XR Today - Augmented Reality tag

JULY 4, 2023

Moreover, of those StreetBees questioned, 40 percent do not intend to purchase Apple’s device. A key factor in potential success for Xreal and other competitors like Meta and HTC VIVE, as a cheaper device may sway audiences into immersive technology now that Apple has re-entered XR into the mainstream.

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The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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XR Today - Augmented Reality tag

SEPTEMBER 11, 2023

Reports have revealed that Apple could potentially ramp up work on a pair of augmented reality (AR) smart glasses that could support the release of the company’s Vision Pro headset. With the proposed smart glasses, Apple fans may tether the devices to their iPhones similarly to others like its Watch and AirPods wearables.

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ARPost

SEPTEMBER 1, 2021

One of the reasons that HTC VIVE is an ARPost perennial favorite headset manufacturer is because the company doesn’t turn out a headset every day. Sony makes some of the coolest VR accessories of any company out there. The second is the audio kits and facial trackers making social VR even better. The Future Comes in Pieces.

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The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). I’m Chen, General Manager and Chief Editor of VRTUOLUO , also a senior media expert who has dug and studied deeply the XR industry since 2014.

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XR Today - Mixed Reality tag

APRIL 15, 2024

The OpenXR API is a core piece behind many XR headsets from vendors such as Acer, ByteDance, Canon, HTC, Magic Leap, Meta, Microsoft, Sony, XREAL, Qualcomm, Valve, and Varjo. will have on the XR industry at large. The OpenXR Working Group leverage industry-wide feedback to improve its API service. Fresh OpenXR 1.1

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XR Today - Mixed Reality tag

APRIL 23, 2024

Meta’s open approach comes as Apple establishes a walled garden ecosystem to support its spatial computing vision. The intention appears straightforward, directly aiming at Apple’s approach to its hardware ecosystem. The industry is taking note of this significant cross-hardware update.

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XR Today - Mixed Reality tag

MAY 2, 2024

In contrast, Apple is establishing a walled garden ecosystem to support its spatial computing vision, which opposes Meta’s new open approach. It appears that Meta is trying to compete with Apple’s approach to its hardware ecosystem. You could drive the Apple displays from Quest silicon.

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XR Today - Mixed Reality tag

JUNE 30, 2023

As the ever-growing technology space finds its footing in enterprise and for consumers, industry leaders are ensuring that the market stands upon a strong foundation of industry-wide collaboration and rich design tools. ” Apple Launches Vision Pro SDK, but What Do Audiences Think?

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VRScout

JANUARY 2, 2022

The standalone VR headset, developed by Meta (formerly Facebook), was one of, if not the hottest item of the holiday season, with the Oculus companion app becoming the #1 download on the Apple App Store. That said, the Meta Quest 2 isn’t the only VR headset worth checking out in 2022. The hardware itself is nothing short of amazing.

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Road to VR

NOVEMBER 2, 2017

Among its count of members, the OpenXR working group consisted of nearly every major player in the industry except Microsoft until now. There are however too reluctant holdouts left; Apple and Magic Leap, but it remains to be seen what either are bringing to the table. image courtesy Khronos Group.

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UploadVR Between Realities podcast

JUNE 7, 2017

Apple’s WWDC 2017 keynote made that abundantly clear with their announcement of support for external Metal graphics, HTC Vive, SteamVR and Metal VR. The VR market is only starting and now that all the biggest players in the tech space are engaged including Apple we can consider it a complete market. market share.

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Upload VR

AUGUST 18, 2023

In the wake of Apple Vision Pro's announcement earlier this year, ByteDance-owned Pico appears to be switching its focus from controllers to hand tracking. Apple, instead, opts for a fresh start with an interface based on a breakthrough combination of eye and hand tracking.

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The Ghost Howls

JULY 4, 2022

Of course for some ad-based tech companies, the current economic situation is not the only problem, but there is another big one which is Apple and its new privacy features embedded into iOS. Then, PSVR Without Parole has reported that Sony has learned from the errors of the PSVR 1, and so it has made the cable of the PSVR 2 detachable.

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UploadVR Between Realities podcast

NOVEMBER 4, 2016

The VR and AR markets are full of companies of various sizes with many roles in the VR industry, when you consider how many verticals there are it can get confusing. Sony – NYSE: SNE – VR Console, VR Games & VR Headset. HTC – TPE: 2498 – Headset, Content Delivery Platform (non-gaming). Unconfirmed.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Like virtually all sectors, the art and entertainment industry has been exposed to significant pressure in recent years. Meta’s Oculus team have already partnered with leading companies like Sony Music to give fans an immersive way to explore music videos and unique content.

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XR Today - Mixed Reality tag

JUNE 28, 2022

Microsoft, Disney, Sony Interactive Entertainment, NVIDIA, TikTok owner ByteDance, Apple, HTC VIVE, Nextech AR, and many others have begun exploring potential metaverse solutions, sparking an industry-wide exploration of use cases, applications, technologies, and ecosystems.

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Upload VR

FEBRUARY 21, 2023

It was developed by Khronos, the same non-profit industry consortium managing OpenGL. OpenXR includes all the major companies in the space such as Meta, Sony, Valve, Microsoft, HTC, NVIDIA, and AMD – but notably not Apple. OpenXR is the open standard API for VR and AR development. It officially released in 2019.

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Road to VR

MARCH 19, 2017

” Lets be honest, the last few years have seen some pretty wild speculation from industry analysts whilst the excitement and hype surrounding the most recent renaissance in immersive technology has ridden high. ” 2016 saw the arrival of 3 major consumer virtual reality headsets, the Oculus Rift, HTC Vive and PlayStation VR.

