article thumbnail

Trends and predictions for XR in 2024

The Ghost Howls

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

Trends 407
article thumbnail

This AR Wayfinder Platform Could Debut in over 35,000 Offices

XR Today - Augmented Reality tag

ARway.ai, a firm working with various XR device leaders, such as Apple and Magic Leap, to leverage its unique immersive wayfinding platform for a broad range of use cases, recently announced a new partnership that amplifies its product offering to an increasingly sizeable international user base.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Ikea Place ARKit App Brings Virtual Furniture Into Your Home

VRScout

Lately however the Netherlands-based corporation has been experimenting with immersive technology, from an official virtual reality kitchen experience , to a VR pancake cooking simulator for some strange reason. Then they simply scan the floor of the room they’re looking to decorate.

article thumbnail

VR Veteran Studio Behind ‘Bigscreen’ Unveils Thin & Light PC VR Headset ‘Beyond’

Road to VR

“We invented new technologies to increase comfort, and developed ultra-high-end components like OLED microdisplays and pancake optics to increase immersion. Second wave shipments will begin in Q4 2023 in Canada and Europe including the United Kingdom, Germany, France, Spain, Netherlands, Italy, and Belgium.

article thumbnail

JigSpace, Alfa Romeo Showcase AR ‘Art Car’ at Dutch Gran Prix

XR Today - Augmented Reality tag

JigSpace-Alfa Romeo’s C42 Case Study The team had to leverage limited resources for large-scale marketing and campaigning to engage fans while innovating its approach to reaching fan bases worldwide with immersive technologies. Prior to the partnership, the company did not have dedicated resources to develop the initiative.

AR 69
article thumbnail

XR Advertising Case Study in Focus: Meta and MADE.com

XR Today - Augmented Reality tag

With Augmented Reality tools designed to allow any company to create their own immersive ad experience, Meta has helped a host of companies reconnect with their audience. So far, MADE.com has achieved phenomenal success across the Netherlands, the UK, Switzerland, Germany, France, Austria, Spain, and Belgium.

article thumbnail

Bigscreen Debuts World’s Smallest VR Headset

XR Today - VR Headsets tag

Custom Comfort, Bigscreen Beyond Customers pre-ordering the headset will receive a Bigscreen app invitation to 3D scan their faces via an Apple iPhone Xr or later. European markets include the United Kingdom, Spain, Germany, France, the Netherlands, Italy, Belgium, and others.