The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. PSVR 2 Hero view of PSVR 2 (Image by Sony Interactive Entertainment) I had big hopes for PSVR 2.

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Apple Samsung Eye Tracking Google 386

ARPost

FEBRUARY 6, 2023

See Also: Redefining the Future of Location-Based Entertainment With HTC VIVE Focus 3 and The Park Playground “Virtual reality is often perceived as being limited to the world of gaming. Thus, it’s likely that we will increasingly see the technology being used for location-based entertainment (LBE) in the coming years.

Virtual Reality 400

Virtual Reality Unreal Technology Tools 400

Upload VR

JANUARY 12, 2024

Right as CES 2024 got underway, Apple told the world to " get ready " after confirming the Apple Vision Pro release date. Elsewhere, HTC released the Vive XR Elite face tracker , Sony announced a new enterprise headset and we learned more about the Xreal Air 2 Ultra.

Unity 70

Unity Apple Tips Sony 70

XR Today - Virtual Reality

JANUARY 1, 2024

Users are discovering that virtual reality isn’t just a powerful tool for entertainment. Renowned for its ingenuity, Apple has continuously pushed the boundaries of what is possible with its rich tech ecosystem, namely amid increasing competition with Microsoft. Demand for virtual reality is expanding at an incredible rate.

Virtual Reality 130

Virtual Reality Samsung Tools Apple 130

XR Today - Mixed Reality tag

APRIL 23, 2024

Meta’s open approach comes as Apple establishes a walled garden ecosystem to support its spatial computing vision. The intention appears straightforward, directly aiming at Apple’s approach to its hardware ecosystem. However, Apple is a notable exclusion; it’s not surprising.

Hardware 89

Hardware Magic Leap Apple Industry 89

XR Today - Mixed Reality tag

AUGUST 8, 2022

Responsible for some of the most impressive MR and VR headsets on the market, HTC VIVE could be a phenomenal partner for any company in the gaming landscape. For many developers, not just in the gaming space, but throughout the world, Unity stands as one of the most powerful environments for development.

Gaming 83

Gaming Unity Augmented Reality Microsoft 83

XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.

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Industry Apple Unity North America 87

ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT as of 2/3/20 Apple Inc. AAPL) As we previously detailed in depth, Apple has been discreetly working on a number of AR/VR products for several years now and is planning to release its own AR smart glass and AR/VR hybrid headset.

Virtual Reality 130

Virtual Reality AR Augmented Reality Google 130

The Ghost Howls

JANUARY 25, 2022

From a VR headset for gaming is now an MR headset for entertainment and productivity. It will also be a defensive move against Apple. Apple could announce its headset. Apple could announce its headset. Concept render of the upcoming Apple headset (Image by Antonio DeRosa). It is easy to be used.

Virtual Reality 480

Virtual Reality Eye Tracking Apple Government 480

The Ghost Howls

DECEMBER 13, 2021

This has been a pretty interesting week for me, having spoken at XR Safety Week and Stereopsia, and having published two cool articles about creating innovative SteamVR controllers and using Application SpaceWarp in Unity to almost double the framerate of your application. Apple headset may be very lightweight. Top news of the week.

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Survey Apple AR Samsung 293

ARVR

JULY 15, 2020

With the world reeling from COVID-19, changes to consumer experience across numerous industries, from live sports and entertainment to education, are inevitable. Apple seems to be cornering the popular entertainment industry, with the acquisition of NextVR, as industry rivals such as Magic Leap focus on enterprise solutions.

Augmented Reality 130

Augmented Reality Virtual Reality Tips AR 130

XR Today - Augmented Reality tag

APRIL 14, 2023

The Los Angeles-based firm boasts a team of veteran technologists from SONY, Apple, Disney, Marvel Studios, and others. Companies such as HTC VIVE, Lenovo, Meta Platforms, Pico, and others have tapped Qualcomm’s solutions. Developers can also download its software developer kit (SDK) for Unity and Unreal Engine.

Gaming 91

Gaming Los Angeles Miami AR 91

The Ghost Howls

MARCH 21, 2021

Image by Sony Interactive Entertainment). Vive Facial Tracker works also with non-HTC headsets. Last week, HTC Vive has announced the Vive Facial Tracker, a sensor to track your facial expressions while you are in VR. Learn more (XR Collaboration) Learn more (Unity College). Top news of the week. As long as it works….

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Sony Controllers AR Haptic 410

The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). For example, we invited senior executives from HUAWEI, JBD, HTC, Alibaba, iQIYI, Qualcomm, Microsoft, and so on. Why and how has it started?

