Road to VR

NOVEMBER 2, 2017

Khronos Group , the consortium behind the OpenXR project which aims to standardize the way applications communicate with AR and VR headsets, just added Microsoft to its ranks. Among its count of members, the OpenXR working group consisted of nearly every major player in the industry except Microsoft until now.

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The Ghost Howls

MAY 10, 2021

Image by HTC Vive). HTC new products may be the Vive Pro 2 and the Vive Focus 3. According to a leak discovered by Protocol, HTC may launch two headsets tomorrow at Vivecon: The Vive Pro 2, a premium PC VR headset, priced at €842 ($1,012) The Vive Focus 3 Business Edition, a business-oriented standalone, for €1,474 ($1,771).

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XR Today - Mixed Reality tag

JUNE 8, 2023

The global industrial extended reality (XR) market is expected to reach $60 billion by 2030, findings from ABI Research revealed this week. ABI’s Enterprise and Industrial XR Training report found that enterprises have been increasingly tapping virtual and augmented reality (VR/AR) devices over the last five years.

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XR Today - Mixed Reality tag

JANUARY 5, 2024

2024 is on, and the XR industry never sleeps. This week saw Microsoft, Google, Samsung, Qualcomm, Meta, and Sony move to optimize their product offerings and business operations. This week saw Microsoft, Google, Samsung, Qualcomm, Meta, and Sony move to optimize their product offerings and business operations.

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XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. The firm’s first XR headset is due soon, and with it comes a spatial computing ambition that draws similarities and differences to Lenovo, Microsoft, Meta, HTC VIVE, and other XR headset vendors. Just days after the Sapetop announcement, Apple revealed its Vision Pro product.

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The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.

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XR Today - Big XR News tag

FEBRUARY 3, 2023

While events such as CES 2023 highlighted some of the best immersive innovations, caution loomed across the industry following the hard holiday period of 2022. Although, despite a challenging period, the industry may face an upturn following the recent general success of the industry’s most influential players.

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XR Today - Mixed Reality tag

SEPTEMBER 29, 2023

While the event focused primarily on consumer and entertainment innovations and use cases, it revealed critical details on the future of the XR industry and the technology fueling it. The new XR collaboration platform replaces Microsoft’s predecessor, AltspaceVR, and will debut in October as a public preview.

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XR Today - Mixed Reality tag

APRIL 15, 2024

The OpenXR API is a core piece behind many XR headsets from vendors such as Acer, ByteDance, Canon, HTC, Magic Leap, Meta, Microsoft, Sony, XREAL, Qualcomm, Valve, and Varjo. will have on the XR industry at large. The OpenXR Working Group leverage industry-wide feedback to improve its API service. Fresh OpenXR 1.1

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The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). I’m Chen, General Manager and Chief Editor of VRTUOLUO , also a senior media expert who has dug and studied deeply the XR industry since 2014.

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XR Today - Augmented Reality tag

SEPTEMBER 25, 2023

The firm is debuting a device with spatial computing features similar to the Apple Vision Pro. Moreover, Immersed is debuting its Visor product at a lower price than the Vision Pro, perhaps creating a wild card in XR competition alongside significant players such as Meta, Microsoft, HTC, Lenovo, Xreal, and Varjo.

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XR Today - VR Headsets tag

MARCH 4, 2024

The Vision Pro bring Apple’s branding into the space and, with it, many eyes. Major XR Firms Push Spaital Productivity Solutions As Apple enters the immersive technology space, a shift towards XR/spatial computing productivity solutions is underway. However, HTC VIVE still believes that controllers hold value.

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XR Today - Mixed Reality tag

APRIL 23, 2024

Meta’s open approach comes as Apple establishes a walled garden ecosystem to support its spatial computing vision. The intention appears straightforward, directly aiming at Apple’s approach to its hardware ecosystem. The industry is taking note of this significant cross-hardware update.

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XR Today - Mixed Reality tag

JUNE 6, 2023

Tim Cook, Apple’s Chief Executive , debuted the Vision Pro on Monday evening to the heightened anticipation of tech fans worldwide. Price (Pain) Points Notwithstanding the $3,499 price point, one must assess what makes Apple’s Vision Pro accessible, and to whom. Apple’s stock prices reflected this following the event.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Like virtually all sectors, the art and entertainment industry has been exposed to significant pressure in recent years. Although Microsoft hasn’t shown much of an investment in the entertainment and arts sector as of yet, it has a lot of potential to offer with the HoloLens ecosystem.

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XR Today - Virtual Reality

JANUARY 1, 2024

Here are some of the VR vendors making waves in the industry as of 2024: RealWear Meta Apple Goertek Pimax Pico HP HTC Vive Samsung Varjo Lenovo Valve Index Vrgineers RealWear Exploring various aspects of the immersive technology landscape, RealWear produces sensors, apps, and hardware for the XR space.

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XR Today - Mixed Reality tag

JUNE 30, 2023

As the ever-growing technology space finds its footing in enterprise and for consumers, industry leaders are ensuring that the market stands upon a strong foundation of industry-wide collaboration and rich design tools. ” Apple Launches Vision Pro SDK, but What Do Audiences Think?

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VRScout

SEPTEMBER 8, 2018

The same is true of the VR industry. After the release of Magic Leap One earlier this month – the most anticipated launch in the sector – the industry’s best minds have shifted to content. . and LNG Studios , each showcasing programs that put hardware like HTC Vive or Microsoft HoloLens through their paces.

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XR Today - Mixed Reality tag

JANUARY 24, 2024

The Apple Vision Pro is just around the corner; next week, the major computing firm is set to debut the product for US customers following years of leaks and teasers. Moreover, Apple is keen to educate new audiences on XR and its related technologies. Can Apple’s Spatial Computing Vision Reach Enterprise Clients?

