XR Today - Augmented Reality tag

JUNE 9, 2023

This week has circled Apple, the legacy consumer hardware innovator shocked audiences in many ways when it debuted the Vision Pro, fairly stealing headlines as hyped ramped during the event’s leading months. Apple Debuts Vision Pro This week the news finally broke. Perhaps Apple will go the way of Meta’s reputation.

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The Ghost Howls

DECEMBER 4, 2023

More info (Quest 3 going ok in Steam Hardware Survey) More info (Quest 2 selling much better than Quest 3 on Amazon) HTC announced the Vive Ultimate Tracker Finally, HTC has officially announced the Vive Ultimate Tracker, its standalone inside-out tracker unit. This would show the level of polish of the upcoming Apple headset.

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The Ghost Howls

OCTOBER 26, 2020

A new FCC listing appears for an HTC Vive headset. And in fact, a new request to FCC for a new device has arrived from HTC. FCC certifications are requested before releasing an electronic device in the US (to certify that it is safe to be used), so this is a clear sign that HTC is going to release a new headset soon.

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The Ghost Howls

SEPTEMBER 3, 2023

Plus there is this sense of perceived “stasis” of the technology. As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting.

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XR Today - Mixed Reality tag

APRIL 15, 2024

The OpenXR API is a core piece behind many XR headsets from vendors such as Acer, ByteDance, Canon, HTC, Magic Leap, Meta, Microsoft, Sony, XREAL, Qualcomm, Valve, and Varjo. Moreover, RT3D development services like Autodesk VRED, Blender, Godot, NVIDIA’s Omniverse, StereoKit, Unreal Engine, and Unity support OpenXR integration.

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XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. The firm’s first XR headset is due soon, and with it comes a spatial computing ambition that draws similarities and differences to Lenovo, Microsoft, Meta, HTC VIVE, and other XR headset vendors. Just days after the Sapetop announcement, Apple revealed its Vision Pro product.

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The Ghost Howls

NOVEMBER 21, 2023

The past week has been a pretty interesting one for the tech world: between Microsoft Ignite, Unity Unite, and the OpenAI drama, there has been a lot to follow. Unity 6 takes back the original way of specifying engine versions and abandons the confusing one that bound a new Unity version to the year it was released.

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The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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XR Today - Mixed Reality tag

OCTOBER 7, 2022

The companies investing in spatial audio today are using the technology to enhance the quality of their virtual reality landscapes, and develop new experiences in the metaverse. For companies looking to implement spatial audio into their existing investments, Rebuff reality could offer an excellent alternative to investing in new technology.

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XR Today - Virtual Reality

JANUARY 1, 2024

Here are some of the VR vendors making waves in the industry as of 2024: RealWear Meta Apple Goertek Pimax Pico HP HTC Vive Samsung Varjo Lenovo Valve Index Vrgineers RealWear Exploring various aspects of the immersive technology landscape, RealWear produces sensors, apps, and hardware for the XR space.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Microsoft’s technology could easily be the basis behind a number of mixed-reality and unique event experiences in the entertainment world going forward. As one of the better-known companies in the virtual reality space, HTC VIVE has already proven to be a valuable partner for countless companies transitioning into the XR space.

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ARPost

FEBRUARY 6, 2023

Recent technological advancements have pushed the envelope of what modern technologies are capable of. Furthermore, these innovations have greatly changed the way users interact with such technologies. Unfortunately, such beliefs stem from a misunderstanding of the technology and how it works.

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AllThingsVR

JUNE 6, 2017

Roundup of VR & AR Announcements from WWDC 1) Apple announces VR Ready Computers Thanks to Apple updating Metal, their graphics API, to Metal 2, in their new macOS called macOS High Sierra, VR is coming to Mac. 4) Apple announces ARKit Apple announced its augmented reality platform, ARKit for iPhone and iPad.

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The Ghost Howls

JULY 4, 2022

Of course for some ad-based tech companies, the current economic situation is not the only problem, but there is another big one which is Apple and its new privacy features embedded into iOS. The same luck has not happened to employees at Niantic at Unity. This is of course the base technology needed for foveated rendering.

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AR Insider

AUGUST 9, 2021

In an unhinged rant worthy of Rudy Guiliani, Cramer explained the metaverse is made by Unity, before correcting himself and crediting Nvidia instead. Brain Technologies Announces $50 Million in Funding, Reimagines Computer Interfaces with “Natural” AI. It’s very similar to what Apple has been doing for smartphone,” CEO Chi Xu said. “We

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XR Today - Mixed Reality tag

MARCH 25, 2024

Notably, via its XR segment, the firm highlighted how spatial data cloud streaming will allow various industrial sectors, such as automated warehouse management, to grow and optimize operations thanks to emerging workplace technology. Seidl added: We have supported Unity and Unreal for a while.

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XR Today - Mixed Reality tag

MAY 2, 2024

In contrast, Apple is establishing a walled garden ecosystem to support its spatial computing vision, which opposes Meta’s new open approach. It appears that Meta is trying to compete with Apple’s approach to its hardware ecosystem. You could drive the Apple displays from Quest silicon.

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XR Today - Mixed Reality tag

APRIL 23, 2024

Meta’s open approach comes as Apple establishes a walled garden ecosystem to support its spatial computing vision. The intention appears straightforward, directly aiming at Apple’s approach to its hardware ecosystem. However, Apple is a notable exclusion; it’s not surprising.

