XR Today - Mixed Reality tag

FEBRUARY 2, 2024

Here is it, today, the Apple Vision Pro finally falls into the hands of US customers. Alongside Apple’s XR device debut, other firms, from Zoom to Microsoft, are jumping on the spatial computing bandwagon. Will Apple remain a prominent figure in the XR device marketplace, or will another firm stand tall?

Microsoft 66

Microsoft Apple Zeiss Magic Leap 66

The Ghost Howls

JANUARY 22, 2024

This has been the week when the preorders of the Apple Vision Pro have been opened and s**t just started getting real! I’m very curious about what Apple’s headset is going to bring to our ecosystem… and you? Of course, some people from all over the world made some tricks to buy it anyway.

Apple 310

Apple Zeiss Saudi Arabia Latency 310

Road to VR

JANUARY 21, 2022

Bernard Kress, principal optical architect on Microsoft’s HoloLens team, has left the company to take on the role of Director of XR Engineering at the recently formed Google Labs.

Google 363

Google AR Holography Magic Leap 363

ARPost

DECEMBER 10, 2022

But, software is important too. The bigger your XR needs are, the larger your software needs are. This allows devices to become smaller while running more robust software. This allows devices to become smaller while running more robust software. XR hardware is on the move. But, what is the cloud anyway?

Magic Leap 381

Magic Leap Software Hardware Amazon 381

ARVR

FEBRUARY 1, 2023

Further subdividing the spendings are hardware and software. And there, hardware leads in the early years, but the software will outpace it over time. This happens as software builds on a larger installed base of in-market hardware — a common pattern for emerging consumer technology. But in closing, it’s not just about Apple.

AR 130

AR Magic Leap Wearables Apple 130

XR Today - Mixed Reality tag

JANUARY 24, 2024

This week, AR instructional solutions provider Taqtile announced official support for Microsoft’s Unity-based Mixed Reality Toolkit 3 (MRTK3) in a move to broaden the usability of its Manifest application ready for a “growing number” of OpenXR devices in 2024.

Magic Leap 97

Magic Leap Microsoft Hardware AR 97

Upload VR

MAY 20, 2022

Apple is ramping up development of the operating system for its headset, with a plan to launch in 2023, Bloomberg’s Mark Gurman reports. Apple has in recent weeks ramped up development of realityOS (rOS), its operating system that the headset will run, and previewed the headset to the board of directors, Gurman reports.

Apple 122

Apple Magic Leap Software Microsoft 122

XR Today - Virtual Reality

NOVEMBER 29, 2023

Apple, Meta, Microsoft, and many others started to reestablish the Metaverse and XR as serious business tools following a lacklustre adoption rate from consumer markets. This trend encompasses the integration between the hardware and software. However, the narrative quickly switched towards the middle of the year.

Apple 236

Apple Industry Trends Hardware 236

The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

Apple 256

Apple AR Microsoft Magic Leap 256

AR Insider

APRIL 16, 2021

XR Talks: Microsoft Doubles Down on AR. This is the reason that Microsoft has solely targeted the enterprise for HoloLens 2. The enterprise focus is comparatively what Magic Leap failed to do — at least at first. It’s clear that Microsoft made some hard but strategic decisions along that sliding scale.

Wearables 335

Wearables Microsoft Magic Leap AR 335

XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. The firm’s first XR headset is due soon, and with it comes a spatial computing ambition that draws similarities and differences to Lenovo, Microsoft, Meta, HTC VIVE, and other XR headset vendors. Just days after the Sapetop announcement, Apple revealed its Vision Pro product.

Apple 100

Apple Immersion AR Hardware 100

XR Today - Mixed Reality tag

FEBRUARY 16, 2024

February 2024 is here, and this month marked the end of a long, long wait for Apple’s Vision Pro. Microsoft and Zoom have also released their respective apps into the Vision Pro this week. Apple has already sold 200,000 devices in the first week, which is impressive.

Magic Leap 89

Magic Leap Saudi Arabia Apple Switzerland 89

XR Today - Mixed Reality tag

MAY 2, 2024

In contrast, Apple is establishing a walled garden ecosystem to support its spatial computing vision, which opposes Meta’s new open approach. It appears that Meta is trying to compete with Apple’s approach to its hardware ecosystem. Carmack stated: VR is held back more by software than hardware. Unquestionably.

Magic Leap 82

Magic Leap Hardware Apple Unreal 82

XR Today - Mixed Reality tag

FEBRUARY 12, 2024

With the debut of Vision Pro and spatial computing hitting the mainstream, audiences could reasonably assume that firms with established XR projects and products, such as Microsoft or Snap, would re-establish their investments in XR. Profoundly suggesting that Microsoft is dropping support for the two products.

