XR Today - Mixed Reality tag

APRIL 8, 2024

The extended reality landscape is evolving, bringing with it new mixed reality headset trends that impact consumers and business leaders alike. Innovators like Apple, Meta, Microsoft, and Varjo have revolutionized the space, showing how flexible, versatile, and powerful mixed reality can be.

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The Ghost Howls

JANUARY 23, 2023

Top news of the week (Image by Microsoft) Microsoft lays off 10,000 employees and shuts down its mixed reality projects This is seriously a bad period for the tech industry in general, and of course also for mixed reality. For sure, not having Microsoft backing it will slow down a lot of its development.

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ARPost

JUNE 5, 2023

And Apple ruled a lot of those talks. Bracing for Impact From Apple A big shift is expected this week as Apple is expected to announce its entrance into the XR market. Whether an Apple entrance is real this time or not, AWE is bracing itself. And diversity in the industry is what sets Apple apart. “If

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XR Today - Mixed Reality tag

FEBRUARY 9, 2024

Companies like Meta and Microsoft are reviewing previous months, discussing revenue and roadmaps, and forecasting what’s to come. Equally, the dust will soon settle following the debut of the Apple Vision Pro, which is currently filling social media feeds. Apple Vision Pro Debuts Beta 1.1 Although the division had lost $4.65

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XR Today - Mixed Reality tag

APRIL 3, 2024

Apple Vision Pro’s latest update optimises the device’s persona remote immersive communication feature, further boosting the device’s potential of bringing immersive conferencing features to the productivity-focused device. Apple first noted the Avatar system would upgrade during its Vision Pro 1.1 In version 1.1,

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Road to VR

JUNE 22, 2023

At least from the outside, it appears Microsoft isn’t actively competing for a seat at the XR table, which is fairly odd coming from a company that pioneered enterprise AR while simultaneously wrangling some of its top OEM partners to make a fleet of PC VR headsets for consumers in 2017. If Microsoft goes in half-cocked, maybe.

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XR Today - Augmented Reality tag

FEBRUARY 5, 2024

Interest in AR smart glasses trends is increasing again in 2024. Right now, countless vendors, including companies like Microsoft, Meta, and Apple , are all driving new interest in AR specs. As the landscape evolves, certain trends have begun to emerge, highlighting the potential direction of the smart specs industry.

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AR Insider

JUNE 10, 2021

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. continuing here with Microsoft. Among tech giants investing in AR, Microsoft continues to show strong signs as a leading platform for enterprise productivity. What’s Microsoft’s XR Play? ” But it’s not alone.

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AR Insider

FEBRUARY 27, 2020

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. After examining Amazon last week, it’s time to zero in on Microsoft. In addition to standard audio fare like music and phone calls, they’ll integrate natively with Microsoft products like Office.

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ARVR

OCTOBER 7, 2020

In this article I’ll describe the 6 most important AR trends to watch in 2020. Big names such as Apple, Microsoft, Facebook and Google are rapidly developing the technology, making it accessible to many industries. Trend 1: Mobile AR Since 2017, mobile AR has grown immensely. Apple and Google played big roles in this.

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XR Today - Mixed Reality tag

MARCH 18, 2024

Today, at NVIDIA GTC 2024, company CEO Jensen Huang announced that the firm’s enterprise-ready digital twin and immersive content creation hub Omniverse is debuting on Apple’s Vision Pro. More on Apple Vision Pro Apple released its first public update on its debut XR device, which hit the market earlier this year.

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The Ghost Howls

JULY 18, 2022

In my opinion, Magic Leap 2 is a superior device to HoloLens 2 (see my hands-on here ), so I think that with these prices, it can have good success in the enterprise market, starting to gain shares with regard to Microsoft. Apple to launch a second “more affordable” headset in 2025. Other relevant news. Image from the web).

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XR Today - Virtual Reality

OCTOBER 10, 2022

Apple, Sony, Microsoft, and countless other vendors in the technology space are now investing heavily on the concept of “spatial audio”. Certain trends in the XR environment are contributing to the rising adoption of spatial audio technology today. Here are just some of the most significant trends to consider.

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ARVR

DECEMBER 21, 2020

Let’s take a look at the top 17 stats, trends, and facts for 2021 regarding augmented reality and its use. Statistics provided by the “Augmented and Mixed Reality Market by Technology, Infrastructure, Devices, Solutions, Apps and Services in Industry Verticals 2020–2025” report from ResearchAndMarkets.com Trending AR VR Articles: 1.

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XR Today - Mixed Reality tag

FEBRUARY 5, 2024

It’s been less than a week since Apple released its long-awaited spatial computing headset, and the Apple Vision Pro meme explosion has already begun. Some users have even managed to become warning stories about exactly how not to use your Apple Vision Pro. The internet has gone crazy for the Vision Pro. Don’t try this at home!

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AR Insider

APRIL 22, 2020

The story is similar for Amazon , Microsoft and Bose … but the biggest impact could come from Apple. In the near term, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration. Back to AR, Apple’s wearables category is where AR glasses will live. Head Start.

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Digital Trends

NOVEMBER 5, 2020

Apple's MacBook Pro and Microsoft's Surface Pro 7 are two of the best laptops you can buy. But which one is right for you? We compare the two so you can decide.

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ARVR

JUNE 14, 2021

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. continuing here with Microsoft. Trending AR VR Articles: 1. That not only includes its best-of-breed hardware in the Hololens 2, but an expanding suite of software (it is Microsoft after all) for enterprise AR. But it’s not alone.

