The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” Let me tell you why.

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XR Today - Mixed Reality tag

FEBRUARY 2, 2024

Here is it, today, the Apple Vision Pro finally falls into the hands of US customers. Alongside Apple’s XR device debut, other firms, from Zoom to Microsoft, are jumping on the spatial computing bandwagon. Will Apple remain a prominent figure in the XR device marketplace, or will another firm stand tall?

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Road to VR

NOVEMBER 2, 2017

Khronos Group , the consortium behind the OpenXR project which aims to standardize the way applications communicate with AR and VR headsets, just added Microsoft to its ranks. There are however too reluctant holdouts left; Apple and Magic Leap, but it remains to be seen what either are bringing to the table.

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XROM

JUNE 4, 2023

The battle for supremacy in the world of augmented and virtual reality devices is heating up, with #Apple and #Meta taking center stage. On June 5th, Apple is rumored to launch its XR Glasses at the Worldwide Developers Conference (#WWDC) for an expected price of $3000. So who will lead the HMD market in the future? It's hard to say.

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Upload VR

JULY 19, 2023

Meta is reportedly downgrading key specs of its in-development AR glasses to achieve a lower cost. Meta has been working on AR glasses for eight years now, spending tens of billions of dollars on what Mark Zuckerberg hopes will one day be an iPhone moment. So the consumer AR glasses will instead reportedly use LCoS.

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Road to VR

MARCH 19, 2017

“2016 marked an important step for the AR and VR headset market with product finally arriving in end users’ hands and on their heads,” noted Ramon Llamas, research manager with IDC’s Augmented and Virtual Reality team. billion in 2021. Meanwhile, VR headsets grow from $2.1 billion in 2016 to $18.6

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The Ghost Howls

FEBRUARY 17, 2020

On this special day, let’s all talk about AR and VR! In this big phone exhibition, usually, companies also exhibit AR and VR devices and considering that this year the trend is the one of AR and VR devices connected to the phone , I bet that this year’s edition would have been very interesting for us all (in fact I was planning to go there).

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XR Today - Mixed Reality tag

MAY 2, 2024

In contrast, Apple is establishing a walled garden ecosystem to support its spatial computing vision, which opposes Meta’s new open approach. It appears that Meta is trying to compete with Apple’s approach to its hardware ecosystem. You could drive the Apple displays from Quest silicon.

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The Ghost Howls

FEBRUARY 28, 2022

As usual, I’m open to your feedback… if you don’t like me to take part in these initiatives, let me know! (… and also if you are the lucky one to win the graphics card, let me know, too!). Image by Sony Interactive Entertainment). Sony reveals the design of the PSVR 2. Magic Leap 2 has inside-out tracked controllers.

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The Ghost Howls

MAY 25, 2020

Apple Glasses may release in 2021 for $499. In the end, technologist Jon Prosser has revealed the main details he knows about the Apple Glasses. Well, on another website, I’ve been able to find someone that reading some Apple’s documents has found pictures of strange colored circular tags that may act as QR Codes for Apple devices.

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XR Today - Mixed Reality tag

APRIL 23, 2024

Meta’s open approach comes as Apple establishes a walled garden ecosystem to support its spatial computing vision. The intention appears straightforward, directly aiming at Apple’s approach to its hardware ecosystem. of its OpenXR API to help developers create more efficient cross-platform AR/VR/MR applications.

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Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Because patents are raining out of the sky.

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ARPost

FEBRUARY 6, 2023

Vindevogel adds that the growth of VR in the context of LBE is due in part to how VR and AR are capable of providing users with more exciting ways to bring their vision to life, making the technology suitable for visitor attractions. “It Thus, it’s likely that we’ll see more AR apps making use of AI tech in the future. “

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XR Today - Mixed Reality tag

APRIL 15, 2024

Today, Khronos updated its OpenXR API to optimise its support of cross-platform AR/VR/MR application development with its version 1.1 The OpenXR API is a core piece behind many XR headsets from vendors such as Acer, ByteDance, Canon, HTC, Magic Leap, Meta, Microsoft, Sony, XREAL, Qualcomm, Valve, and Varjo.

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Road to VR

JANUARY 9, 2024

China-based XR company Xreal (previously Nreal) announced its newest pair of glasses at CES 2024, marking the company’s return to augmented reality right as Apple is prepping its $3,500 Vision Pro for its upcoming launch. Read more about what separates AR and smartglasses here. mm, Width: 48 mm, Height: 161.5

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Robert Scoble

OCTOBER 4, 2019

Mark Zuckerberg talks about the future of VR and AR at Facebook’s recent Oculus Connect conference. ” Facebook already has internal plans for the next five years and most of these new plans, and excitement, are about augmented reality. Is VR going to turn into AR? It’s clear there are two separate camps.

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XR Today - Mixed Reality tag

DECEMBER 21, 2022

This up-and-coming technology seamlessly blends virtual and augmented reality (VR/AR), namely for enterprise use. Also, Apple’s long-awaited headset is expected to release in 2023 , following ongoing revisions. Here’s a closer look at each: Augmented Reality (AR). Virtual Reality (VR).

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ARPost

FEBRUARY 8, 2023

That’s the direction we’re going in right now and companies are laying their cards on the table in a bid to be the dominant force driving us forward through their own varying strategies. Magic Leap 2 Magic Leap jumped the starting gun and played their cards early. Let’s take a look at the technology coming our way.

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The Ghost Howls

SEPTEMBER 4, 2023

Meta plans to fight Apple thanks to the help of LG, a company that has deep expertise in manufacturing hardware and displays. Talking about the optics system of the Vision Pro, there are still many unknowns about the ZEISS prescription lenses associated with the device. It’s the end of an era.