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The Ghost Howls

MARCH 13, 2023

First of all, it seems that the headset is not a new product, but that Apple has been working on it for 7 years. It seems anyway that for the first time ever at Apple, Cook has this time now given priority to the operations team. There are some interesting pieces of information about the glasses inside the article.

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The Ghost Howls

AUGUST 24, 2020

A comment from HTC , just saying that it was up to compete with Oculus has had on Twitter something like 12K likes , and I think that HTC’s social media manager had never seen that number in his whole life. What other devices are so cheap, have the best games, a continuous stream of updates? The same on Twitter. Other relevant news.

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XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. We know it will only improve in sophistication, technology and design.

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ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT as of 2/3/20 Apple Inc. AAPL) As we previously detailed in depth, Apple has been discreetly working on a number of AR/VR products for several years now and is planning to release its own AR smart glass and AR/VR hybrid headset. billion by 2024, a five-year CAGR increase of 54%.

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XR Today - Mixed Reality tag

AUGUST 8, 2022

As an evolving technology giant, the company is also placing increased focus and attention on the Metaverse, similar to the team at Meta. Responsible for some of the most impressive MR and VR headsets on the market, HTC VIVE could be a phenomenal partner for any company in the gaming landscape.

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The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). For example, we invited senior executives from HUAWEI, JBD, HTC, Alibaba, iQIYI, Qualcomm, Microsoft, and so on.

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The Ghost Howls

JANUARY 2, 2019

We all love to make speculations on the technology and I am no exception. Not because I am a genius, but because the technology is still evolving very slowly and so it is very predictable. Feature comparison between ARCore, ARKit and the Unity Handheld AR SDK (Image by Unity). is at the forefront of this technology.

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The Ghost Howls

AUGUST 15, 2021

I’m talking about my colleagues at New Technology Walkers and MID Studio, my Patreons , the people in the XR communities that are always willing to help… and most probably you that are reading this post. I made this meme in Word in 5 minutes, and it started spreading like fire. Internet is beautiful.

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XR Today - Augmented Reality tag

APRIL 14, 2023

The augmented reality (AR) gaming market has seen new contenders rise as technological platforms offer new possibilities for the sector. One such entrant, Mirrorscape, has leveraged Qualcomm Technologies’ AR2 smart glasses system to develop its ARcana gaming platform.

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The Ghost Howls

APRIL 10, 2022

As a Unity developer, I am a bit envious of all of this. Image by Apple). Apple WWDC is back in June. Apple has announced that its annual Worldwide Developers Conference (WWDC) will be held in an online format from June 6 through 10 , free for all developers to attend. News worth a mention.

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The Ghost Howls

SEPTEMBER 27, 2021

We don’t know who originated the leak… but honestly, considering the perfect timing to generate hype for Facebook Connect, and the fact that it just shows a bit without showing too much… well, I have some suspects… (Do you remember the “leak” about Quest 2 some days before Facebook Connect 1 and timely before Apple Event?

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XR Today - Mixed Reality tag

JUNE 8, 2023

” He added that further use cases like workflow instruction and remote assistance were driving mass adoption of immersive technologies across enterprises. Along with NVIDIA, Unity and Epic Games, the world’s largest gaming engines, have also joined efforts to build the industrial metaverse.

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Hypergrid Business

FEBRUARY 28, 2020

Although Unity 3D is undoubtedly the most common and trained standards for developing and deploying augmented and virtual reality application for both beginner or expert developer, it is cannot be employed for developing content for some headsets. You also give 5% of net revenues per quarter although its free to use.

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The Ghost Howls

MARCH 21, 2021

The article ends with Facebook claiming that it cares about privacy, and wants to discuss the topics of privacy, security, and safety of this technology with all the community. More info (Volu official website) More info (The technology behind Volu). Vive Facial Tracker works also with non-HTC headsets. As long as it works….

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The Ghost Howls

NOVEMBER 9, 2023

More info Some news about Apple Vision Pro The news and rumors about Vision Pro never end. In these two weeks, we got to discover that Apple is planning to organize demo sessions of Vision Pro inside the Apple Store venues and that in the beginning, the only way to buy a Vision Pro will be going to an Apple Store.

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ARVR

JULY 15, 2020

For example, Chinese technology company Easpeed developed “no-touch” hologram buttons for elevators, to avoid having to touch surfaces and lowering the risk of spreading COVID-19. Apple seems to be cornering the popular entertainment industry, with the acquisition of NextVR, as industry rivals such as Magic Leap focus on enterprise solutions.

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The Ghost Howls

MARCH 8, 2021

They could build together something that could seriously compete with Facebook and Apple: let’s keep an eye on them. Image by HTC). HTC is teasing the launch of a new hardware. With a tweet, HTC has just teased the upcoming launch of a new device. All of this running thanks to the power of the Azure cloud.

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UploadVR Between Realities podcast

AUGUST 9, 2017

They aim to bring the awards back in 2018, skipping the 2017 season “in order to assess the changing landscape of immersive technology and entertainment,” according to a prepared statement. Apple’s eye-catching ARKit is on the verge of release alongside a series of Microsoft-backed VR headsets.

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UploadVR Between Realities podcast

JULY 31, 2017

At SIGGRAPH this week the Boston-based startup is showing its modified HTC Vive which include EEG ( Electroencephalography ) sensors along the interior of the headstrap. This is combined with eye-tracking technology from German firm SMI, which may have just been acquired by Apple.

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