The Ghost Howls

MARCH 8, 2021

Microsoft announces Mesh, an XR collaboration platform. Alex Kipman promised us a Microsoft Ignite conference with an amazing level of immersion , and he kept his word. But since Microsoft owns one of those studios (and using it costs around $100K/day if I remember well!), You are all fantastic! Here you are my flower for you!

Microsoft 494

Microsoft Hardware HTC Conference 494

The Ghost Howls

JULY 14, 2019

Apple has killed its AR glasses project… maybe. A piece of unexpected news has shaken the XR communities this week: according to a report on Digitimes Taiwan, Apple has abandoned its AR/VR glasses project and all the members of the team have been re-allocated in other teams. AR is still alive, Apple will still release its AR glasses.

Apple 166

Apple AR Oculus Augmented Reality 166

XR Today - Mixed Reality tag

JUNE 6, 2023

Tim Cook, Apple’s Chief Executive , debuted the Vision Pro on Monday evening to the heightened anticipation of tech fans worldwide. Price (Pain) Points Notwithstanding the $3,499 price point, one must assess what makes Apple’s Vision Pro accessible, and to whom. Apple’s stock prices reflected this following the event.

Apple 69

Apple Microsoft HTC Magic Leap 69

XR Today - Mixed Reality tag

JANUARY 24, 2024

The Apple Vision Pro is just around the corner; next week, the major computing firm is set to debut the product for US customers following years of leaks and teasers. Moreover, Apple is keen to educate new audiences on XR and its related technologies. Can Apple’s Spatial Computing Vision Reach Enterprise Clients?

Apple 93

Apple Education Immersion Retail 93

XR Today - Mixed Reality tag

AUGUST 8, 2022

XR has rapidly emerged as one of the most powerful new trends in the gaming landscape. Microsoft already stands as one of the biggest gaming companies in the world, thanks to the development of the Xbox ecosystem. The constantly-evolving ARKit adapts to suit the latest trends and innovations in the XR world.

Gaming 83

Gaming Unity Augmented Reality Microsoft 83

The Ghost Howls

OCTOBER 4, 2021

Image by HTC Vive). HTC is probably going to announce Vive Flow. With a surprise move, HTC Vive has started teasing the launch of a new product. The company has set up a virtual event on the platform ENGAGE (of which HTC is an investor) for October, 14th 2021 at 8 am PDT. Send me hugs while I’m still human! More info.

HTC 285

HTC AR Oculus Gaming 285

The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). For example, we invited senior executives from HUAWEI, JBD, HTC, Alibaba, iQIYI, Qualcomm, Microsoft, and so on. Why and how has it started?

China 304

China Industry Government AR 304

AR Insider

JANUARY 27, 2021

I n 2006, I attended a launch event in San Francisco for Microsoft Virtual Earth 3D. But that’s a non-starter for anyone outside of the few million people that own VR hardware (much less the compatible HTC and Oculus hardware). The product’s main feature was 3D graphical renderings of U.S. cities, starting with San Francisco.

Immersion 249

Immersion San Francisco Construction Google 249

ARPost

FEBRUARY 6, 2023

Given that our technological advancements, consumer behavior, and tech trends continue to evolve at breakneck speed, being aware of metaverse and XR predictions can help you better prepare for the future. We’re already seeing key metaverse players coming together in the collaboration between Meta and Microsoft.

Virtual Reality 400

Virtual Reality Unreal Technology Tools 400

VRScout

SEPTEMBER 8, 2018

That trend has been keenly anticipated by the VR/AR Global Summit. I think this is a good thing, as the gigantic pockets of Apple, Google, Magic Leap, Huawei and such like will help fund the creative endeavours of a whole new content ecosystem.”. Now, the hardware cycle is drawing to a close.

AR 273

AR Magic Leap Conference North America 273

TechCrunch VR

NOVEMBER 7, 2021

As an investor in VR and AR since 2016, I find it cautiously encouraging to hear all the talk of “metaverse” on trending business channels today. Could this really be the time for VR? Facebook’s billion-dollar acquisition of Oculus in 2014 more than showed Zuck’s hand, though it would be another seven years until the pivot actually happened.

Hardware 104

Hardware Strategy Microsoft Google 104

The Ghost Howls

DECEMBER 21, 2020

While all are waiting for the amazing AR glasses that Facebook and Apple will release in the upcoming years, many other big companies and startups are trying to enter the same market, trying to earn some early market shares. Virtual humans powered by AI are one of the big trends of the moment. Microsoft Flight Simulator comes to VR.

AR 211

AR HTC Simulation Trends 211

The Ghost Howls

MARCH 2, 2020

The only company not much affected by it is HTC, that manufacturers its headsets in Taiwan and not in Mainland China. HTC Vive releases Cosmos Elite, two models of Vive Pro Eye and creates some confusion. Is this really what Apple wants? (Thanks Robert Scoble for this news!). base stations and a 20m fiber cable.