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China Industry Government AR 304

The Ghost Howls

AUGUST 16, 2020

Outside VR, the big news to keep an eye on is the dispute between Epic Games and Apple (and Google), which could lead to a complete change in how app stores are managed, even in VR. The HTC Cosmos Play will be an enterprise headset. Now HTC has changed its mind, and the Play has become an enterprise headset.

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Sony Eye Tracking HTC Unity 341

The Ghost Howls

JANUARY 20, 2021

From time to time, I like to look at the adoption graph of XR shown by John Riccitiello (the CEO of Unity) in 2017 , where you can see that the real acceleration of immersive technologies should start around 2022-2023. Companies like Pico, HP, Valve, and HTC are already performing very well in this sector. The rise of enterprise.

Virtual Reality 517

Virtual Reality Trends China HTC 517

XR Today - Mixed Reality tag

JUNE 8, 2023

Along with NVIDIA, Unity and Epic Games, the world’s largest gaming engines, have also joined efforts to build the industrial metaverse. HTC VIVE unveiled enterprise-grade hardware and platforms on Thursday via its XR Elite Business Edition and Business+ solutions. percent from 2022 to 2030, it added.

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Industry Training Magic Leap Immersion 102

The Ghost Howls

APRIL 4, 2022

I’m sure that after April, 20th, the Meta Quest ecosystem will appear even richer than it is now , creating a wider gap with other companies that may think about competing with the Quest, that is Pico, HTC, and even Apple. Image by Sony Interactive Entertainment). Unity talked about PlayStation VR 2 at GDC.

Gaming 360

Gaming Tips Ukraine Unity 360

UploadVR Between Realities podcast

AUGUST 9, 2017

They aim to bring the awards back in 2018, skipping the 2017 season “in order to assess the changing landscape of immersive technology and entertainment,” according to a prepared statement. Apple’s eye-catching ARKit is on the verge of release alongside a series of Microsoft-backed VR headsets.

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Los Angeles Virtual Reality Industry Groups 104

The Ghost Howls

JANUARY 24, 2022

Gaming is the most dynamic and exciting category in entertainment across all platforms today and will play a key role in the development of metaverse platforms,” he said in the press release. HTC discounts its headsets. HTC has started a good discount on its headsets that will last until the end of the month.

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Microsoft Google AR Virtual World 309

VRScout

SEPTEMBER 6, 2016

The Series A was led by Qualcomm Ventures, and also involved The VR Fund (contributors to The Wave’s round as well), Colopl Next, Capital Factory, HTC, and more. HTC FUNDS STEEL WOOL, SOLO. Owlchemy Labs , creator of popular VR titles like Job Simulator, and the Rick and Morty Simulator for Adult Swim, raised $5M. is excited about VR.

Los Angeles 150

Los Angeles AR Real Estate Virtual Reality 150

The Ghost Howls

SEPTEMBER 3, 2020

During all these months, I had the occasion of reading on Linkedin about all his cool prototypes and enterprise solutions that he and his colleagues have developed inside the company, ranging from 360 videos to hand-tracked training solutions with the Quest, not to mention XR entertainment solutions for airplane passengers.

AR 383

AR How To 360 Video Training 383

The Ghost Howls

SEPTEMBER 9, 2019

The HTC Vive Cosmos may release soon for €799. We all know that the Vive Cosmos should release very soon since HTC revealed me that the release date would have been in Q3 2019 and Q3 ends at the end of the month. Internal iOS 13 code seems to point at Apple AR glasses. It’s time for some amazing VR news, isn’t it? Who knows.

AR 187

AR Oculus Virtual Reality Survey 187

The Ghost Howls

JANUARY 21, 2020

In the end, I still believe in the old predictions of Unity CEO John Riccitiello: Look at this graph shown by Mr. Riccitiello in 2017: the purple line is the one of the analysts, while the white one is the one forecasted by him. Mostly they are about entertainment, marketing or training experiences.

Virtual Reality 438

Virtual Reality Oculus Trends AR 438

XR Today - Mixed Reality tag

AUGUST 8, 2023

CloudXR Client Extensions will also offer a key plugin for Unity Editor, providing developers with bespoke CloudXR applications. NVIDIA Alliance for OpenUSD, Additional Tools Additionally, NVIDIA launched its Alliance for OpenUSD with major industry players such as Pixar, Apple, Adobe, and Autodesk.

