The Ghost Howls

SEPTEMBER 4, 2023

Meta plans to fight Apple thanks to the help of LG, a company that has deep expertise in manufacturing hardware and displays. Talking about content, Monarch: Legacy of Monsters is one of the first series shot with Apple’s ‘Immersive Video’ format and is set to debut on Apple TV+ in late 2023. It’s the end of an era.

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Magic Leap Zeiss Ukraine Apple 326

The Ghost Howls

OCTOBER 19, 2020

It is “easy” to create hype and get preorders and many sales on the first day: Even the Magic Leap One had a very strong first day, and the community was flooded with pictures of people donning the device… but in the end, it was a huge flop. Apple launches iPhone 12, Pro models have Lidar sensor. More info.

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The Ghost Howls

MARCH 26, 2018

people walking around), so I don't have an apples-to-apples comparison against Santa Cruz. Magic Leap releases its SDK. We still haven’t seen a Magic Leap device , but at least now we can see its SDK. It is so possible to start creating your Magic Leap application.

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AR Insider

JULY 15, 2020

After a few years of excitement over the impending era of world-immersive AR, there’s a growing consensus that the technology is still years from bringing that dream to a pair of glasses that most people will wear. This comes down to a classic design tradeoff. Signals in today’s market support this play.

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Wearables Magic Leap AR Trends 465

The Ghost Howls

JUNE 27, 2022

Without HDR, you are conscious that you are seeing the world through a screen, while with actual HDR, you can feel the proper lighting of a scene, and it immediately becomes real and immersive. We have lots of non-news about Apple’s XR efforts. This is the story of my life for half of the posts I read about Apple. Useless news.

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The Ghost Howls

MAY 31, 2019

Are you ready for immersing into Taiwan? The FOV was not bad at all, it was quite immersive. 3D objects had washed out colors , a bit like when you see AR objects through HoloLens 1 and Magic Leap One … they appeared a bit semi-transparent. There was no haptic and weight emulation, just a Vive Tracker on a real bottle.

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The Ghost Howls

OCTOBER 26, 2020

In its upcoming 5-year development plan, there should be measures to favor the growth and the spread of Immersive Realities. Microsoft has showcased a new haptic device, that is made by a ball that moves towards your hand when you grab a virtual object and that goes away when your hand is free in the game. Learn more.

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XR Today - Mixed Reality tag

NOVEMBER 15, 2023

Innovators in this landscape promise a future where interacting with computers and digital content will feel natural, intuitive, and fully immersive. Although spatial technology has existed for some time, companies like Apple have spawned new interest. This is where headsets, haptic feedback tools, cameras, and microphones come in.

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The Ghost Howls

SEPTEMBER 27, 2022

And it’s not over on the content side: they are going to launch the Pico Video app with 600+ videos on day 1 , and are partnering to have immersive concerts with Wave. More info (Google NeRF algorithm) More info (Quest 2 full body tracking) More info (Meta research on video points of view) More info (Apple patent for mixed reality).

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XR Today - Augmented Reality tag

JULY 11, 2022

As the XR landscape continues to grow, accelerating towards an expected value of $300 billion by 2024, immersive technology is evolving at an amazing rate. Increasingly, vendors and innovators are searching for new and improved ways to immerse users in unique experiences, using powerful and disruptive technology.

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Eye Tracking Magic Leap Hand tracking Microsoft 74

The Ghost Howls

JANUARY 2, 2023

Meta bought Luxecel, Apple Limbak. It is obvious that this product was ideal to build AR glasses. Meta’s competitor Apple has instead acquired Limbak (even if the acquisition has not been officially confirmed). More info (Meta acquires Luxecel) More info (Limbak got acquired) More info (Probably Apple acquired Limbak).

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XR Today - Mixed Reality tag

MAY 24, 2023

Don’t forget to catch the XR Awards on 25 May, 2023, where we celebrate the victories of the global immersive industry. Meta has even begun collaborating with massive automakers like the BMW Group to compete with Magic Leap, Microsoft HoloLens 2, and HTC VIVE Flow headsets. Register and sign up for updates at our website.

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XR for Business Podcast

OCTOBER 7, 2019

Alice is a technology writer/producer/consultant with a particular interest in the immersive space. But for a while that really looked like they and Magic Leap — and we weren’t really sure what Magic Leap looked like until very recently — were the only players in that market.

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XR for Business Podcast

OCTOBER 7, 2019

Alice is a technology writer/producer/consultant with a particular interest in the immersive space. But for a while that really looked like they and Magic Leap — and we weren’t really sure what Magic Leap looked like until very recently — were the only players in that market.

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Trends Machine Learning Technology Training 78

XR for Business Podcast

OCTOBER 7, 2019

Alice is a technology writer/producer/consultant with a particular interest in the immersive space. But for a while that really looked like they and Magic Leap -- and we weren't really sure what Magic Leap looked like until very recently -- were the only players in that market. That's so powerful.

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Trends Machine Learning Technology Training 60

XR for Business Podcast

OCTOBER 7, 2019

Alice is a technology writer/producer/consultant with a particular interest in the immersive space. But for a while that really looked like they and Magic Leap — and we weren’t really sure what Magic Leap looked like until very recently — were the only players in that market.

