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Apple CEO: VR Has “Lower Commercial Interest” than AR, New Hires from Magic Leap & Oculus

Road to VR

Apple CEO Tim Cook has stated that in his view, augmented reality and not virtual reality holds the ticket for commercial success in immersive technologies in the future. As its largest competitors trail-blaze a particular path, Apple is content to be Apple and survey the chaos and decide to do things when it’s good and ready.

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Immersive Learning: Expert Roundtable

XR Today - Virtual Reality

XR finds a keen home in training and learning thanks to the technology’s unique ability to create immersive spatial environments for trainees that can cover a broad number of use cases. Immersive training has been proven to be effective.

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vTime Opens New US Office Led by Former Gartner Research VP Brian Blau

Road to VR

vTime , the company behind the titular social VR app, today announced the studio is making a strategic expansion into North America with the opening of its San Francisco office. vTime now supports Oculus Rift, Windows VR headsets, Google Daydream, Oculus Go, Gear VR, Google Cardboard, as well as non-VR modes through Android and iOS.

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How Big is the Augmented Reality market?

XR Today - Augmented Reality tag

For instance, in 2021, North America held the largest revenue share (33.9%) for the AR market, with the US representing a significant number of AR buyers. Platforms such as Meta’s Spark AR, as well as the AR APIs, SDKs and toolkits available from leaders like Google and Apple are opening the door to more innovation in the space.

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What Does the XR Industry Think about Apple’s Vision Pro?

XR Today - Mixed Reality tag

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.

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Nothing New: HTC Exec Slams Apple’s Vision Pro’s ‘Pricey’ XR Headset

XR Today - Mixed Reality tag

A media report has come out swinging against Apple’s Vision Pro headset, stating it has failed to innovate the mixed reality (MR) market. The author wrote, “But as with generative AI, Apple is not exactly the first to the game. And don’t just burden them with this massive price.”

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The VRScout Report – The Week in VR Review

VRScout

You can enjoy the full audio recording below: Episode 28 of the VRScout Report, we got new 360 toys on iOS, Hololens is helping elevator technicians, VR might help you control your dreams, Apple CEO Tim Cook on augmented reality, VR/AR industry funding wrapup, and more… iOS NOW CAN TAKE 360 PHOTOS WITH GOOGLE CARDBOARD CAMERA, TOO.

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