Los Angeles 72

Los Angeles Industry Tools Simulation 72

The Ghost Howls

MARCH 2, 2020

The only company not much affected by it is HTC, that manufacturers its headsets in Taiwan and not in Mainland China. HTC Vive releases Cosmos Elite, two models of Vive Pro Eye and creates some confusion. Is this really what Apple wants? (Thanks Robert Scoble for this news!). base stations and a 20m fiber cable.

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Hand tracking AR Oculus HTC 230

ARVR

JANUARY 6, 2023

It has made significant contributions in various verticals such as entertainment, education, retail etc. Users can use HMD devices such as Google Cardboard, Oculus Quest, Rift or HTC Vive to experience an imaginary environment. Gaming and Entertainment  — Both AR and VR have made mainstream adoption in the last couple of years.

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Augmented Reality AR Machine Learning Data 246

The Ghost Howls

AUGUST 11, 2019

HTC Vive is at the second place; Oculus Quest, even if it is so new, has already gathered a lot of interest from developers; Gaming is still the most popular content developed in XR, but now there is also interest in other kinds of applications , like entertainment (e.g. Apple moves top executive to AR glasses team.

Samsung 191

Samsung Survey Oculus AR 191

VRWorld

JUNE 8, 2016

Thus, AR manufacturers sell their development products by passing the cost onto the end user, while VR development is subsidized by all – Oculus shipped ‘devkits’ for $349.99, HTC Vive PRE program shipped over 10,000 units for free, OSVR is very cheap, and makers like Deepoon go for as low as $249.99.

Google 40

Google AR Augmented Reality Head Mounted Display 40

XR Today - Mixed Reality tag

MAY 24, 2023

Uniting the Industry Multiple companies, from Meta Platforms, Qualcomm, NVIDIA, Microsoft, HTC VIVE, ByteDance, Sony and even massive telecoms like Nokia and T-Mobile are chipping in to increase adoption rates for spatial technologies. Imagine an internet where only Apple computers can connect to the web.

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Industry Technology Microsoft Tools 139

The Ghost Howls

FEBRUARY 18, 2021

Will a little startup be able to beat the big behemoths like Apple and Facebook? High-precision 6DOF tracking, eye tracking, gesture inputs, with dedicated input controllers The SDK will support Unity , with Unreal coming Soon. I think we’ll discover it in some months… (You can imagine my excitement in publishing this interview.

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AR China Augmented Reality Technology 525

XR for Business Podcast

DECEMBER 29, 2020

But with that, we also saw the pandemic itself wipe out an entire category of this entire industry, so location based entertainment just disappeared. So you avoid the original location based entertainment. If you were location based entertainment, not so much. And so Apple bought them shortly thereafter. Alex: RIP, LBE.

Machine Learning 78

Machine Learning Education Apple Technology 78

XR for Business Podcast

DECEMBER 29, 2020

But with that, we also saw the pandemic itself wipe out an entire category of this entire industry, so location based entertainment just disappeared. So you avoid the original location based entertainment. If you were location based entertainment, not so much. And so Apple bought them shortly thereafter. Alex: RIP, LBE.

Machine Learning 78

Machine Learning Education Apple Technology 78

XR for Business Podcast

DECEMBER 29, 2020

But with that, we also saw the pandemic itself wipe out an entire category of this entire industry, so location based entertainment just disappeared. So you avoid the original location based entertainment. If you were location based entertainment, not so much. And so Apple bought them shortly thereafter. Alex: RIP, LBE.

Machine Learning 60

Machine Learning Education Apple Technology 60

XR Today - Mixed Reality tag

DECEMBER 14, 2022

It develops immersive experiences based on knowledge across verticals such as entertainment, tourism, culture, sports, and others. ” Companies developing solutions similar to HTC VIVE’s lip-tracking tools would deepen immersion and lead to greater levels of realism for avatar development.

Miami 82

Miami Industry Training Technology 82

XROM

JULY 18, 2021

Co-founder & CEO of #VeeR, A leading VR entertainment company with the mission of bringing cinematic VR content to the mass audience. Founded in 2016, VeeR is a leading VR entertainment platform available worldwide, across all major VR headsets? However, in June 2020, a U.S. 3- Ayden Ye. web, and mobile. 7- Alvin Graylin.

Augmented Reality 52

Augmented Reality Virtual Reality India Asia 52

The Ghost Howls

SEPTEMBER 24, 2019

Part of all of this is merit of Jeri (Image by HTC). Compare that to the HTC Vive that has like 40 giant infrared lights that strobe constantly to synchronize everything and spinning lasers with infrared light… and then the Kinect that has this huge laser illumination system, so those systems work totally different than ours.

AR 325

AR Augmented Reality Magic Leap Gaming 325