XR Today - Mixed Reality tag

APRIL 3, 2024

Apple Vision Pro’s latest update optimises the device’s persona remote immersive communication feature, further boosting the device’s potential of bringing immersive conferencing features to the productivity-focused device. Apple first noted the Avatar system would upgrade during its Vision Pro 1.1 In version 1.1,

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The Ghost Howls

OCTOBER 23, 2023

A Chinese website reported that Bytedance was frustrated by the slow growth of the VR ecosystem and so decided to cut off its division working on VR hardware, that is Pico. Top news of the week (Image by Pico) Pico is NOT shutting down The drama of the week was all about Pico. There are many other examples of that.

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ARPost

JANUARY 21, 2022

We had a lot of news in the XR space in 2021, and a lot of trends could be distilled from that news. Trends around VR adoption, opensource, low and no-code development. However, some of the most exciting trends are all around AR glasses. We’re talking, of course, about Google Glass. The Obvious Outlier.

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XR Today - Mixed Reality tag

FEBRUARY 28, 2024

This week at Mobile World Congress (CES) 2024 in Spain, HTC VIVE is showing face with a strong presence as a leading enterprise XR solutions provider reacting to industry trends to create its products. That’s both software in the infrastructure and also the hardware; for AI, it’s going to be really important as well.

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ARVR

MARCH 31, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. continuing here with Apple.

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AR Insider

JUNE 23, 2020

For example, earlier in this series, we examined Google’s ambitions to create more direct user touchpoints (literally) that drive revenue-generating search by voice, visual and text. The story is similar for Amazon , Microsoft and Bose (kind of), but the biggest impact could come from Apple. Head Start.

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The Ghost Howls

DECEMBER 21, 2021

Image by Google). Google is reportedly working on an AR operating system. In some of my past newsletters, I warned you that we shouldn’t forget about Google/Alphabet in the race to our mixed reality future. Now we have finally an official confirmation of the fact that Google is working on an AR device. Tilt Brush).

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AR Insider

MAY 4, 2021

Picking up where we left off last week, Apple is leading the way with wearables, which is partly to set the stage for its rumored AR glasses. They’re driven to future-proof their core businesses; or – like Apple – to diversify revenue in the face of maturing cash cows. That includes Google, Microsoft, Amazon, Snap and others.

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The Ghost Howls

JANUARY 1, 2024

The post is pretty long, but it is worth a read during these vacation days because it well summarizes what have been the most relevant XR trends for the past year. And this week I got to read that the device may use Google Soli for finger tracking.

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Road to VR

JUNE 22, 2023

Microsoft released the first-gen Zune in 2006, an MP3 player that looked to compete with Apple’s largely dominant line of iPods. Apple wasn’t the first to make a portable MP3 player, although it was the first to make one everyone wanted. Even with viable hardware on your side, it’s not an easy thing to do.

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AR Insider

DECEMBER 8, 2020

As shown in the Google Glass era, cultural receptivity and comfort levels for face-worn hardware (with a camera, no less) will be a years-long uphill climb. But history tells us if anyone can accomplish that feat of mainstreaming emerging tech – or at least catalyze the process – it’s Apple. Apple of My Eye.

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Upload VR

MAY 28, 2024

Job Simulator And Vacation Simulator Arrive On Apple Vision Pro Apple Vision Pro is now home to two of VR’s best-selling titles, Job Simulator and Vacation Simulator from Owlchemy Labs. Can Google take Owlchemy's work even further with hardware or software optimized for its work in hand tracking? We'd love to see it.

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AR Insider

MAY 18, 2021

After covering Apple last week, what moves is Google making in wearables? But as with Apple, a key question is ‘why?’. And like Apple, Google’s motivations for wearables are to protect and future-proof its core business. For Google that of course means search. Google also wins on sheer scale.

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ARPost

JANUARY 29, 2020

AR glasses are expected to be the next most trending pieces of tech in infotainment over the next decade. The nature of AR technology gives us the ability to experience and create exciting new opportunities, dramatically impacting the way we interact and communicate with one another, giving birth to new applications and hardware.

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AR Insider

SEPTEMBER 19, 2019

ARtillery Briefs is a video series that outlines the top trends we’re tracking, including takeaways from recent reports and market forecasts. Commodity players will follow as is often the case; and the ensuing hardware penetration will be the first step to audio AR. The second step will be apps. Its wearables unit reported $5.5

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XR Today - Big XR News tag

JANUARY 27, 2023

Following last week’s theme of layoffs across the tech sector, this week continues the unemployment trend as influential groups reassess the space and US Courts aim at Google. US Justice Department Against Google The US Justice Department filed a lawsuit against Alphabet, Google’s parent company, this Wednesday.

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AR Insider

NOVEMBER 14, 2019

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. Apple is already far ahead given the success of Watch and Airpods. Google meanwhile acquired Fitbit to buttress its wearables play. The poster child here is Apple.

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XR Today - Virtual Reality

JANUARY 22, 2024

Alongside Apple’s marketplace debut next week, XR devices may have their mainstream moment in 2024. Disney’s History with XR To some, Disney’s dive into XR hardware with its Holotile debut could seem out of the blue; however, this couldn’t be further from the truth – despite ups and downs.

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AR Insider

FEBRUARY 19, 2020

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. This all started at a September Alexa event where it launched a full hardware blitz. Specifically, its new Echo Buds are Bluetooth earpieces that compete with Google Pixel Buds and Apple AirPods.

