Road to VR

JUNE 2, 2018

According to a recent Reuters report, Apple is set to unveil some new features in its supposed release of ARKit 2.0, Citing people familiar with the subject, Apple is said to have designed its two-player system out of privacy concerns—a departure from how Google currently handles multiplayer AR. Apple is said to unveil ARKit 2.0

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AR Insider

APRIL 15, 2020

Why is Apple Buying NextVR. Two such companies apparently found ports in the storm last week: NextVR reportedly is being acquired by Apple, and 6D.ai Apple and NextVR. The obvious question is: what does NextVR have that could be worth $100m to Apple? And of course, Apple’s AR/VR strategy is both, and.

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AR Insider

APRIL 12, 2021

This week, Apple and Epic continue to exchange blows, Tom Brady leans into NFTs and Vuzix forms partnership with TechSee. Let’s dive in… Apple says Epic’s Fortnite lawsuit is a marketing stunt to revive ‘flagging interest’ in the game. The trial begins next month in California.

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Road to VR

APRIL 24, 2019

Apple has been continuously iterating on ARKit , its augmented reality development tool that lets creators make smartphone-based AR experiences. SEE ALSO Report: Apple Nearly Acquired Leap Motion but the Deal Fell Through. In any case, there’s been several reports of an Apple AR headset in the making.

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VRScout

MARCH 26, 2020

A new report shows a customized HTC Vive Focus controller and “crosswalk bowling game” Back in 2018, rumors began circulating that Apple was in development of a hybrid VR/AR headset. Weird I guess HTC are assisting Apple with AR tech? Is that a customized HTC Vive Focus controller? Feature Image Credit: MacRumors.

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VRScout

JANUARY 22, 2022

Company’s like Apple and Meta are leaving Samsung in the virtual dust. While company’s such as Apple and Meta have already begun the development of their own dedicated XR devices, however, Samsung has continued to focus on expanding its lineup of foldable smartphones. respectively. respectively.

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GizModo VR

DECEMBER 7, 2020

California Governor Gavin Newsom announced on Monday that the Golden State would become the 18th to launch an official Covid-19 contact tracing app powered by technology pioneered by Apple and Google. Read more.

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Next Reality AR

JUNE 1, 2018

On the one year anniversary of the introduction of ARKit, Apple is planning to reveal major updates its augmented reality toolkit for mobile apps at its Worldwide Developers Conference in San Jose, California next week. Citing sources close to the matter, Bloomberg reports that ARKit 2.0,

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Upload VR

OCTOBER 22, 2024

The listing on User Interviews , spotted by VR enthusiast Luna , is titled 'Project Pismo: Opportunity to Test NEW Tech On-Site (SF Bay Area)', and the location is listed as a Meta building in Burlingame, California. Whether or not eye tracking would be included in the budget Quest 4 model is less clear.

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GizModo VR

SEPTEMBER 21, 2021

It’s been widely reported that Apple is working on developing a number of advanced health tools, ranging from blood glucose monitoring to body-temperature-based fertility. Now, a new report claims that Apple is also working with the University of California, Los Angeles and pharmaceutical company Biogen to see if its… Read more.

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GizModo VR

AUGUST 2, 2020

In case we needed another reminded that climate change is burning up the planet, California officials reported this weekend that a fire in Cherry Valley has burned through 20,516 acres of land and is currently not contained. Read more.

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Next Reality AR

NOVEMBER 30, 2017

Based on newly surfaced information, transparent smartphones like those teased in Iron Man 2 and those hand-tracking monitors made famous in Minority Report may eventually end up being "designed by Apple in California."Among

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VRScout

DECEMBER 5, 2022

The professional NFL team the Los Angeles Rams have partnered with fan engagement platform ARound to launch an absolutely massive augmented reality (AR) experience at SoFi Stadium in Los Angeles, California. 70,000 fans can now participate in shared AR experiences during live games using their smartphone devices.

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Digital Trends

SEPTEMBER 12, 2021

Apple is holding its California Streaming event on September 14 to announce the iPhone 13 and other new hardware. Here's what we expect from the event.

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ARPost

NOVEMBER 25, 2020

billion in 2019, with many billions more being invested in R&D by the likes of Facebook, Apple, Google, Microsoft, Amazon, and many more. A company still in stealth, but with founder pedigree from Apple. Since the launch, they’ve created augmented reality experiences for COVID-19 and California wildfire news stories.

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Digital Trends

SEPTEMBER 17, 2021

Apple omitted a lot from its California Streaming show. It’s almost certainly got another event on tap this year. Here’s everything we expect to see.

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The Ghost Howls

MAY 30, 2023

This will be a newsletter written on the road: I’ve prepared the material in Italy, I’m currently writing these words from the Frankfurt airport (Germany), I will keep writing on the plane across the ocean and I will finalize everything in Sunnyvale (California, USA). Meta really wants to fight Apple on his own territory.

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Road to VR

FEBRUARY 17, 2025

This year AWE USA will be held inLong Beach, California from June 10th to 12th, and its expected to be the biggest yet, with more than 6,000 attendees, 300 exhibitors, 400 speakers, and a 150,000 Sqft expo floor. An Immersive Experience, one of the first major productions to land on Apple Vision Pro.