Hand tracking 230

Hand tracking AR Oculus HTC 230

ARVR

FEBRUARY 24, 2021

Here are just some of the tech stocks many are looking at right now (in no particular order): Microsoft Corporation (MSFT) For the people who brought you the Hololens 2, probably the most sophisticated pair of mixed reality smart glasses out there to date. One-year price performance for MSFT as of 2/3/20 Apple Inc.

Virtual Reality 130

Virtual Reality AR Augmented Reality Google 130

The Ghost Howls

MARCH 21, 2021

Image by Microsoft). After the news went viral, Microsoft has clarified that it was just “a translation bug” and that Xbox is not adding VR support at the moment. Vive Facial Tracker works also with non-HTC headsets. More info (Official Nreal website with purchase link) More info (Post on Vodafone DE blog). News worth a mention.

Sony 410

Sony Controllers AR Haptic 410

The Ghost Howls

NOVEMBER 21, 2023

The past week has been a pretty interesting one for the tech world: between Microsoft Ignite, Unity Unite, and the OpenAI drama, there has been a lot to follow. I’ll try to summarize all of that, especially for what concerns the announcements related to our XR space.

Unity 338

Unity Microsoft Machine Learning Apple 338

The Ghost Howls

MAY 17, 2021

Image by HTC Vive). HTC launches Vive Focus 3 and Vive Pro 2. In the end, the rumors were correct and HTC launched two headsets at VIVECON: the Vive Pro 2 and the Vive Focus 3 Business Edition. But this device got also some criticism: first of all , HTC has not released new controllers and still sells it with the old Wands.

Eye Tracking 344

Eye Tracking HTC China Amazon 344

The Ghost Howls

JANUARY 22, 2021

And this year, we’ll see further growth of this trend, which has still a big untapped potential: many new items to try-before-you-buy, new features available for filters, new popular ecosystems (like WeChat) that are going to adopt it properly. What will see a decreasing trend is everything that is about people going outside.

Augmented Reality 474

Augmented Reality Magic Leap AR Apple 474

XR Today - Augmented Reality tag

APRIL 4, 2024

This could enable Meta to generate a valuable income source and services for its XR hardware ecosystem, competing with Apple’s Vision Pro offerings. At the same time, XR’s enthusiasts were well aware of other players in the headset space, like Microsoft, Varjo, HTC VIVE, and others.

Data 80

Data Immersion AR Technology 80

The Ghost Howls

JANUARY 10, 2022

A Horizon game is coming for this new headset, and some rumors talk also about Half-Life: Alyx potentially be available in the future; HTC has announced the Vive Wrist Tracker, a 6 DOF tracker for the Vive Focus 3. New rumors on Apple and Meta devices. I’ve already started seeing this trend for the M-word. Other relevant news.

Apple 302

Apple Simulation Las Vegas Haptic 302

The Ghost Howls

JANUARY 20, 2021

But hey, let me play this game anyway, so here you are my predictions for virtual reality in 2021 based on the trends and the anticipations that we had at the end of 2020! I expect all these trends to continue in 2021, for a year that will see the growth of the technology on all its sides (software and hardware).

Virtual Reality 517

Virtual Reality Trends China HTC 517

The Ghost Howls

JANUARY 11, 2022

HTC Vive Wrist Tracker. HTC Vive Wrist Tracker (Image by HTC). HTC has made an announcement at this CES and it has been a pretty cool one. To showcase its functionality, HTC showed some videos of the tracker in use to improve the performances of hands tracking and also with the tracker installed on external props.

AR 542

AR Haptic Las Vegas HTC 542

The Ghost Howls

SEPTEMBER 22, 2019

We may know the field of view of Apple AR headset. Of course, since he has not an Apple HMD, the only thing he could obtain was the screen splitting in two on his phone, showing that view that we XR developers know very well. It is now sure that Apple is going to release an AR headset , the questions are just when and what.

AR 259

AR Apple Oculus Augmented Reality 259

XR Today - Mixed Reality tag

MAY 24, 2023

I wanted to step away from the typical Reuters-styled banter to speak my mind on the ongoing trend that some media outlets have spearheaded. Instead, he has concentrated his journalistic efforts on a stereotypical dystopia of avatars and social media white elephants from a caricatured Meta, Microsoft AltSpaceVR, and Decentraland.