Microsoft 87

Microsoft Magic Leap Hardware Software 87

XR Today - Mixed Reality tag

FEBRUARY 12, 2024

With the debut of Vision Pro and spatial computing hitting the mainstream, audiences could reasonably assume that firms with established XR projects and products, such as Microsoft or Snap, would re-establish their investments in XR. Profoundly suggesting that Microsoft is dropping support for the product.

Microsoft 85

Microsoft Magic Leap Hardware Software 85

TechCrunch VR

FEBRUARY 12, 2020

Despite short-term questions, games software/hardware to top $200 billion by 2023. Apple is seen by some as critical to the future of augmented reality, despite limited traction for ARKit so far and its absence from smartglasses (again, so far). Apple ARKit, Google ARCore ). VR/AR startup valuations reach $45 billion (on paper).

Augmented Reality 78

Augmented Reality Microsoft Apple AR 78

XR Today - Augmented Reality tag

JULY 21, 2022

The software-as-a-Service (SaaS) solution can stream video and digital twins into the display of a worker to assist with remote guidance procedures. the company announced that the SaaS platform is debuting on the upcoming Magic Leap 2 headset, ready for the device’s general availability in September this year.

Tools 90

Tools Magic Leap Hardware AR 90

ARPost

JULY 13, 2020

Already, several top-level companies like LG, Apple , and Sony are joining the market of AR hardware producers, dominated so far by Microsoft and Magic Leap. Enterprise AR Software Will Be More Specialized and Customized. Thus, they are no longer satisfied with ready-made solutions.

Trends 396

Trends AR Augmented Reality Magic Leap 396

The Ghost Howls

AUGUST 28, 2023

Then the wish to compete with Apple may not become a reality: when the Vision Pro was announced, Samsung didn’t expect such cool features from it, so it delayed the announcement of the headset to have the time to increase its capabilities. More info Is Apple working on the Vision Pro since 2007?

Samsung 316

Samsung Google Magic Leap Microsoft 316

AR Insider

JANUARY 11, 2021

Russian government hackers piggybacked on cybersecurity software (!!!!) A year later Magic Leap ran out of cash and laid off half the company. 350 million came in at the last minute to allow a new CEO, Peggy Johnson, from Microsoft, to focus on enterprise business. Image source: Apple. The hack of the century.

Magic Leap 219

Magic Leap Government Apple AR 219

The Ghost Howls

JULY 13, 2020

And all of this comes in a period when other partnerships between tech giants are happening: remember that some weeks ago, Microsoft closed its streaming service Mixer and allied with Facebook Gaming to fight the quasi-monopoly of (Amazon-owned) Twitch. Peggy Johnson is the new CEO of Magic Leap. News worth a mention.

Sony 402

Sony Magic Leap Gaming Unreal 402

XR Today - Mixed Reality tag

MARCH 21, 2023

Numerous headsets from Apple, Meta Platforms, Magic Leap, and others have faced setbacks over the last few years but remain persistent. Apple’s venture into MR hardware has proved challenging but remains a key focus of the Cupertino-based firm as it aims to release the product this year.

Magic Leap 75

Magic Leap Sweden Apple Industry 75

XR Today - Mixed Reality tag

OCTOBER 7, 2022

Magic Leap. Focused primarily on the business world and corporate uses for Extended Reality, Magic Leap produces a range of powerful headsets with built-in speakers, sensors, and spatial audio. Microsoft has emerged as perhaps the most significant market leader in the Mixed Reality headset and technology environment.

Magic Leap 82

Magic Leap Unity Microsoft Immersion 82

XR Today - Augmented Reality tag

FEBRUARY 20, 2023

While widespread consumer adoption is still far away, many AR hardware and software firms are leading the pack in spreading the technology worldwide. Nreal, Meta, Magic Leap, and RealWear produce AR devices that suit consumer, enterprise, or industrial environments. The device took a while to hit the market.

Magic Leap 105

Magic Leap Immersion AR Hardware 105

EnterpriseWear

DECEMBER 4, 2018

Magic Leap finally dropped to mixed reviews and BrainXchange published its Definitive Guide to Adopting Wearables, AR and VR in Enterprise. Going into 2019, the industry eagerly awaits HoloLens 2 and Glass Enterprise Edition 2, as rumors swirl around the possibility of AR glasses from Apple and/or Facebook in the near future.