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AR Insider

JUNE 23, 2020

The story is similar for Amazon , Microsoft and Bose (kind of), but the biggest impact could come from Apple. In the near term, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration. Back to AR, Apple’s wearables category is where AR glasses will live. Head Start.

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Tech Trends VR

JUNE 25, 2018

Since the HoloLens was first released almost three years ago, Microsoft has steadily been building partnerships and demonstrating an array of industry use cases across manufacturing, engineering, healthcare, education and many others. The new HoloLens subscription service could prove a catalyst for SMEs to embrace immersive technology.

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AR Insider

JANUARY 25, 2021

How many XR headsets is Apple working on, and when can we get our hands one them? We are waiting and hoping and praying a white knight swoops in to rescue Poly like Microsoft rescued AltspaceVR in the VR winter of 2018. Apple headset to be a pricey, niche VR precursor to eventual AR headset. W elcome back to Spatial Beats.

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XR Today - Virtual Reality

NOVEMBER 29, 2023

Apple, Meta, Microsoft, and many others started to reestablish the Metaverse and XR as serious business tools following a lacklustre adoption rate from consumer markets. A significant component of this new momentum is an industry trend bringing renewed attention to the human aspect of Spatial Computing.

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The Ghost Howls

JANUARY 29, 2024

This is going to be the week of the Apple Vision Pro, with the first people who preordered it finally receiving the device at home! Apple released a new trailer for the headset. Finally, we will have some real impressions on the device not coming from scripted demos. There is even an app to send faxes!

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Digital Trends

OCTOBER 1, 2020

Microsoft just launched the 12.5 inch Surface Laptop Go, and it now competes with Apple's MacBook Air. We compare the design, specs, and portability.

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XR Today - Big XR News tag

JANUARY 27, 2023

Following last week’s theme of layoffs across the tech sector, this week continues the unemployment trend as influential groups reassess the space and US Courts aim at Google. Recently, Microsoft entered an extended partnership with OpenAI, the firm behind ChatGPT, to expand the tech solution to business clients.

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Digital Trends

OCTOBER 15, 2021

A recent job posting suggests that Microsoft could be developing its own M1 competitor for next-gen Surface devices, but it's too soon to say for sure.

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The Ghost Howls

OCTOBER 11, 2022

Microsoft 365 is coming to Quest Pro! It has also partnered with Microsoft and Accenture to facilitate the integration of XR solutions inside companies. This trend was in my opinion one of the most relevant news from Connect. At a certain point, Zuck totally surprised me by announcing a strategic partnership with Microsoft.

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Digital Trends

NOVEMBER 16, 2020

Apple updated its MacBook Air, bringing improved specs to a stunningly thin design, but does it have what it takes to compete with Microsoft's Surface Pro 6?

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Digital Trends

NOVEMBER 11, 2020

Pinning the greatest from Apple against the greatest from Microsoft.

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XR Today - Mixed Reality tag

SEPTEMBER 22, 2023

XR Today recently marked this period with an XR Trends series, which brought together some of the best minds in the industry to share AR/VR/MR insights. During the XR Trends conversation, Dr Chris Parkinson also stated that XR devices would “get smaller, lighter, [and] faster.

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AR Insider

MAY 4, 2021

Picking up where we left off last week, Apple is leading the way with wearables, which is partly to set the stage for its rumored AR glasses. They’re driven to future-proof their core businesses; or – like Apple – to diversify revenue in the face of maturing cash cows. That includes Google, Microsoft, Amazon, Snap and others.

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ARPost

NOVEMBER 11, 2022

Remote work was already trending upward before the pandemic. Sixty-one percent of respondents trust Microsoft, 58% trust Google, 57% trust Apple, and 36% trust Meta. That said, Google and Apple are doing very little when it comes to (publicly) developing (the user side of) the metaverse for work.

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Digital Trends

SEPTEMBER 10, 2020

Get the Blink XT2 security camera, Apple Watch Series 3, AirPods Pro, iPad Mini, Microsoft Surface Pro 7, 70-inch LG UN7070 4K TV, Dell XPS 13, and Samsung Galaxy S20 on sale.

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Digital Trends

JUNE 24, 2021

In a recent video interview, Microsoft CEO Satya Nadella listed iMessage as one example of Apple features that his company would invite onto Windows.

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XR Today - Augmented Reality tag

MARCH 11, 2024

For enterprise, the Vision Pro presents a curious concept as, unlike predecessors like Meta, Apple focused on productivity as its core use case, leading to various enterprise-ready applications landing on the product ready for launch. Due to Apple’s preparation of developers last year, many applications are now debuting on the service.

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XR Today - Mixed Reality tag

SEPTEMBER 29, 2023

At the same time, major workplace application developers Microsoft debuted its follow-up to Altspace VR and Immersed debuted an MR headset which could rival the biggest names on the market. The new XR collaboration platform replaces Microsoft’s predecessor, AltspaceVR, and will debut in October as a public preview.

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The Ghost Howls

NOVEMBER 19, 2023

In the middle of this, of course, the Apple Vision Pro was also an iPhone moment, without forgetting Half-Life: Alyx in the mix. So the metaverse is dead, but Spatial Computing is the new trend. We had 749 iPhone moments of XR , more than the actual iPhone devices launched, and the result is that VR is still a kinda niche technology.

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