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XR Advertising Case Study in Focus: Meta and MADE.com

XR Today - Augmented Reality tag

With the potential to unlock the creative side of customers, by allowing the combination of the real and virtual worlds, AR felt like a natural solution for MADE.com and its advertising strategy. The company decided to try building an AR experience specifically for people using Apple iOS devices. Many even became new customers.

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How Virtual Reality (VR) Helps Companies During the Coronavirus Outbreak

InstaVR

But business impact has been substantial too — from Microsoft and Apple lowering financial projections to major conferences like Mobile World Congress and Facebook’s F8 being cancelled. . We’ve discussed at InstaVR the major changes at businesses driven by virtual reality’s widespread adoption. Of course not. .

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The XR Week Peek (2021.04.05): Rumors on a Apple headset intensify, Quest 2 sales grow fast, and more!

The Ghost Howls

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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Strivr Achieves 2 Million Enterprise VR Training Sessions

XR Today - Virtual Reality

Strivr also noted that an increase in XR hardware options, such as those available via Apple, HTC VIVE, Meta, and others, is creating a “resurgence” of enterprise interest in immersive training – painting another optimistic forecast for workplace XR in what may be a momentous 2024 for the industry.

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5 Reasons to Invest in MR Headsets in 2024

XR Today - Mixed Reality tag

Mixed Reality (MR) headsets are surging into the spotlight, attracting customers and business leaders alike. In the past, creating a true “mixed reality” experience was complex, meaning virtual reality devices and smart glasses consumed a larger portion of the XR market. The MR headsets space is growing faster than ever.

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How is Google Cultivating AR Marketing?

ARVR

These questions were tackled in a recent report by ARtillery Intelligence, containing narrative analysis, revenue projections, and campaign case studies. In AR, Apple is a good example of this, given its work to seed user demand and developer interest through ARkit and other mobile means. But how is this coming together?

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Evan Rose (Rose Digital) on Adding Value and the Challenges of Leading a Fast Growing Company

The AR Show

Links From The Episode - Site: AR Post – source for the latest news, reviews and opinions on augmented reality, virtual reality and mixed reality technologies. Links From The Episode - Site: AR Post – source for the latest news, reviews and opinions on augmented reality, virtual reality and mixed reality technologies.