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Pico Reportedly Cancels Quest Competitor to Instead Take on Apple Vision Pro

Road to VR

According to a report from The Information , ByteDance subsidiary Pico Interactive is pulling the release of its next consumer-focused standalone headset in effort to no longer compete directly with Meta Quest, instead positioning its next device to compete with Apple’s $3,500 Vision Pro mixed reality headset.

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The XR Week Peek (2024.01.16): Apple prepares the launch of Vision Pro, Sony announces MR headset, and much more!

The Ghost Howls

After the announcement of the release date of the Apple Vision Pro, the whole community is just waiting for its preorders to open up this Friday. The headset will be sold in physical stores and on the Apple website. Analyst Ming-Chi Kuo says that Apple has only 60–80K units available at this time , so most likely they’ll go sold out.

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Big XR News from Samsung, Meta, LG, and HTC VIVE

XR Today - Mixed Reality tag

Firms such as AWS, Samsung, and HTC VIVE took to the event to showcase the future of work and paradigm-shifting immersive technology. The increased presence of XR at CES 2024 and MWC 2024 could be partly due to Apple entering the market in a bid to turn XR mainstream, and the knock-on effect is being felt.

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Analysis: Meta opens up its walled garden to become the Android of XR

The Ghost Howls

Zuck always said that Meta is the “open ecosystem” that fights against Apple’s closed ecosystem, but until today there was nothing open at all. Meta risked being squeezed again between the two giants Apple and Google , ready to bring their domination directly from the phones to the XR headsets.

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Samsung Headset Reportedly Being Redesigned In Response To Apple Vision Pro

Upload VR

Samsung is reportedly redesigning its in-development headset. In February Samsung officially announced it was working on an XR headset, with Google handling the system software via a new variant of Android. Google is handling the software for Samsung's hardware. A year later Facebook formally abandoned Gear VR.

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Samsung's Google-Powered XR Headset Is Set To Launch In Late 2024

Upload VR

Samsung plans to launch its XR headset in limited quantities in late 2024. South Korean newspaper The JoongAng reports Samsung is planning to announce the headset at an event in the second half of 2024, then launch it in December with a limited initial quantity of just 30,000 units. We've emailed Samsung seeking comment.

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Samsung's Android-Powered Headset Could Be Revealed 'Later This Year'

Upload VR

During its I/O 2023 conference, Google said it will share more about its 'Android collaboration' with Samsung on 'immersive XR' later this year. Our partnership on WearOS with Samsung has been amazing, and I'm excited about our new Android collaboration on immersive XR. Samsung had a somewhat more successful history in VR.

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