AR Insider

MAY 4, 2021

They ’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. For example, Apple’s wearables offset iPhone sales declines. That includes Google, Microsoft, Amazon, Snap and others. Apple Fires the Latest Shot in the Wearables Wars.

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AR Insider

MARCH 11, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. After examining Amazon and Microsoft , it’s time to zero in on Google. Highly Motivated. Sound Investment.

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AR Insider

FEBRUARY 21, 2020

For Apple , it’s all about hardware and making its devices more attractive. For Amazon , it’s selling us stuff. And for Microsoft , it’s enterprise productivity. Starting with Apple, it has several AR balls in the air and is cultivating near and long-term strategies. Too Big to Fail?

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AR Insider

NOVEMBER 14, 2019

Apple is already far ahead given the success of Watch and Airpods. Amazon and Microsoft launched wearables lines in the past quarter and smaller players like Bose and Snap are planting seeds for a wearables-heavy future. . The poster child here is Apple. The situation is similar with Microsoft. Its motivation?

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Wearables Trends Hardware Amazon 235

Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

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Apple Google Amazon Augmented Reality 144

The Ghost Howls

JUNE 26, 2023

Top news of the week (Image by Meta) Quest 3 launch is approaching Meta is following a strategy for the launch of the Quest 3 that is very different from the one that it used for the previous headsets. I just think that Meta is trying a new strategy to keep the hype high until September.

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Unity Retail Eye Tracking Simulation 296

The Ghost Howls

AUGUST 28, 2023

Another leak regarded the release date: an Amazon listing put the availability date of the Quest 3 starting from October, 10th. This week, Microsoft announced that MRTK will migrate to an independent GitHub account and that the project will be supported by a consortium including Microsoft, Magic Leap, and Qualcomm.

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AR Insider

AUGUST 14, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose (kind of), and the 800-pound gorilla in wearables, Apple.

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Wearables AR Augmented Reality Strategy 252

Road to VR

SEPTEMBER 8, 2016

Yesterday Apple held a keynote presentation to update the world on their latest products. It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2. Acquisitions.

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Apple AR Head Mounted Display Augmented Reality 100

ARVR

APRIL 5, 2021

The thought is that devices like Apple Watch and AirPods could condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. That includes smartwatches and “ hearables ” such as Apple AirPods and its equivalents. an ARPU-boosting move that’s classic Apple.

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Wearables AR Strategy Apple 130

AR Insider

APRIL 8, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. After examining Amazon , Microsoft , and Google , it’s time to zero in on Bose. Next up: Apple.

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Wearables Hardware Exercises AR 282

AR Insider

OCTOBER 1, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose (kind of), and the 800-pound gorilla in wearables, Apple.

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Wearables AR Machine Learning Apple 219

The Ghost Howls

AUGUST 24, 2020

Someone invokes saviors like Google and Amazon, but even if they managed to succeed, they are other data-harvesting companies , so in any case, we are f**ked. Apple threatens future support in Unreal Engine. All Apple software, SDKs, APIs, and developer tools ? All Apple software, SDKs, APIs, and developer tools ?—?Pre-release

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Unreal Apple Government Data 423

XR Today - Augmented Reality tag

MARCH 6, 2023

With Qualcomm’s industry-leading Snapdragon Spaces platform , Xiaomi can also develop programmes on OpenXR and Microsoft’s MRTK toolkit. Xiaomi attended this year’s event amid the company’s push for its Go Global strategy. percent year-on-year, or 1.7 billion CNY ($245.1 percent for the same period.

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AR Head Mounted Display Strategy eBook 84

AR Insider

JANUARY 21, 2020

We’ve generally stated “tens of billions” for the collective investment scale of the big five — Facebook, Google, Amazon, Microsoft and Apple. Apple, Microsoft, Facebook, Google, Snap and Qualcomm are all making significant investments. But the sheer magnitude of risk is commendable.

