Apple CEO: VR Has “Lower Commercial Interest” than AR, New Hires from Magic Leap & Oculus
Road to VR
SEPTEMBER 16, 2016
Now, in an interview with Good Morning America ( as reported by Vanity Fair ), Tim Cook has stated that, in his (and therefore Apple’s) opinion, virtual reality as he sees it is far less attractive to consumers than its close relative augmented reality. But then, that’s what they do best.
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