. But…

The Ghost Howls

I just watched the full keynote of Apple at WWDC , where the company in Cupertino announced the Apple VisionPro headset. UX : Can Apple make XR usable? Use cases : Can Apple make XR useful? Partnership : Who’s onboard with Apple in this journey? Terms : Will Apple invent new words to define XR?

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Google Swirl Redefines Advertising With Its 3D Ad Format

ARPost

New mediums like AR and VR will usher in dramatic new forms of advertising, such as AR cloud-based persistent placements and Metaverse -like second worlds with digital real estate and billboards. One Nissan execution used to showcase its Pro Pilot technologies resulted in 8 times higher engagement than rich media benchmarks, 5.8

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The XR Week Peek (2022.11.14): Meta lays off 11,000 people, Apple works on some sort of “metaverse”, and more!

The Ghost Howls

Apple is working on some sort of metaverse, and its headset is entering mass production. It has been a week of interesting rumors about the upcoming Apple MR headset. So, forget about an Apple headset that is going to enter the mainstream , as I already sold in this previous article. Other relevant news. News worth a mention.

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Spatial Beats: Facebook, Nreal & More Metaverse Hype

AR Insider

In an unhinged rant worthy of Rudy Guiliani, Cramer explained the metaverse is made by Unity, before correcting himself and crediting Nvidia instead. Brain Technologies Announces $50 Million in Funding, Reimagines Computer Interfaces with “Natural” AI. It’s very similar to what Apple has been doing for smartphone,” CEO Chi Xu said. “We

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Orlando’s Breakthrough Digital Twin Project Named 2024 Top Tech

XR Today - Augmented Reality tag

The technology’s similarity to pre-existing systems enables the easy integration of XR within a range of business environments, such as construction and healthcare, helping drive the adoption of immersive solutions and devices. The firm named the OEP’s digital twin one of the next “big things” in XR technology in 2023.

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Tech Powering Apple’s Spatial Recording Worth $4.4 Billion, Reports Predict

XR Today - Mixed Reality tag

This week, a report from Prophecy Market Insights revealed core details behind the potential growth of the photogrammetry market – a core technology behind Apple’s spatial computing ambitions most recently shown during the iPhone 15’s showcase. Recently, Apple introduced XR features for its latest iPhone 15 model.

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