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Head Mounted Display AR Exercises Data 248

Anand Tech

JULY 26, 2023

As demand from Japanese companies alone may not suffice, Rapidus is looking for orders from international corporations like Apple, Google, and Meta. "We partner, and we have begun discussions with some GAFAM [Google, Apple, Facebook, Amazon and Microsoft] corporations," Atsuyoshi Koike, chief executive of Rapidus, told Nikkei. "Specifically,

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Japan Government Samsung Google 94

The Ghost Howls

AUGUST 1, 2020

He has a very interesting working story, having worked for great companies like Microsoft and Fast Company. In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! VR is not only for enterprise.

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Apple Oculus China Magic Leap 512

UploadVR Between Realities podcast

NOVEMBER 4, 2016

Amazon – NASDAQ: AMZN – VR Content & Game Engine. Microsoft – NASDAQ: MSFT – VR operating system, VR platform, VR headset. Amazon – NASDAQ: AMZN – VR content. Apple – NASDAQ: AAPL – AR/VR headset. LG – KRX: 0003550 – VR Camera & Headset. Unconfirmed. How to invest in these companies.

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Industry Magic Leap Samsung Amazon 100

Bernard Marr

AUGUST 22, 2022

Satya Nadella , Microsoft MSFT -1.4%. Microsoft’s CEO understands that the metaverse concept will impact every part of the way we do business. By making the “metaverse of work” the focus of Microsoft’s business strategy, Nadella hopes to capture the same success. “It Matthew Ball , Author, formerly Amazon AMZN -2.9%.

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Virtual World Microsoft Controllers Google 94

The Ghost Howls

APRIL 22, 2023

I was reading Mark Gurman’s latest rumors about the upcoming Apple headset, and I found his article very intriguing. Apple’s products are very popular among content creators (e.g. This is the first Apple keynote I watched hoping for something XR-related. Let me explain to you why. The seamless transition iPhone X.

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Apple Video Gaming AR 443

The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Didn’t work (Image by Microsoft).

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Augmented Reality Magic Leap AR Apple 475

Upload VR

JANUARY 18, 2024

Turning Apple Vision Pro's Digital Crown is a bit like tuning your reality. Apple Watch owners will be familiar with the Digital Crown. On Apple Vision Pro, it is a dial on top that jogs you along the spectrum of immersion so quickly it feels like magic. Microsoft formally killed its PC VR platform.

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Apple Saudi Arabia Magic Leap Video 106

The Ghost Howls

JANUARY 19, 2020

Facebook has permanently cut down the price of the Oculus Go to $150 , the same price that made it sell incredibly well on Amazon during the Cyber Monday. Microsoft admits display problems on HoloLens 2. Microsoft negated the issue, but now, after continuous reporting from users, it has been forced to admit it.

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AR Oculus Magic Leap Microsoft 202

The Ghost Howls

MARCH 2, 2020

More info (Vive Cosmos Elite launch) More info (New offerings of Vive Pro Eye) More info (Ben Lang’s editorial on HTC’s strategy) More info (Vive Sync launch). Is this really what Apple wants? (Thanks Robert Scoble for this news!). Image by Microsoft). iPhone 12 may feature a special connection for AR glasses.

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Hand tracking AR Oculus HTC 231

Robert Scoble

OCTOBER 4, 2019

It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. You can see this in today’s AR products (and despite what Microsoft or Magic Leap call their devices, they really are augmented reality devices that you wear on your face).

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AR Augmented Reality Magic Leap Immersion 62

The Ghost Howls

FEBRUARY 7, 2022

Some magazines reported this news as a sign of the failure of Meta’s strategy about the metaverse. A report from Insider states that Microsoft may have canceled its plans for HoloLens 3. Microsoft has answered the report saying that “HoloLens is doing great” , and Alex Kipman has tweeted not to believe what you read on the internet.

