The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. However, a key difference and benefit that Apple has over some of its competition is the already-established iOS ecosystem of products and software. On the other hand, Apple is not the only XR firm pushing for interoperability and cross-pollination of hardware and software.

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XR Today - Mixed Reality tag

FEBRUARY 16, 2024

February 2024 is here, and this month marked the end of a long, long wait for Apple’s Vision Pro. Apple has already sold 200,000 devices in the first week, which is impressive. This funding will support Magic Leap’s “Chapter 3” roadmap of delivering enterprise-grade XR solutions.

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XR Today - Mixed Reality tag

MAY 2, 2024

In contrast, Apple is establishing a walled garden ecosystem to support its spatial computing vision, which opposes Meta’s new open approach. It appears that Meta is trying to compete with Apple’s approach to its hardware ecosystem. Carmack stated: VR is held back more by software than hardware. Unquestionably.

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The Ghost Howls

JULY 13, 2020

It is interesting that when speaking about this alliance, Sony doesn’t only talk about games, but it mentions “the rapidly evolving digital entertainment landscape”. Peggy Johnson is the new CEO of Magic Leap. Magic Leap has finally a new CEO: Peggy Johnson. Thanks Gianluigi Perrone for the tip!).

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XR Today - Mixed Reality tag

MAY 30, 2023

As WWDC approaches, Apple continues to drop hints, leading spectators to assume an immersive device is coming that continues the transformative firm’s track record of distributing game-changing consumer hardware. An XR device from Apple could be massive. Is the Next Quest XR Headset Incoming? Mark Zuckerberg is.

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XR Today - Virtual Reality

DECEMBER 29, 2023

The tech giant has certainly seen some success in this era, producing some of the most affordable and popular devices for gaming and entertainment. This offering could be the key to helping the tech giant preserve its market share, as innovators like Apple , Microsoft, and Magic Leap all increase their focus in the business world.

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The Ghost Howls

FEBRUARY 4, 2022

This year for sure we’ll have two headsets of this kind launching: Lynx R-1 and Meta Project Cambria, with the elephant in town being the possible release of the first Apple headset. And of course, if Apple releases something, it will create a tsunami in the whole ecosystem.

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UploadVR Between Realities podcast

FEBRUARY 22, 2017

Graeme Devine, Chief Game Wizard at Magic Leap, took the stage today at the DICE Summit 2017 in Las Vegas to talk about the future of mixed reality. As Devine sees it, “The games industry will lead the way to mixed reality in every vertical” as it’s the only software technology that shows constant interaction with the end user.

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XR Today - Big XR News tag

MAY 26, 2023

However, there will most likely be a changing wave of opinion after Apple announces its presumably killer consumer XR device. Apple appears to be very close to announcing an immersive product, with the leading computing firm prompting AR/VR/MR outlets to cover the event.

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XR Today - Mixed Reality tag

APRIL 23, 2024

Meta’s open approach comes as Apple establishes a walled garden ecosystem to support its spatial computing vision. The intention appears straightforward, directly aiming at Apple’s approach to its hardware ecosystem. However, Apple is a notable exclusion; it’s not surprising.

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Peter Graham

JANUARY 21, 2020

When it comes to preference over virtual reality (VR) and augmented reality (AR) technologies Apple CEO, Tim Cook has made his stance continually clear, AR is most certainly the future. As Apple continues to expand its AR development, VRFocus will keep you updated.

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ARPost

FEBRUARY 6, 2023

See Also: Redefining the Future of Location-Based Entertainment With HTC VIVE Focus 3 and The Park Playground “Virtual reality is often perceived as being limited to the world of gaming. More Widespread Use of VR for Location-Based Entertainment According to Vindevogel, VR technology will continue to evolve and become more widely adopted.

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XR Today - Big XR News tag

JULY 26, 2023

The Apple Vision Pro has made sensational headlines across global media outlets, leading to renewed interest in virtual, augmented, mixed, and extended reality (VR/AR/MR/XR) technologies. “Everyone was even waiting till Apple announced something. He noted that Apple spoke less about XR but rather about spatial computing.

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ARPost

JULY 16, 2019

As software, hardware, and applications improve, so do the mental health and medical fields. The conference will have topics on games, entertainment, healthcare, and more. As a result, companies like Apple, Google, Magic Leap, Microsoft, Oculus, and others will be in attendance with experiences.

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RealVision VR

SEPTEMBER 13, 2020

While everyone counted on Magic Leap to bring AR eye-wear to the masses, what Magic Leap did in-fact was lend a stigma to Augmented Reality with unfulfilled promises. However the positives that came with the Magic Leap debacle is, it renewed an interest in competitors and entrepreneurs to do AR right.

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XR Today - Mixed Reality tag

JANUARY 30, 2024

Apple, Apple, Apple. The impact of Apple’s headset is predicted by some in the XR industry to bring new eyes and fresh investments towards broader enterprise and consumer AR/VR/MR companies – already, it appears XR firms are taking note of the potential spatial computing trend of 2024.

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The Ghost Howls

JUNE 23, 2019

This would be a very good move to come to the market before Apple , that will likely announce its AR glasses from Q4 2019 on; The announcement of a new generation of VR devices that will also be capable of providing AR , a bit like the VRVANA headset (whose company has been acquired by Apple as well). Magic Leap is suing nReal.

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ARVR

JULY 15, 2020

With the world reeling from COVID-19, changes to consumer experience across numerous industries, from live sports and entertainment to education, are inevitable. Apple seems to be cornering the popular entertainment industry, with the acquisition of NextVR, as industry rivals such as Magic Leap focus on enterprise solutions.

