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Editorial: Apple Vision Pro is a mix of innovation, and year-2016 VR, for a hefty price. But…

The Ghost Howls

I just watched the full keynote of Apple at WWDC , where the company in Cupertino announced the Apple VisionPro headset. UX : Can Apple make XR usable? Use cases : Can Apple make XR useful? Partnership : Who’s onboard with Apple in this journey? Terms : Will Apple invent new words to define XR?

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This App Brings Music to Life in Augmented Reality

VRScout

San Francisco based startup, Wavy , is looking to help musicians enhance their music videos with AR. Available now on the Apple app store as a free download, Wavy morphs the world around you into an AR concert lightshow that transforms the way you’ll listen to music on your phone.

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Adobe’s Project Aero Aims to Help Creators Build AR Content

Road to VR

Adobe recently unveiled a new project that aims to take the company further into the realm of augmented reality. Called Project Aero, the newly announced AR authoring tool and multi-platform system that will soon deliver a way for developers to build simple AR scenes and experiences for Apple’s ARKit.

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The 5 most important XR-related pieces of news from Google I/O 2023

The Ghost Howls

I guess this line has been added to the keynote speech because Apple is going to announce its device very soon at WWDC (at least according to the rumors), and Google wanted to show that it’s part of the game, too. It lets you create geolocation-based augmented reality content by positioning it directly into a 3D version of Google Maps.

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Niantic’s ‘Ingress Prime’ Brings A Sci-fi Twist To Location-Based AR Gaming

VRScout

In 2013, San Francisco-based software company Niantic launched Ingress , a cutting-edge location-based AR mobile game that had players choose one of two factions and battle others in a geocaching game of capture the flag. Ingress Prime is available now on the Apple App Store and on Google Play. Image Credit: Niantic .

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The XR Week Peek (2023.10.24): Bytedance debunks the rumors about Pico, new Glassholes are a trend, and much more!

The Ghost Howls

After this update, Cix Liv and other VR people (like the usual Brad) said that the rumor in town is actually not that Bytedance is closing Pico, but that Pico will focus mostly on MR to chase Apple with its Vision Pro and will shut down its VR business. There are many other examples of that.

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The XR Week Peek (2020.02.17): Half-Life Alyx will launch on March, 23rd, MWC has been canceled and much more!

The Ghost Howls

Apple now lets add you add “buy” button to AR Quick Look. A piece of simple news, but a very important one, has hit the AR industry this week: Apple now lets companies add custom buttons (usually the “Buy” one) to AR Quick Look. This expertise is also paid very well , with high salaries in cities like London or San Francisco.