Trends 60

Trends Machine Learning Technology Training 60

UploadVR Between Realities podcast

NOVEMBER 15, 2016

Magic Leap kicks off the month with the announcement of an enormous $794 million fundraising round, backed by Alibaba. The Virtual Reality Venture Capital Alliance (VRVCA) reveals $10 billion in “deployable capital” from investors including HTC, Immersion Ventures, The VR Fund, and the Colopl VR Fund. February 2016.

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The Ghost Howls

OCTOBER 27, 2019

Bloomberg publishes new hints on Apple glasses. Every week we have new hints on Apple glasses: it is no more a matter of “if” they will come to the market, but a matter of “when” and “what”. They will also have a dedicated store of AR apps , like it already happens for other Apple gadgets, like the Apple Watch and Apple TV.

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Magic Leap AR Samsung Virtual Reality 171

XR for Business Podcast

FEBRUARY 25, 2020

It’s immersive tech, and can teach kids in new, innovative ways. And it was fitting that I could use it to encompass the work that I was going to be doing with immersive technologies, but also broad enough to encompass some of the other areas that I work with. I do a lot with Apple technology. I've never worked for Immersive.

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Education UAE Technology Virtual Reality 78

XR for Business Podcast

FEBRUARY 25, 2020

It’s immersive tech, and can teach kids in new, innovative ways. And it was fitting that I could use it to encompass the work that I was going to be doing with immersive technologies, but also broad enough to encompass some of the other areas that I work with. I do a lot with Apple technology. I've never worked for Immersive.

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Education UAE Technology Virtual Reality 60

XR for Business Podcast

OCTOBER 30, 2019

How we got really excited and involved in immersive was our background is documentarians, we ask always questions. 2010, we had wearable technologies like the Fitbits, the Apple Watch, so forth and so on. These are like the Microsoft Hololens, Magic Leaps. Michael: That’s a great question.

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XR for Business Podcast

OCTOBER 30, 2019

How we got really excited and involved in immersive was our background is documentarians, we ask always questions. 2010, we had wearable technologies like the Fitbits, the Apple Watch, so forth and so on. These are like the Microsoft Hololens, Magic Leaps. With immersive, with volumetric, Light Field--.

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Technology Entertainment Video 360 Video 60

XR for Business Podcast

OCTOBER 30, 2019

How we got really excited and involved in immersive was our background is documentarians, we ask always questions. 2010, we had wearable technologies like the Fitbits, the Apple Watch, so forth and so on. These are like the Microsoft Hololens, Magic Leaps. Michael: That’s a great question.

Technology 60

Technology Entertainment Video Filming 60

The Ghost Howls

FEBRUARY 8, 2021

I have hosted two great interviews I am very proud of: one with the CEO of HaptX about the new haptic gloves his company has delivered; and the other one with the CEO of Happy Giant with some exclusive news and footage of the upcoming “Sam & Max: This Time It’s Virtual!”. Apple rumored to release a VR headset worth $3000.

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EnterpriseWear

DECEMBER 5, 2018

It’s not just the Rift: I’ve tried on haptic gloves that were too large for my hands and gotten my hair caught in the HoloLens’ adjusting mechanism, not to mention how ridiculous I feel wearing the devices, making me less eager to try these new experiences in public. it took me a year to get the HoloLens to fit right for my head.

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Wearables Immersion Training Industry 75

XR for Business Podcast

NOVEMBER 18, 2019

Does it provide the deep immersion of some of these other pieces of digital eyewear? And it’s funny, because you look at something like Magic Leap, they raised $3.5-billion, Mike: We have no idea what Apple will do. I remember the first time I tried the Ultra Haptics. Meeting the market where it is.

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Augmented Reality Industry AR Technology 78

XR for Business Podcast

NOVEMBER 18, 2019

Does it provide the deep immersion of some of these other pieces of digital eyewear? And it’s funny, because you look at something like Magic Leap, they raised $3.5-billion, Mike: We have no idea what Apple will do. I remember the first time I tried the Ultra Haptics. Meeting the market where it is.

Augmented Reality 78

Augmented Reality Industry AR Technology 78

XR for Business Podcast

NOVEMBER 18, 2019

Does it provide the deep immersion of some of these other pieces of digital eyewear? And it's funny, because you look at something like Magic Leap, they raised $3.5-billion, Mike: We have no idea what Apple will do. I remember the first time I tried the Ultra Haptics. Meeting the market where it is. Alan: Yeah.

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Augmented Reality AR Industry Technology 60

XROM

JULY 18, 2021

Most people know Xu due to his dispute with American virtual reality company Magic Leap. In June 2019, Magic Leap accused Xu of stealing AR glasses technology when he was an engineer working at the firm. VeeR acquires, produces, and distributes best-in-class immersive stories and light-weight interactive experiences.

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Augmented Reality Virtual Reality India Asia 52

The Ghost Howls

SEPTEMBER 20, 2020

The haptic feedback of these controllers has been improved , and they can provide much stronger vibrations than the one of the original Quest. For sure the announcement at FC and the release date in 2021 have been studied to put some pressure on Apple , which seems to be the only rival to Facebook for what concerns the AR future.

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