Industry 139

Industry Technology Microsoft Tools 139

XR Today - Augmented Reality tag

JANUARY 5, 2024

As the Meta Quest 3, Apple Vision Pro, HTC VIVE XR Elite, Pico 4 Enterprise, Lenovo VRX, and, most recently, the Varjo XR-4 walk the extended reality (XR) runway, a gradual but measurable uptick in renewed consumer interest in all things immersive builds momentum. This progressed XR from XR 1.0,

Training 93

Training Immersion AR Industry 93

XR Today - Mixed Reality tag

AUGUST 3, 2023

Moreover, Apple recently made a huge splash in the XR market with the Vision Pro, an XR device which leverages eye and hand tracking for its spatial computing input system. The device does not use controllers at all, instead, Apple believes that with the XR revolution comes increased usability and accessibility via hand/eye-based inputs.

Hand tracking 75

Hand tracking Eye Tracking Technology Hardware 75

UploadVR Between Realities podcast

DECEMBER 31, 2016

I also spoke with Curran about the big trends at CES 2016. If I look at the big trends that are happening in the industry right now, you have some new technologies that are coming on to the scene that I think have the potential to start a wave that lasts the next couple of years. VB: What’s the first major trend you expect?

Trends 135

Trends Las Vegas Hardware Automotive 135

The Ghost Howls

MARCH 7, 2022

Last month, we got to know that (according to a rumor) Samsung is working together with Microsoft on new AR glasses, most probably powered by a Qualcomm chipset. He stated that “(Metaverse-related devices) are now the talk of the town, so we have buckled down to a task to cope with the trend. It is not clear what this device would be.

Samsung 302

Samsung Machine Learning Sony Virtual Reality 302

XR Today - Mixed Reality tag

MAY 10, 2023

On the enterprise side, many AR headsets, from firms like RealWear and Microsoft, for on-site usage provide eye and hand-tracking features to optimize workplace operations and communications. Doug Eggert: We expect the trend of integrating tracking technology into XR devices will accelerate over the course of this year and beyond.

Hand tracking 89

Hand tracking Technology Eye Tracking Hardware 89

ARVR

JANUARY 6, 2023

It had started gaining interest in the metaverse trend ever since. Users can use HMD devices such as Google Cardboard, Oculus Quest, Rift or HTC Vive to experience an imaginary environment. Microsoft Hololens is a key player in the MR market. In this article, we will discuss on augmented reality.

Augmented Reality 246

Augmented Reality AR Machine Learning Data 246

Tech Trends VR

SEPTEMBER 26, 2019

As researchers continue to push the boundaries of what is possible and companies like Microsoft prototype new haptic devices, we can probably look forward to a near-future where the virtual world will not only look realistic, but also feel real to all our senses. Brain-Computer Interfaces. Lighter, Faster, Cheaper.

Trends 257

Trends Immersion Augmented Reality Haptic 257

The Ghost Howls

SEPTEMBER 24, 2019

Part of all of this is merit of Jeri (Image by HTC). Compare that to the HTC Vive that has like 40 giant infrared lights that strobe constantly to synchronize everything and spinning lasers with infrared light… and then the Kinect that has this huge laser illumination system, so those systems work totally different than ours.

AR 325

AR Augmented Reality Magic Leap Gaming 325

Tech Trends VR

SEPTEMBER 26, 2019

As researchers continue to push the boundaries of what is possible and companies like Microsoft prototype new haptic devices, we can probably look forward to a near-future where the virtual world will not only look realistic, but also feel real to all our senses. Brain-Computer Interfaces. Lighter, Faster, Cheaper.

Trends 120

Trends Immersion Augmented Reality Haptic 120

XR for Business Podcast

AUGUST 19, 2019

If you need well-researched info on the trends and changing tides of emerging tech to feel confident dipping your toes into the XR sea, SuperData’s Carter Rogers has you covered. Alan: You think it’s following a similar trend to mobile cell phones? Enterprise will account for the majority of those through at least 2022.

Training 78

Training AR Data Augmented Reality 78

XR for Business Podcast

AUGUST 19, 2019

If you need well-researched info on the trends and changing tides of emerging tech to feel confident dipping your toes into the XR sea, SuperData’s Carter Rogers has you covered. Alan: You think it’s following a similar trend to mobile cell phones? Enterprise will account for the majority of those through at least 2022.

Training 78

Training AR Data Augmented Reality 78

XR for Business Podcast

AUGUST 19, 2019

If you need well-researched info on the trends and changing tides of emerging tech to feel confident dipping your toes into the XR sea, SuperData's Carter Rogers has you covered. Alan: You think it's following a similar trend to mobile cell phones? Outside of that, we've worked with companies like PayPal, Microsoft, Accenture.

Training 60

Training AR Data Augmented Reality 60

UploadVR Between Realities podcast

JANUARY 9, 2017

2016 provided hints of where Facebook, HTC, Sony, Google, and more will take their headsets in the near future, but where does the industry’s best and brightest think we’ll end up this time next year? 1) I believe the virtual reality market will continue to have steady sales reaching over 2 million HMD’s between Sony, HTC and Oculus.

Industry 100

Industry AR Virtual Reality Hardware 100