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UploadVR Between Realities podcast

NOVEMBER 4, 2016

The VR and AR markets are full of companies of various sizes with many roles in the VR industry, when you consider how many verticals there are it can get confusing. HTC – TPE: 2498 – Headset, Content Delivery Platform (non-gaming). Microsoft – NASDAQ: MSFT – VR operating system, VR platform, VR headset. Unconfirmed.

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XR Today - Mixed Reality tag

FEBRUARY 16, 2024

February 2024 is here, and this month marked the end of a long, long wait for Apple’s Vision Pro. Microsoft and Zoom have also released their respective apps into the Vision Pro this week. Apple has already sold 200,000 devices in the first week, which is impressive. billion.

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ARPost

FEBRUARY 6, 2023

See Also: Redefining the Future of Location-Based Entertainment With HTC VIVE Focus 3 and The Park Playground “Virtual reality is often perceived as being limited to the world of gaming. Virtual reality is transforming industries and has so much to offer in terms of exposing people to new experiences they otherwise wouldn’t be able to enjoy.

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The Ghost Howls

AUGUST 24, 2020

A comment from HTC , just saying that it was up to compete with Oculus has had on Twitter something like 12K likes , and I think that HTC’s social media manager had never seen that number in his whole life. The entire community is rioting , and many important people in the industry have also poured gasoline on the fire.

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XR Today - Virtual Reality

JANUARY 12, 2024

While there are undoubtedly plenty of high-cost solutions out there, such as the impending Apple Vision Pro , there are also some more affordable headsets ideal for beginners. For instance, the Meta Quest 3 comes with virtual keyboards and similar tools that are ideal for use with collaboration platforms like Microsoft Teams.

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XR Today - Mixed Reality tag

JUNE 28, 2022

Microsoft, Disney, Sony Interactive Entertainment, NVIDIA, TikTok owner ByteDance, Apple, HTC VIVE, Nextech AR, and many others have begun exploring potential metaverse solutions, sparking an industry-wide exploration of use cases, applications, technologies, and ecosystems.

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The Ghost Howls

JUNE 23, 2019

HTC has revealed the design of the Vive Cosmos. HTC has finally unveiled some information on the Vive Cosmos. HTC has told in the past that this is a headset more consumer-oriented , but Sebastian Ang of Mixed Reality TV has reported that, according to a reliable source, the price will be 899. Top news of the week.

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XR Today - Mixed Reality tag

OCTOBER 7, 2022

Among the most famous XR innovators on the market today, HTC VIVE offers a range of solutions for those interested in the benefits of spatial audio. Like HTC VIVE, Magic Leap also supports a vast developer community, with access to various tools capable of integrating with Unity technology for spatial sound.

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Upload VR

FEBRUARY 21, 2023

It was developed by Khronos, the same non-profit industry consortium managing OpenGL. OpenXR includes all the major companies in the space such as Meta, Sony, Valve, Microsoft, HTC, NVIDIA, and AMD – but notably not Apple. OpenXR is the open standard API for VR and AR development. It officially released in 2019.

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XR Today - Mixed Reality tag

AUGUST 8, 2022

Today, we’re looking at some of the top XR vendors worth watching if you’re invested or interested in the gaming industry. Microsoft already stands as one of the biggest gaming companies in the world, thanks to the development of the Xbox ecosystem.

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Road to VR

MARCH 19, 2017

” Lets be honest, the last few years have seen some pretty wild speculation from industry analysts whilst the excitement and hype surrounding the most recent renaissance in immersive technology has ridden high. ” 2016 saw the arrival of 3 major consumer virtual reality headsets, the Oculus Rift, HTC Vive and PlayStation VR.

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XR Today - VR Headsets tag

MAY 18, 2022

Currently, some brands are already making waves in the retail landscape, with the development of solutions built specifically for the retail industry. Microsoft is gaining ground as one of the leaders in the Mixed Reality landscape for a reason. Let’s take a look at some of the organizations on the cutting edge of XR retail.

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XR Today - Mixed Reality tag

FEBRUARY 27, 2023

Additional headsets, including the Meta Quest Pro , HTC VIVE XR Elite, Pico 4 and Pico 4 Enterprise, Varjo VR-3 and XR-3, and Lenovo VRX and A3 feature this technology. University of Bristol researchers worked with Nreal and Microsoft to trial the PeopleLens devices with children aged five to eleven.

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TechCrunch VR

NOVEMBER 7, 2021

The most valuable companies in the world own the metal on which their software applications run: Apple and Microsoft have had their fingers in the hardware pie for years, and even Google was able to build a robust OS business with Android. Could this really be the time for VR?

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XR Today - Mixed Reality tag

JANUARY 5, 2024

The reference design is available to customers now, ready for a range of industrial-specific headset vendors, allowing teams across construction, factories, and marketing to adopt innovative XR hardware. Ultraleap’s computer vision and machine learning models also enable low-cost hand-tracking integration for enterprise end users.

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XR Today - Mixed Reality tag

JANUARY 11, 2023

HTC VIVE debuted its VIVE XR Elite at the Consumer Electronics Show (CES) 2023 in January for roughly $1,200. This device also aims to top global enterprise headset markets with the company’s vast experience with industry verticals. Priced at £1,500, the Quest Pro faces strong competition from rival headset manufacturers.

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ARVR

FEBRUARY 24, 2021

Here are just some of the tech stocks many are looking at right now (in no particular order): Microsoft Corporation (MSFT) For the people who brought you the Hololens 2, probably the most sophisticated pair of mixed reality smart glasses out there to date. One-year price performance for MSFT as of 2/3/20 Apple Inc.

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