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VRScout

JUNE 9, 2017

Apple finally talks about VR while taking a (very solid) swing at AR, Walmart will use virtual reality to train employees, you can grow better weed with AR + AI, and Q1 VR headset sales…. APPLE ACTUALLY TALKS ABOUT VR. APPLE TAKES A (VERY SOLID) SWING AT AUGMENTED REALITY. However… we’re still waiting for those apple AR glasses.

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XR Today - Mixed Reality tag

FEBRUARY 16, 2024

February 2024 is here, and this month marked the end of a long, long wait for Apple’s Vision Pro. Apple has already sold 200,000 devices in the first week, which is impressive. However, the optics are positive for now in terms of enterprise and consumer XR markets. This has peaked the interest. billion.

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ARPost

FEBRUARY 6, 2023

See Also: Redefining the Future of Location-Based Entertainment With HTC VIVE Focus 3 and The Park Playground “Virtual reality is often perceived as being limited to the world of gaming. Virtual reality is transforming industries and has so much to offer in terms of exposing people to new experiences they otherwise wouldn’t be able to enjoy.

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ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT as of 2/3/20 Apple Inc. AAPL) As we previously detailed in depth, Apple has been discreetly working on a number of AR/VR products for several years now and is planning to release its own AR smart glass and AR/VR hybrid headset. One-year price performance for SNAP as of 2/3/20 Sony Corp.

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Road to VR

JANUARY 26, 2017

With no mention of next generation headsets from any of the major players at CES 2017, I put the question to HTC’s China Regional President of Vive, Alvin Wang Graylin. ” SEE ALSO Apple AR/VR Product to Debut in 2017, Predicts Sony's Head of Worldwide Studios.

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Upload VR

AUGUST 18, 2023

Here's how Doug North Cook framed the situation facing developers: "I think we are currently operating in an environment that is increasingly hostile to artists, designers, and developers across a variety of industries. We see this in the games industry as a whole and in VR as a consequence.

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XR Today - Augmented Reality tag

APRIL 14, 2023

The Los Angeles-based firm boasts a team of veteran technologists from SONY, Apple, Disney, Marvel Studios, and others. The executive introduced updates on Qualcomm’s AR2 smart glasses platform, which aims to transform the AR industry with a novel, open platform for device development.

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XR Today - Mixed Reality tag

FEBRUARY 27, 2023

Additional headsets, including the Meta Quest Pro , HTC VIVE XR Elite, Pico 4 and Pico 4 Enterprise, Varjo VR-3 and XR-3, and Lenovo VRX and A3 feature this technology. The Apple-Atmos Partnership Dolby Atmos, a mainstay in audio solutions, enhances Apple’s spatial audio for listening to music and movies in 3D sound.

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TechCrunch VR

NOVEMBER 7, 2021

The most valuable companies in the world own the metal on which their software applications run: Apple and Microsoft have had their fingers in the hardware pie for years, and even Google was able to build a robust OS business with Android. Could this really be the time for VR?

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VRWorld

JANUARY 23, 2018

Although 2017 has come and gone, its impact on the augmented/virtual reality industry will undoubtedly be felt for decades to come. This came to the VR industry in a big way, when an intellectual property lawsuit saw Oculus on the hook for some $500M in damages in a February ruling. 8 – Sony dominates VR gaming.

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The Ghost Howls

MAY 17, 2021

Image by HTC Vive). HTC launches Vive Focus 3 and Vive Pro 2. In the end, the rumors were correct and HTC launched two headsets at VIVECON: the Vive Pro 2 and the Vive Focus 3 Business Edition. But this device got also some criticism: first of all , HTC has not released new controllers and still sells it with the old Wands.

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Road to VR

JANUARY 16, 2023

Crucially we may see some real competition for Meta from several different angles, which is sorely needed to keep the company (and the industry at large) on a steady course toward making VR a more valuable platform in order to increase mainstream viability. Real Competition for Meta? The Elephant in the Room.

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VRWorld

MARCH 21, 2017

As is often the case, Apple users have been forced to watch from the outside in recent months. Unless you’ve opted for mobile VR and some unsupported apps, the entire Apple ecosystem is excluded from VR. “A lot of people have Apple hardware, especially in the laptop space. Mac Users Can Still Enter New Realities.

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UploadVR Between Realities podcast

DECEMBER 15, 2016

In 2016 three major trendsetters in virtual reality – Oculus, HTC and Sony – released consumer headsets. For instance, Sony, unlike other companies in the industry, tends to use classic ways to move around games. All four aspects outlined above are related not only to the game industry but other segments, too.

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ARPost

FEBRUARY 8, 2023

As we head into the next generation of XR hardware, here are some of the big developments and releases coming out of the industry. See Also: The Future Is Now: 2023 Metaverse and XR Predictions Worth Looking Into Think how Microsoft revolutionized personal computers, or how Apple changed the mobile phone market forever.

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ARPost

MARCH 20, 2023

Or it could be the excitement about new headsets coming from Sony, Apple, Pico, and HTC that is keeping potential buyers on the sidelines. Like in any other industry, the recent decline in VR sales is disheartening, but, according to Segal, this is not uncommon in nascent industries.

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Delight XR

AUGUST 7, 2022

Apple and Samsung Smartphones. The HTC Vive, produced by HTC and developed together with video game industry giant Valve, was released on April 5th, 2016. The HTC Vive, produced by HTC and developed together with video game industry giant Valve, was released on April 5th, 2016. Oculus Rift.

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UploadVR Between Realities podcast

AUGUST 11, 2017

It released with the launch of the HTC Vive in early 2016 and Facebook’s Oculus Touch controllers for Rift late in the year. This summer, it launched on Sony’s PlayStation VR. That’s about the time Flash started its decline partially because Apple’s Steve Jobs refused to allow the technology on iPhone and iPad.

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