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The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Road to VR

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” So why Apple, and why now? So why Apple, and why now? And that’s in spite of its $3,500 price tag.

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Microsoft Mesh for Teams is now Available on Meta Quest Headsets

XR Today - Virtual Reality

Today, Microsoft is making its long—awaited Mesh for Teams immersive VR meeting platform available for enterprise end users. The service is now available for clients, allowing them to access Microsoft’s dynamic virtual remote meeting solution via desktop or Meta Quest headsets. Mesh is helping us achieve that.

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AWE USA 2023 Day Three: Eyes on Apple

ARPost

And Apple ruled a lot of those talks. Bracing for Impact From Apple A big shift is expected this week as Apple is expected to announce its entrance into the XR market. Whether an Apple entrance is real this time or not, AWE is bracing itself. And diversity in the industry is what sets Apple apart. “If

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Apple to Adopt Metaverse Services

XR Today - Virtual Reality

This week is all about Apple. Even before the firm’s monumental and, in some ways, controversial device announcement, which saw audiences amazed at a high price point and technology promise, the XR industry was on each of their seats with predictions on Apple’s immersive debut. There are a few reasons for this.

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Microsoft is Pulling the Plug on Windows VR Headsets

Road to VR

Microsoft announced this week that it plans to remove support for its entire WMR platform on Windows, which could make Windows VR headsets inoperable. Where Things Went Wrong But for all the right moves Microsoft made in this venture, there were a lot of wrong moves too. But we just don’t know yet.

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Big XR News from Apple, Microsoft, and SPIE

XR Today - Mixed Reality tag

Here is it, today, the Apple Vision Pro finally falls into the hands of US customers. With much said about the headset and hype at an all-time high, the fallout of such a monumental device release could create shockwaves across the industry, bringing many fresh eyes and investments to the space.

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Big XR News from Microsoft, Meta, AWS, Apple

XR Today - Mixed Reality tag

If the Vision Pro wave continues to push the industry forward, the marketplace will see itself refine itself to fit new expectations. The End of the Windows Mixed Reality In its latest Windows 11 24H2 update , Microsoft is removing some support frameworks for its MR hardware and software portfolio.