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What’s Google’s AR Incubation Play?

AR Insider

In AR, Apple is a good example of this approach, given its work to seed user demand and developer interest through ARkit and other mobile means. But greater impact could come from the web’s most well-traveled destination: Google. For one, Google increasingly offers AR-enabled search results that come to life in 3D.

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AR and Shopping Collide, Part IV: Google

ARVR

Point your phone at a jacket a friend is wearing using Google Lens or Snap Scan , then buy it right on the spot. This is the theme of our AR and Shopping Collide series, continuing here with Google. Well-Traveled Touchpoints After covering Snap, Pinterest and Shopify in earlier parts of this series, What’s Google doing in AR shopping?

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Insiders

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Is Display.land ‘Training Wheels’ for the AR Cloud?

AR Insider

This has led to lots of creative approaches such as crowdsourcing ( 6d.ai ), visual databases for object recognition ( Google & Apple ), satellite imagery ( Sturfee ) and compositions of 2D images ( Scape ). Think of it more like 3D models created for real estate with platforms like Matterport, but much easier.

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The XR Week Peek (2022.11.14): Meta lays off 11,000 people, Apple works on some sort of “metaverse”, and more!

The Ghost Howls

Apple is working on some sort of metaverse, and its headset is entering mass production. It has been a week of interesting rumors about the upcoming Apple MR headset. So, forget about an Apple headset that is going to enter the mainstream , as I already sold in this previous article. Other relevant news.

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What’s Google’s AR Incubation Play?

ARVR

In AR , Apple is a good example of this approach, given its work to seed user demand and developer interest through ARkit and other mobile means. But greater impact could come from the web’s most well-traveled destination: Google. For one, Google increasingly offers AR -enabled search results that come to life in 3D.

AR 130
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AR Glasses: Technology With Potential for Consumers Too?

ARPost

This was certainly the case of Google Glass back in 2012. Many argued that Google Glass was too expensive and sought to meet a non-existing need. And when it comes to consumer wearables, rumors are flying that Apple is planning to release its own version of AR glasses by 2022. A great example here is the smartwatch.

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The AR Location Wars, Part IV: Snap

AR Insider

The real world is a key part of that formula… and real-world relevance is often defined by location. That same relevance and scarcity are what drive real estate value….location, That could be wayfinding with Google Live View , or visual search with Google Lens. location, location, location.

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