XR Today - Virtual Reality

NOVEMBER 29, 2023

Apple, Meta, Microsoft, and many others started to reestablish the Metaverse and XR as serious business tools following a lacklustre adoption rate from consumer markets. This trend encompasses the integration between the hardware and software. Is spatial computing a buzzword, or will the definition mould the XR industry to come?

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The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

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Ryan Schultz

APRIL 28, 2024

Many people are already talking about the death of the Apple Vision Pro…what’s the real story? This report ignited no shortage of opinions on the matter, both pro and con, with some even going so far as to say that the Apple Vision Pro was “dead.” And the Apple Vision Pro memes were in abundance.

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The Ghost Howls

MAY 17, 2020

Apple glasses are coming in 2021–2022 and they are incredibly sleek. Apple glasses are coming. The glasses are expected to run a new operating system, rOS (or reality OS), and Apple is exploring touch panels, voice activation, and head gestures as a means of control. Apple is really good at selling stuff.

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XR Today - Virtual Reality

FEBRUARY 28, 2024

The OS could potentially provide a valuable source of income and services for Meta’s XR hardware ecosystem to combat the already deep Apple Vision Pro offerings. Sizemik Shifts in the XR Market The Apple Vision Pro generates significant interest and investment in the XR space.

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Road to VR

AUGUST 23, 2023

It seems Meta has suffered yet another unauthorized pre-launch unboxing of their hardware, echoing the Quest Pro leak from last year. There’s not much else to say here: it definitely looks like Quest 3, floppy headstrap and all. Meta announced Quest 3 back in June, just days prior to the reveal of Apple Vision Pro.

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AR Insider

OCTOBER 30, 2019

Signals continue to blip for Apple’s AR glasses plans. What if it’s not really AR the way we’re thinking about it… maybe it’s a media consumption machine… it’s like you just bought the most high-definition big-screen TV in the world even though you might live in a 600 square foot apartment.

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Road to VR

NOVEMBER 9, 2017

With the release of iOS 11, hundreds of millions of Apple devices gained the ability to perform basic augmented reality functions, albeit viewed through the screens of iPhones and iPads. Apple doesn’t plan to sell the headset though, and will likely only use it for testing purposes.

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Road to VR

FEBRUARY 8, 2024

Vision Pro is getting a ton of social media engagement after it launched earlier this month, which is great since people are finding out just how Apple’s first mixed reality headset can fit into their lifestyle. You won't find it in Apple's marketing but the Vision Pro is the ultimate cooking computer.

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Upload VR

JANUARY 30, 2024

Apple provided early Vision Pro units to some mainstream news outlets and YouTubers, and the review embargo was for today. My editor Ian Hamilton has already been hands-on with Apple Vision Pro twice, once just after its announcement at WWDC 2023 and again a few weeks ago. Image by The Verge of Apple Vision Pro's lenses.

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ARPost

JULY 15, 2021

The Ball Metaverse Index is “the definitive ranking and listing and ranking of the companies that are building the next version of the internet.” The main indicator that Bentovim has been watching has been investment in hardware companies, including through options like the Metaverse ETF. Hardware, Software, and Adoption. “In

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UploadVR Between Realities podcast

JUNE 6, 2017

Epic Games CEO Tim Sweeney thinks Apple’s upcoming iOS 11 update, arriving this fall, will be a huge boost to the emerging AR industry. It’s the most definitive event marking the move to high-end technology that will power a new generation of world-class experiences transcending games and storytelling.

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Road to VR

DECEMBER 15, 2021

It’s certainly capturing the cool, retro vibe that’s ostensibly taking inspiration from early home computers such as Magnavox Odyssey, Atari 2600 and Apple II. So far, we only know a few definite things about Simula One. Image courtesy SimulaVR.

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VRScout

JANUARY 2, 2022

The standalone VR headset, developed by Meta (formerly Facebook), was one of, if not the hottest item of the holiday season, with the Oculus companion app becoming the #1 download on the Apple App Store. The hardware itself is nothing short of amazing. Don’t sleep on this incredible piece of immersive hardware.

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AR Insider

SEPTEMBER 19, 2019

But there’s growing realization that this definition is too limiting. Commodity players will follow as is often the case; and the ensuing hardware penetration will be the first step to audio AR. The next step will be to open up development to third parties, just like Apple has done with other platforms like iOS and tvOS.

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AR Insider

JANUARY 14, 2021

To level set on definitions, the focal range here is the full spatial spectrum. Those subdivisions include hardware and software, as well as consumer and enterprise use cases. And the underlying hardware continues to evolve, such as LiDAR. And other hardware remains compelling such as Valve Index and HP Reverb G2.

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XR Today - Augmented Reality tag

JUNE 9, 2023

This week has circled Apple, the legacy consumer hardware innovator shocked audiences in many ways when it debuted the Vision Pro, fairly stealing headlines as hyped ramped during the event’s leading months. Apple Debuts Vision Pro This week the news finally broke. Perhaps Apple will go the way of Meta’s reputation.

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AR Insider

JULY 22, 2019

That last part is key, as devices like Airpods have proven that consumers will indeed walk around most of the day with hardware hanging out of their ears. To quantify momentum in the hearables hardware base, IDC projects them to reach 72 million global annual sales by the end of the year, and 105.3 Header Image Credit: Apple.

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AR Insider

OCTOBER 15, 2019

This post is adapted from ARtillery Intelligence’s latest report, Hearables: Broadening the Definition of AR. Picking up where we left off last week in examining Apple’s hearables strategy, what’s Google’s counterpoint? With Apple out of the way, we’ll now tackle Google (and Bose next week).

