AR Insider
APRIL 12, 2021
This week, Apple and Epic continue to exchange blows, Tom Brady leans into NFTs and Vuzix forms partnership with TechSee. Let’s dive in… Apple says Epic’s Fortnite lawsuit is a marketing stunt to revive ‘flagging interest’ in the game. The trial begins next month in California.
Upload VR
JUNE 9, 2023
A conversation could be coming to your home in the next five years and it is probably as unavoidable as those previous ones: Are you on a Meta Quest or do you have Apple Vision? But, right now, Apple just showed up to VR in a very big way and validated almost all the most forward - thinking work at its fastest-moving competitor.
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VRScout
SEPTEMBER 12, 2017
While many were pumped to see a new iPhone, Watch, and Apple TV announced at Apple’s special event from the brand-new Steve Jobs Theater in Cupertino, California, we’ve all been waiting to hear more about the company’s augmented and virtual reality efforts.
Upload VR
MARCH 27, 2024
From Oculus founder Palmer Luckey hand-delivering a Rift in Alaska in 2016 to his unceremonious dismissal a year later, Oculus inside Facebook faced a series of leadership changes ( Hugo Barra ), strategy shifts ( Facebook accounts required ), and accelerated hiring sprees. Despite those resources, Apple cancelled its car project.
XR Today - Mixed Reality tag
SEPTEMBER 19, 2023
The flagship headset is expected to compete with Apple’s Vision Quest Pro, leading to renewed rivalry in the immersive space. Conversely, Apple has been ramping up support for Luxshare, a Chinese augmented reality (AR) component supplier. What is the US-Vietnam Comprehensive Strategy Partnership?
XR Today - Virtual Reality
DECEMBER 8, 2023
Next year, Apple will debut the Vision Pro following years of hype, and Microsoft will also start rolling out its industrial Metaverse services. Deloitte highlighted that organizations usually adopt a “simulation first” strategy before building facilities. The XR market may be experiencing a quiet before the storm.
VRWorld
SEPTEMBER 12, 2017
At the very first event in Steve Jobs Theater at its new headquarters, Apple Inc. According to Bloomberg, the iPhone X, Apple’s most expensive phone ever , was one of three new models Chief Executive Officer Tim Cook showed off during an event at the company’s new $5 billion headquarters in Cupertino, California, on Tuesday.
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