ARVR

JULY 11, 2022

These questions were tackled in a recent report by ARtillery Intelligence, containing narrative analysis, revenue projections, and campaign case studies. In AR, Apple is a good example of this, given its work to seed user demand and developer interest through ARkit and other mobile means. But how is this coming together?

Google 130

Google AR Case Study Machine Learning 130

XR Today - Augmented Reality tag

JUNE 10, 2022

There are countless other companies already vying for attention in the same landscapes, like the Google search engines and social media platforms. With the potential to unlock the creative side of customers, by allowing the combination of the real and virtual worlds, AR felt like a natural solution for MADE.com and its advertising strategy.

Case Study 74

Case Study Study Augmented Reality AR 74

ARPost

SEPTEMBER 15, 2019

And in 2019, we have seen a series of high-profile announcements from the likes of Facebook, Google, Apple, Huawei and YouTube, suggesting 2020 could be a breakthrough year for consumer XR. Virtual Reality Intelligence is a trading name of FC Business Intelligence Ltd. said the same for AR/MR. Kathryn Bloxham.

Industry 171

Industry HTC San Francisco Oculus 171

Haptical

SEPTEMBER 23, 2019

And in 2019, we have seen a series of high-profile announcements from the likes of Facebook, Google, Apple, Huawei and YouTube, suggesting 2020 could be a breakthrough year for consumer XR. Different applications of XR notwithstanding, the gains from successfully leveraging XR are real and demonstrable. said the same for AR/MR.

Technology 52

Technology San Francisco Virtual Reality Haptic 52

XR Today - Virtual Reality

DECEMBER 19, 2023

Many peer-reviewed studies at this point not only validate the technology but show that it works incredibly well, with some studies showing over a doubling in performance with VR training. No one needs to be taught how to pick up a glass of water in virtual reality because the immersive format is literally an imitation of reality.

Immersion 250

Immersion Education Training Healthcare 250

XR for Business Podcast

JUNE 18, 2019

So within Accenture Interactive, we focus on user journeys, on strategy, on experiences, on marketing, and we’ve more recently — in the last two years — been looking at this new space of extended reality. Mobile virtual reality on a headset like an Oculus Go, which is $200. Yes, exactly. And Instagram as well.

Strategy 78

Strategy Augmented Reality Machine Learning AR 78

XR for Business Podcast

JUNE 18, 2019

So within Accenture Interactive, we focus on user journeys, on strategy, on experiences, on marketing, and we’ve more recently — in the last two years — been looking at this new space of extended reality. Mobile virtual reality on a headset like an Oculus Go, which is $200. Yes, exactly. And Instagram as well.

Strategy 78

Strategy Augmented Reality Machine Learning AR 78