Magic Leap 58

Magic Leap Training Wearables Immersion 58

The Ghost Howls

MAY 25, 2020

Apple Glasses may release in 2021 for $499. In the end, technologist Jon Prosser has revealed the main details he knows about the Apple Glasses. Well, on another website, I’ve been able to find someone that reading some Apple’s documents has found pictures of strange colored circular tags that may act as QR Codes for Apple devices.

Oculus 245

Oculus Apple Hand tracking Magic Leap 245

XR Today - Mixed Reality tag

APRIL 23, 2024

Meta’s open approach comes as Apple establishes a walled garden ecosystem to support its spatial computing vision. The intention appears straightforward, directly aiming at Apple’s approach to its hardware ecosystem. However, Apple is a notable exclusion; it’s not surprising.

Hardware 105

Hardware Magic Leap Apple Industry 105

XR Today - Big XR News tag

JULY 26, 2023

The Apple Vision Pro has made sensational headlines across global media outlets, leading to renewed interest in virtual, augmented, mixed, and extended reality (VR/AR/MR/XR) technologies. “Everyone was even waiting till Apple announced something. He noted that Apple spoke less about XR but rather about spatial computing.

Apple 76

Apple Eye Tracking Controllers Filming 76

UploadVR Between Realities podcast

FEBRUARY 22, 2017

Graeme Devine, Chief Game Wizard at Magic Leap, took the stage today at the DICE Summit 2017 in Las Vegas to talk about the future of mixed reality. As Devine sees it, “The games industry will lead the way to mixed reality in every vertical” as it’s the only software technology that shows constant interaction with the end user.

Magic Leap 198

Magic Leap Las Vegas Gaming Entertainment 198

ARPost

APRIL 29, 2021

Instead, this article will stick to discussions of dedicated software solutions for AR remote collaboration with a focus on enterprise use cases. A headset that uses virtual screens could be an enterprise AR solution without being collaborative, as could a training software that a user employs on their own non-connected device.

AR 266

AR Augmented Reality Microsoft Magic Leap 266

Peter Graham

JANUARY 21, 2020

When it comes to preference over virtual reality (VR) and augmented reality (AR) technologies Apple CEO, Tim Cook has made his stance continually clear, AR is most certainly the future. As Apple continues to expand its AR development, VRFocus will keep you updated.

Apple 69

Apple Ireland AR Magic Leap 69

XR Today - Mixed Reality tag

AUGUST 30, 2022

The platform, which is compatible with major immersive tech providers such as Magic Leap, Meta Platforms, Microsoft HoloLens, Apple, HTC VIVE, Ready Player Me, and Google recently provided the University of Glasgow with an EON-XR Centre to train and engage students with the XR tool.

UAE 100

UAE United Arab Emirates Michigan Magic Leap 100

XR Today - Mixed Reality tag

JUNE 6, 2023

Tim Cook, Apple’s Chief Executive , debuted the Vision Pro on Monday evening to the heightened anticipation of tech fans worldwide. Price (Pain) Points Notwithstanding the $3,499 price point, one must assess what makes Apple’s Vision Pro accessible, and to whom. Apple’s stock prices reflected this following the event.

Apple 70

Apple Microsoft HTC Magic Leap 70

The Ghost Howls

AUGUST 24, 2020

Apple threatens future support in Unreal Engine. According to an evidence presented by Epic Games, Apple has not only removed Fortnite from the Apple Store, but it has also revoked the status of developer to Epic Games. All Apple software, SDKs, APIs, and developer tools ?—?Pre-release Other relevant news.

Unreal 426

Unreal Apple Government Data 426

ARPost

JULY 16, 2019

As software, hardware, and applications improve, so do the mental health and medical fields. As a result, companies like Apple, Google, Magic Leap, Microsoft, Oculus, and others will be in attendance with experiences. Technology improves over time.

Healthcare 224

Healthcare Industry AR San Francisco 224

XR Today - Mixed Reality tag

JANUARY 30, 2024

Apple, Apple, Apple. The impact of Apple’s headset is predicted by some in the XR industry to bring new eyes and fresh investments towards broader enterprise and consumer AR/VR/MR companies – already, it appears XR firms are taking note of the potential spatial computing trend of 2024.

Apple 94

Apple Magic Leap Technology Trends 94

XR Today - Mixed Reality tag

APRIL 15, 2024

The OpenXR API is a core piece behind many XR headsets from vendors such as Acer, ByteDance, Canon, HTC, Magic Leap, Meta, Microsoft, Sony, XREAL, Qualcomm, Valve, and Varjo. However, Apple is a notable exclusion; it’s not surprising. ” In addition to consolidating extensions, 1.1 OPPO also uses OpenXR 1.1

Unity 94

Unity Groups Unreal Industry 94