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AR Insider

NOVEMBER 5, 2019

This post is adapted from ARtillery Intelligence’s latest report, Hearables: Broadening the Definition of AR. Picking up where we left off with Apple , Google and Bose’s hearables strategies, what’s the revenue outlook? But the hardware always comes first. It includes some of its data and takeaways.

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Road to VR

AUGUST 8, 2019

Facebook is in a similar position as it has software offerings which largely match those of Snapchat, however, Facebook has not hidden the fact that it’s definitely doing R&D in the AR hardware space.

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XR Today - Augmented Reality tag

MAY 24, 2024

XR adopters today can also correctly leverage spatial learning solutions by understanding proper definitions of spatial learning objects, data collection, and experiences. As noted, Apple’s big market push with Vision Pro made audiences turn heads—even those outside the AR/VR/MR cultural sphere.

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The Ghost Howls

SEPTEMBER 26, 2023

The Quest 3 will have the following specifications: Resolution (per-eye) : 2064 x 2208 Display Type : LCD Refresh Rate: 120Hz Lens type: Pancake Processor : Snapdragon XR2 Gen2 RAM : 8GB-12GB (not clear from the leaks) Battery Life : 2–3 hours Field of View : 97° horizontal, 93° vertical IPD Adjust : hardware-based.

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XR Today - Virtual Reality

NOVEMBER 17, 2023

Though rumors suggest a new extended reality headset could be on the horizon, Valve has yet to update its hardware portfolio to compete with brands like Meta and Apple. As mentioned above, Valve hasn’t made many changes to its VR hardware or software in the last couple of years. However, the introduction of SteamVR 2.0

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AR Insider

JANUARY 6, 2021

But it’s not alone… Apple and others have signaled interest in spatially mapping the world and making it searchable. First, to level set on some definitions and background, AR doesn’t “just work” the way most people assume it does. Apple’s moves to revamp Apple Maps could spin out 3D visual mapping capability.

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Mashable VR

APRIL 19, 2022

Apple churns out several new iPhones every year, which pushes the older models one step closer towards obsolescence. Declaring a product obsolete might sound romantic, but it's actually a standard business practice that Apple methodically conducts to stay current with supply and demand. Which iPhones are obsolete?

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AR Insider

MARCH 3, 2020

Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. ” of Apple’s AR glasses, what about the “when?” This could involve a fall 2021 unveiling and following-year launch, as Apple product cycles often go. But there are also confidence signals. The “When?”

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XR Today - Mixed Reality tag

APRIL 9, 2024

However, the success of innovative new headsets, like the Apple Vision Pro, Meta Quest 3 , and the Microsoft HoloLens 2, is driving increased adoption of MR. Suddenly, everyone wants to compare mixed reality headsets and embed them into their workflows. However, the scope of the features you can access from each vendor can vary drastically.

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The Ghost Howls

JULY 4, 2022

Of course for some ad-based tech companies, the current economic situation is not the only problem, but there is another big one which is Apple and its new privacy features embedded into iOS. It’s incredible how we will have the first smart contact lens product before 2030… it seems like hardware coming from a sci-fi movie!

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AR Insider

FEBRUARY 21, 2020

For Apple , it’s all about hardware and making its devices more attractive. Starting with Apple, it has several AR balls in the air and is cultivating near and long-term strategies. As smartphones continue to reach global saturation and decelerated revenue growth, Apple’s developing a succession plan.

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AR Insider

JANUARY 27, 2021

But that’s a non-starter for anyone outside of the few million people that own VR hardware (much less the compatible HTC and Oculus hardware). It offers high-definition 3D models of 75 major cities. And Google Earth VR , lets users fly around cities in strikingly immersive ways.

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XR Today - Mixed Reality tag

APRIL 11, 2024

Supporting that trend is a broad scope of heavyweight companies debuting XR devices this year, most notably the Apple Vision Pro, which is driving the productivity and workplace solutions market forward. In time, mentors can roll out increasingly sophisticated MR experiences, software, and hardware to assist with scaling and user onboarding.

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Road to VR

DECEMBER 13, 2019

However now the company is ostensibly trying to attract enterprise users, as its newly updated website puts professional use cases front and center—a definite change in tone from the quasi-consumer approach the company has taken since launch, which has showcased games, music apps, and experiences as the platform’s biggest draws.

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Mashable VR

MAY 11, 2022

The new Pixel Buds Pro will be available for pre-order on July 21 for $199, making them $50 cheaper than the AirPods Pro and right in line with Apple's fantastic Beats Fit Pro. But at least we definitely know a new Pixel phone is coming later this fall. All four colors of Pixel Buds Pro. Credit: Google. Pixel Tablet, coming next year.

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VRScout

JANUARY 5, 2020

While commenting on the recent trend of major corporations such as Apple dipping their toes in the AR market, Furukawa expressed Nintendo’s own interest in exploring the rapidly-growing technology: Image Credit: Radomir Tinkov, Nintendo. As for AR, it is definitely one of the many aspects we are interested in.

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XR Today - Mixed Reality tag

JANUARY 30, 2024

Apple, Apple, Apple. The impact of Apple’s headset is predicted by some in the XR industry to bring new eyes and fresh investments towards broader enterprise and consumer AR/VR/MR companies – already, it appears XR firms are taking note of the potential spatial computing trend of 2024.

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AR Insider

OCTOBER 22, 2019

This post is adapted from ARtillery Intelligence’s latest report, Hearables: Broadening the Definition of AR. Picking up where we left off with Apple’s and Google’s respective hearables strategies, how does Bose compare? With Apple and Google out of the way, we’ll now tackle Bose. Hardware Blitz.

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