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ARPost

NOVEMBER 11, 2022

Remote work was already trending upward before the pandemic. Immersive technology platforms, particularly those incorporating VR hardware, offer more opportunities for surveillance. Sixty-one percent of respondents trust Microsoft, 58% trust Google, 57% trust Apple, and 36% trust Meta. Who Wants to Work in the Metaverse?

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AR Insider

OCTOBER 15, 2019

Picking up where we left off last week in examining Apple’s hearables strategy, what’s Google’s counterpoint? With Apple out of the way, we’ll now tackle Google (and Bose next week). A Vessel for Google Assistant. In fact, Apple’s Achilles heel for AR audio is the famously inept Siri.

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Road to VR

FEBRUARY 8, 2024

Vision Pro is getting a ton of social media engagement after it launched earlier this month, which is great since people are finding out just how Apple’s first mixed reality headset can fit into their lifestyle. You won't find it in Apple's marketing but the Vision Pro is the ultimate cooking computer.

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Road to VR

FEBRUARY 21, 2017

After a long and somewhat awkward period of Google keeping all of their VR apps from Facebook’s VR platforms on desktop (with Rift) and mobile (with Gear VR), Tilt Brush is the first VR olive branch extended across the platform gap between these two major tech competitors. But, a new glimmer of hope has emerged.

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AR Insider

JANUARY 6, 2021

It’s also naturally monetizable and Google is highly motivated to make it happen. As background, visual search has several meanings including reverse-image search on Google desktop. It takes form so far in Google Lens. So how will Google develop these opportunities? As mentioned, Google is not alone.

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AR Insider

DECEMBER 26, 2019

What were the biggest spatial computing trends and events in 2019? Trend Analysis: Top 10. Is Apple Building an Entertainment Wearable? Will Google Incubate AR Inside Search? Is Google Building an ‘Internet of Places?’ VR Hardware Revenues Projected to Reach $6.39 Begun, The Wearables Wars Have.

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The Ghost Howls

NOVEMBER 13, 2023

Samsung is one of the most important smartphone brands, and probably one of the few brands in the world that can try to compete with Apple. But this headset looks to me arriving a bit too late and already chasing the Vision Pro, so probably Apple will win the first round. This means that iPhone users can not enjoy WebXR yet.

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Digital Trends

JULY 8, 2021

The latest tech news about hardware, apps, electronics, and more. With huge companies like Google, Apple, and Amazon drawing your attention in different directions, Digital Trends offers in-depth and straightforward coverage about the technology industry.

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AR Insider

APRIL 6, 2021

As seen in the Google Glass era, cultural acceptance and comfort levels for face-worn hardware (with a camera, no less) is an uphill climb. But history tells us if anyone can accomplish that feat of mainstreaming emerging tech – or at least catalyze the process – it’s probably Apple. Apple of My Eye.

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AR Insider

MARCH 30, 2021

The thought is that devices like Apple Watch and AirPods could condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. That includes smartwatches and “ hearables ” such as Apple AirPods and its equivalents. Part V: Apple. Trojan Horse. Trojan Horse.

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AR Insider

JULY 24, 2019

One of the biggest precursors for AR’s opportunity is hardware installed base. This is true if counting Apple (ARkit) and Google (ARcore) compatibility. ARkit’s early lead has a lot to do with Apple’s vertical integration and ability to push firmware updates to a narrower range of hardware.

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ARPost

MARCH 12, 2021

I am not the only one who has identified this trend. Many leading technology companies such as Facebook, Apple, Microsoft, and Google are investing billions into developing these technologies. The Beginnings of a New Tech Cycle. We are currently at a similar point.

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ARVR

MAY 24, 2021

Sensory Nerves After covering Apple last week, what moves is Google making in wearables? But as with Apple, a key question is ‘why?’. And like Apple, Google’s motivations for wearables are to protect and future-proof its core business. For Google that of course means search. Trending AR VR Articles: 1.

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AR Insider

JANUARY 16, 2020

ARtillery Briefs is a video series that outlines the top trends we’re tracking, including takeaways from recent reports and market forecasts. The first 2020 prediction involves the question on everyone’s mind: Apple AR glasses. That could come in the form of Apple AR glasses and their mainstreaming effect.

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XR Today - Mixed Reality tag

JANUARY 30, 2024

Apple, Apple, Apple. Auidences are watching, developers are already working on realityOS applications, and XR device vendors are making a move towards the spatial computing trend of 2024. The Apple Vision Pro is incoming – if you haven’t heard already – the firm is looking to make a big splash in XR.

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AR Insider

JANUARY 21, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. We’ve generally stated “tens of billions” for the collective investment scale of the big five — Facebook, Google, Amazon, Microsoft and Apple.

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AR Insider

NOVEMBER 5, 2019

Picking up where we left off with Apple , Google and Bose’s hearables strategies, what’s the revenue outlook? But the hardware always comes first. That process is underway as Apple, Google, Bose and others are seeding the audio AR opportunity by conditioning the user behavior. Planting Seeds .

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AR Insider

JANUARY 27, 2021

It let you essentially fly around a city, sort of like Google Earth but in three dimensions. In fairness, Google Earth offers 3D features. In fairness, Google Earth offers 3D features. And Google Earth VR , lets users fly around cities in strikingly immersive ways. Geospatially Sound.

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