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XR Today - Mixed Reality tag

JUNE 6, 2023

Tim Cook, Apple’s Chief Executive , debuted the Vision Pro on Monday evening to the heightened anticipation of tech fans worldwide. Price (Pain) Points Notwithstanding the $3,499 price point, one must assess what makes Apple’s Vision Pro accessible, and to whom. Apple’s stock prices reflected this following the event.

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The Ghost Howls

JUNE 7, 2021

BUT today is the day of the WWDC, and who knows if Apple will tease something about AR glasses. A decent budget for Microsoft and Facebook… but something impossible for companies like HTC or Magic Leap (do you remember when we all thought that $2.5B Magic Leap partners with AMD for its next-generation device.

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The Ghost Howls

DECEMBER 13, 2021

Apple is entering the XR field, and Facebook is currently dominating the VR market. Apple headset may be very lightweight. According to Apple analyst Ming-Chi Kuo, the upcoming Apple visor should weigh around 3–400g, which is much lighter than current headsets on the market, including the Quest 2. News worth a mention.

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AR Insider

JANUARY 24, 2020

Apple, Microsoft, Facebook, Google, Snap and Qualcomm are all making significant investments.” Then there’s Magic Leap. These are software-based challenges such as semantic scene understanding, image persistence & occlusion, and other computational challenges. Could it run low on cash?

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The Ghost Howls

FEBRUARY 18, 2021

Will a little startup be able to beat the big behemoths like Apple and Facebook? I’m an electrical/optical/software engineer. We had to also build custom optical software to do that, and also work on custom chips, and custom displays. You watch it and then tell me what you think about it in the comments!). Hello Kelly!

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AR Insider

OCTOBER 22, 2020

Now we see a small, but healthy and growing market for VR devices, software, and services, which are focused on delivering solutions around entertainment, training, education, and clinical use. AR’s story relates to VR, which had a false start in the 1990s before receding to research labs. We’ll get into that. Click To Tweet.

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XR Today - Augmented Reality tag

DECEMBER 27, 2022

Industry verticals worldwide leverage AR to complete incredible tasks such as remote guidance, education, surgery, collaboration, and entertainment. Google, Apple, and other map programmes offer this functionality to users. AR Software. Here’s more on what it can do. What is Augmented Reality, Really? Customer Experience.

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XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.

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The Ghost Howls

SEPTEMBER 21, 2019

Next week, on 25th and 26th, Oculus will hold its main yearly event , and as always, it will talk about the milestones reached by the company and then it will show future hardware and software. But Facebook has a big problem and that big problem is called Apple. Concept of a future AR glass by Apple (Image by iDropNews).

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The Ghost Howls

AUGUST 9, 2021

Sony Interactive Entertainment has had a virtual summit with developers about its plans for the PSVR 2 because it is looking for content for its upcoming headset. Regarding the software it is looking for, it seems that Sony is very interested in AAA games with added VR support. Top news of the week. Image by Sony).

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The Ghost Howls

AUGUST 1, 2022

It also shows that at the moment the idea of subsidizing the cost of the hardware with the software sold in the store is not working, so probably the Quest ecosystem is less healthy than we initially thought. Image by Sony Interactive Entertainment). Road To VR) More info (The FTC blocks Meta’s acquisition of Within?—?Upload

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The Ghost Howls

JANUARY 24, 2022

Google is also hiring high-profile people for it, like Bernard Kress, principal optical architect on Microsoft’s HoloLens team, and Paul Greco, the previous CTO of Magic Leap. At this moment, 300 people are secretly working on it, under the supervision of Clay Bavor, but many more will be hired in the upcoming months.

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XR Today - Mixed Reality tag

AUGUST 1, 2023

XR Today has the pleasure of interviewing the following: Ryan Gill , Founder and Chief Executive, Crucible Aleissia Laidacker , Head of Product and Technology, Crucible In our interview, we discuss the challenges Crucible’s Emergence software developer kit (SDK) aims to resolve. This offers a new economy.

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XR Today - Mixed Reality tag

AUGUST 8, 2023

NVIDIA announced on Tuesday at the SIGGRAPH 2023 it had expanded its CloudXR software developer kit (SDK) to deliver more scalable, customisable extended reality (XR) experiences for enterprises and developers. CloudXR Suite will leverage NVIDIA’s RTS graphical processing units (GPUs) and virtual workstation (vWS) software.

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XR Today - Mixed Reality tag

DECEMBER 21, 2022

Also, Apple’s long-awaited headset is expected to release in 2023 , following ongoing revisions. This allows for simultaneous mobile device management (MDM), rapid deployments, and increase versatility for independent software vendors (ISVs). Entertainment and Events. The Three Types of Extended Reality.

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XR Today - Mixed Reality tag

JUNE 1, 2023

” He explained that XR had become a thriving industry , transforming verticals such as healthcare, entertainment, education, and gaming. Speaking on the upcoming Apple Reality Pro headset, he explained how Lucky Palmer, Founder, Oculus said Apple’s device was “excellent.”

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ARVR

JULY 17, 2020

Jio Glass launched as mixed-reality glasses that serve primarily for education & entertainment. Devices such as the Magic Leap and the Hololens rely on Waveguide optics. What about Apple Glass? The next bet, looking forward, among many things is a pair of mixed reality glasses called Jio Glass.

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The Ghost Howls

SEPTEMBER 24, 2019

Jeri has been in the R&D of Valve Software when Abrash was still there, so she knows a lot about AR and VR. At Tilt Five, we designed a really clever system that only works on tabletop experiences but it has features that are just leaps and bounds above what the big Magic Leap or HoloLens type AR systems are.

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