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Next Reality AR

JUNE 1, 2018

On the one year anniversary of the introduction of ARKit, Apple is planning to reveal major updates its augmented reality toolkit for mobile apps at its Worldwide Developers Conference in San Jose, California next week. Citing sources close to the matter, Bloomberg reports that ARKit 2.0,

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VRScout

SEPTEMBER 14, 2020

About the time Malik was launching Jadu, Newman was also beginning to have his moment, too, but from inside a small wooden shed in Southern California. Download the app via Apple or Google Play and start making some ASMR videos to share with the world. There is a certain energy that comes from [him].”. Image Credit: Jadu.

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GizModo VR

NOVEMBER 13, 2021

After years of fighting it out in court, Apple Store employees in California will finally get paid for the time the company spent checking their bags for possible stolen products while they were off the clock. The payout: roughly $30 million. Read more.

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ARPost

SEPTEMBER 27, 2021

There’s a lot of buzz around this year because, while AWE never took a break, the conference went online last year and this time it’s live and in-person in Santa Clara California. Bar-Zeev is currently in consulting and advising but has done work for the likes of Apple, HoloLens, Second Life, Google Earth, and more.

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Tech Trends VR

JUNE 5, 2020

The inclination of big firms like Tesla, Apple, and Facebook towards Spatial Computing. Companies like Tesla, Apple, and Facebook are investing heavily in it because of its capability to completely change how we access, organize, and use information. The book also introduces what this all means culturally, both pro and con.

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Road to VR

AUGUST 2, 2023

Connect is set to take place on September 27th and 28th at Meta’s headquarters in Menlo Park, California—an entirely new occurrence in itself, since the company traditionally held its in-person Connects at off-site venues, including the McEnery Convention Center in San Jose and Loews Hollywood Hotel in Los Angeles.

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GizModo VR

AUGUST 25, 2020

Last week, Epic filed for a temporary restraining order to prevent Apple from terminating all of Epic’s developer accounts and cutting the company off from iOS and Mac development tools, which would go into affect on Friday August 28, 2020. District Court for the Northern District of California heard… Read more.

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Digital Trends

SEPTEMBER 13, 2021

Apple is set to launch the iPhone 13 on September 14 at its California Streaming event. Here's how to watch it on your devices.

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Digital Trends

SEPTEMBER 13, 2021

The Apple AirPods 3 are expected to launch alongside the iPhone 13 at Apple's upcoming California Streaming event on September 14.

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Digital Trends

SEPTEMBER 14, 2021

Apple's big "California Streaming" event featured a swath of new products. But one important one was missing: The next MacBook Pro.

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Upload VR

JUNE 6, 2023

We went hands on with Apple Vision Pro at Apple Park in California during WWDC23 and were blown away by the best headset demo ever made. Personas are what Apple calls human scans performed by the Vision Pro headset that are locked to the scanned individual to prevent others from wearing them.

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Digital Trends

SEPTEMBER 14, 2021

Apple’s California Streaming show was full of new tech unveilings, but so much was still missing. Here’s everything Apple really should have announced.

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Mashable VR

MARCH 8, 2022

It was not the briefest event Apple has ever held; that distinction goes to 2021's 50-minute unintentional self-parody. Gone were the themes of the past: no hymn to California ; no 420 references ; barely any zooming in, out or around the dystopian Apple spaceship. You might wonder who needs that many simultaneous streams.

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XR Today - Augmented Reality tag

OCTOBER 8, 2024

In October, Micro Center will be selling XREAL products in California, Colorado, Florida, Georgia, Illinois, Indiana, Kansas, Massachusetts, Maryland, Michigan, Minnesota, Missouri, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Texas, and Virginia. This seemingly aims to steal the holiday season from competitors Meta and Apple.

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Digital Trends

SEPTEMBER 14, 2021

Apple’s California Streaming show was full of new tech unveilings, but so much was still missing. Here’s everything Apple really should have announced.

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TechCrunch VR

OCTOBER 26, 2020

Their approach is different than what Microsoft or Google has built but Facebook highlights a shared central challenge: dealing with Apple. Facebook’s service will launch on the desktop web and Android, but not iOS due to what Facebook frames as usability restrictions outlined in Apple’s App Store terms and conditions.

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Upload VR

MAY 30, 2024

The first immersive experience resulting from Apple and Disney's partnership in spatial computing arrives today in What If. The hour-long experience is free for a limited time and a must-see for Apple Vision Pro owners. is the experience every Apple Vision Pro owner needs to see. on the visionOS App Store.

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Mashable VR

JUNE 3, 2022

Apple fans are going to have to resist the temptation to call in sick and spend a perfect summer Monday at the beach. CEO Tim Cook and the usual cast of Apple department heads will take to the stage on June 6 at 10 a.m. Maybe that would explain why Apple’s WWDC invite included a bunch of 3D character models.

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Mashable VR

JULY 19, 2022

If you purchased a MacBook between 2015 and 2019 with the dreaded butterfly keyboard, a couple of Benjamins may soon be on your way, courtesy of Apple. On Tuesday, Apple agreed to settle a class action lawsuit against the company over its flawed butterfly keyboards. As part of the settlement, Apple will pay $50 million.

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