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Virtual Reality Microsoft Data Machine Learning 347

XR Today - Augmented Reality tag

JANUARY 18, 2023

Apple’s extended reality (XR) product lineup faces additional setbacks after reports revealed it indefinitely postponed augmented reality (AR) smart glasses. Apple stated the smart glasses face technical issues, forcing Apple to delay the launch of the device until further notice. Product Innovation, Interoperability.

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AR Apple Architecture Microsoft 86

XR Today - Mixed Reality tag

DECEMBER 1, 2023

While spatial computing isn’t an entirely new concept, major market leaders like Apple believe it will shape the future of our digital interactions. We’re already seeing aspects of spatial computing emerge in everything from collaborative platforms like Microsoft Teams to smartphones.

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Trends Wearables Haptic Eye Tracking 109

XR Today - Mixed Reality tag

NOVEMBER 9, 2023

While spatial computing isn’t an entirely new concept, major market leaders like Apple believe it will shape the future of our digital interactions. We’re already seeing aspects of spatial computing emerge in everything from collaborative platforms like Microsoft Teams to smartphones.

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Trends Wearables Eye Tracking Tools 101

Bernard Marr

FEBRUARY 12, 2023

When it comes to commercializing AI technology today, businesses are generally following one of two strategies. Mittal told me, "There's been a lot written around the science and technology of AI, and a lot of articles and news stories about how tech-native companies, whether its Microsoft, Google, Apple, Amazon, Meta, Nvidia … are using AI.

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Machine Learning Strategy Data Technology 98

XR for Business Podcast

MAY 13, 2019

They’ve already got, you know, in your Apple phone, RF detection is already built in. Obviously they do microtargeting and use Facebook and Twitter and Instagram to try and find people in context, but they also use different strategies for getting people to make content for them. Charlie: They’re taking the Amazon route.

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AR Magic Leap Augmented Reality Course 78

XR for Business Podcast

MAY 13, 2019

They’ve already got, you know, in your Apple phone, RF detection is already built in. Obviously they do microtargeting and use Facebook and Twitter and Instagram to try and find people in context, but they also use different strategies for getting people to make content for them. Charlie: They’re taking the Amazon route.

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AR Magic Leap Augmented Reality Course 78

UploadVR Between Realities podcast

DECEMBER 31, 2016

When you think about things like intelligent assistants, we have embedded services like Siri from Apple, Google Home, Amazon Echo with Alexa. Back in the day Windows and Microsoft had a very open platform that did extremely well. Apple historically has been more closed and done extremely well.

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Trends Las Vegas Hardware Automotive 135

XR for Business Podcast

AUGUST 19, 2019

If you look at someone like Apple, they aren’t about to put their logo on something like the current developer-focused headsets out there. Outside of that, we’ve worked with companies like PayPal, Microsoft, Accenture. They inform businesses on their go-to-market strategies. We have a number of reports available.

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Training AR Data Augmented Reality 78

XR for Business Podcast

AUGUST 19, 2019

If you look at someone like Apple, they aren’t about to put their logo on something like the current developer-focused headsets out there. Outside of that, we’ve worked with companies like PayPal, Microsoft, Accenture. They inform businesses on their go-to-market strategies. We have a number of reports available.

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Training AR Data Augmented Reality 78

XR for Business Podcast

AUGUST 12, 2019

They’re delivering a mixed reality platform that is the world’s largest brands and retailers are using to streamline their merchandising process and go to market strategy much faster. I think that was one of the biggest challenges over the last few years, was… well, put it this way: Amazon has 1.5 Alan: Absolutely.

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Retail Technology AR Augmented Reality 78

XR for Business Podcast

AUGUST 12, 2019

They’re delivering a mixed reality platform that is the world’s largest brands and retailers are using to streamline their merchandising process and go to market strategy much faster. I think that was one of the biggest challenges over the last few years, was… well, put it this way: Amazon has 1.5 Alan: Absolutely.

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Retail Technology AR Augmented Reality 78