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UploadVR Between Realities podcast

NOVEMBER 4, 2016

The VR and AR markets are full of companies of various sizes with many roles in the VR industry, when you consider how many verticals there are it can get confusing. Additionally, many of these companies are still privately owned or in their infancy. Sony – NYSE: SNE – VR Console, VR Games & VR Headset.

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The Ghost Howls

OCTOBER 26, 2020

But Huawei is not only in the VR market: it is also releasing a new version of its AR smartglasses called Huawei EyeWear 2, made in collaboration with the fashion brand Gentle Monster. Sony will give PS4 camera adapters for PS5 for free. Sony has answered this question in the weekend.

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Upload VR

JANUARY 18, 2024

Turning Apple Vision Pro's Digital Crown is a bit like tuning your reality. Apple Watch owners will be familiar with the Digital Crown. On Apple Vision Pro, it is a dial on top that jogs you along the spectrum of immersion so quickly it feels like magic. Microsoft formally killed its PC VR platform.

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The Ghost Howls

MAY 30, 2022

Niantic has finally launched its VPS (Visual Positioning System), a solution that will allow developers to create AR applications that are persistent and shared in various locations in the world with centimeter accuracy. VPS is a technology that implements the AR Cloud and creates a bridge between the real and the virtual world.

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The Ghost Howls

JUNE 23, 2020

Apple announces ARKit 4, amongst new rumors of XR headsets. The story goes on telling that Apple VR headset had realistic visuals and sound, it was super-cool and probably we’ll see a release date of 2022/2023. You can now insert an AR element at an exact position in the world, like for instance a landmark. Other relevant news.

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The Ghost Howls

FEBRUARY 7, 2023

The company has teased it is going to announce soon a new XR device , even if it has not revealed what yet (I would bet on AR glasses or an MR headset, but let’s see). Most probably, if we mix this with other rumors of the past, Google is going to offer the operating system as a modified version of Android that works in AR/MR.

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AR Insider

OCTOBER 31, 2019

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. It’s been called the AR Cloud by many, the Magicverse by Magic Leap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics.

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The Ghost Howls

JUNE 7, 2021

This week has not been very important for AR and VR: no major event has happened. BUT today is the day of the WWDC, and who knows if Apple will tease something about AR glasses. I think that in the end, Facebook, between AR and VR, will lose a similar amount of money. May he rest in peace. was a lot of money?).

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The Ghost Howls

JUNE 15, 2020

Image by Sony, from Road To VR). Sony announces PS5, it supports PSVR. With an online livestream of around 1 hour, Sony has finally unveiled the design of the PlayStation 5. The specs, that were already announced, are: GPU: 10.3 And these people use AR around 30 times per day. I hope you’ll enjoy it…. Yes, it is.

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Upload VR

JANUARY 14, 2023

If AR & VR glasses are on parallel paths for the foreseeable future, as Meta’s top researcher Michael Abrash recently suggested , when will we see the first hit consumer AR product? In Las Vegas last week Jeri Ellsworth carried the consumer packaging for Tilt Five’s AR glasses. And can Tilt Five get there first?

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EnterpriseWear

AUGUST 1, 2018

Additionally, the growing popularity of AR and VR in architecture, engineering and construction has implications for the future of airport renovations and new airport design. EasyJet and British Airways followed with Apple Watch apps allowing travelers to receive real-time flight updates and board their planes with just a flick of the wrist.

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The Ghost Howls

AUGUST 9, 2021

Get HitMotion: Reloaded from App Lab now following this link [link] and please leave a good review for us, it can help us a lot And now, after this surprise, let’s head to the best AR/VR news of the week…. Image by Sony). Sony aims at hybrid games for the PSVR 2. Google Tensor chip is made for AI and AR.

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The Ghost Howls

APRIL 7, 2023

Virtual Reality headsets are for instance already used in many industrial sectors: I’ve heard that now all automotive companies use VR in some way in their production processes. All the next-generation standalone headsets are already mixed reality ones with colored passthrough, and they work both as AR and VR headsets.

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The Ghost Howls

OCTOBER 30, 2022

Then of course Sony didn’t match this prediction, and the day after the analysts were shouting that PSVR had been a disappointing failure… where actually they should have said that they sucked at market analysis and they should have gone hoeing the soil. Meta is bad, Apple is our savior! It is such a good company.

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UploadVR Between Realities podcast

NOVEMBER 15, 2016

In April, we opened the doors to the first Upload Collective in San Francisco, a hub for VR and AR startups, development, co-working, education, meetups and even live broadcasting. UploadVR.com also expanded its editorial coverage throughout the year to deliver the very latest news, reviews, features and editorials covering VR and AR.

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XR Today - Big XR News tag

MAY 26, 2023

However, there will most likely be a changing wave of opinion after Apple announces its presumably killer consumer XR device. Apple appears to be very close to announcing an immersive product, with the leading computing firm prompting AR/VR/MR outlets to cover the event. Meta Faces Record-Breaking €1.2

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The Ghost Howls

APRIL 18, 2022

In a piece of separate news, Pico’s parent company Bytedance has also announced the public beta of Effect House, the AR filters editor for TikTok. He complained about having to obey platforms and their taxes (clearly hinting at Apple), saying that he had a different vision. And they don’t want to pay other platforms’ money for that.

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XR Today - Mixed Reality tag

JANUARY 19, 2024

The XR technology industry is moving forward sharply as Apple is prepped to debut its landmark device, following CES 2024 last week. Firms like Sony, NVIDIA, XREAL, Qualcomm, PIXO VR, and Dimension X showcased the latest in spatial computing innovation , which may alter the future of work and life.

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