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How is Google Cultivating AR Marketing?

ARVR

AR continues to evolve and take shape. These include industrial AR , consumer VR , and AR shopping. is AR marketing. Among other things, AR marketing includes sponsored AR lenses that let consumers visualize products in their space. including AR creation tools and ad placement?—?could This field?—?including

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Headworn AR: A Market Still Finding its Footing

ARVR

2022 was an incremental year for AR & VR, which both continue to gradually push forward in gaining mainstream traction. Highlights include mobile AR engagement & monetization, continued R&D in AR glasses, and the gradual march of VR. There were many, but we’ll zero in today on the state of headworn AR.

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The XR Week Peek (2023.12.26): WMR gets discontinued, Meta to showcase an impressive AR prototype, and more!

The Ghost Howls

1, 2026 for consumers and Nov. Speaking with the journalist Alex Heath, Boz claimed that Meta will unveil a very expensive prototype for AR glasses already in 2024. Considering that many companies are working on XR devices, saying that Meta is going to show the most advanced thing created by humankind is pretty bold.

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The XR Week Peek (2024.05.14): New rumors on the Vision Pro 2, Ultraleap Hyperion, and much more!

The Ghost Howls

This is a period with many tech announcements: we had Meta telling about its Horizon OS, yesterday OpenAI unveiled the new GPT-4o, and today Google will hopefully unveil its Android XR operating system. Top news of the week (Image by Apple) Apple Vision Pro 2 may come in 2026 The rumors about the Apple Vision Pro 2 continue.

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The XR Week Peek (2023.07.11): Samsung headset delayed, Apple cheaper Vision delayed, and more!

The Ghost Howls

Top news of the week (Image by Google) Samsung XR headset may have been delayed The new rumor in town is that Samsung has delayed its upcoming headset that it is building in partnership with Google and Qualcomm. It’s been another interesting week in immersive realities, so let’s see what happened in our field in the past few days!

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Editorial: This VR cycle may take more time than expected

The Ghost Howls

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!”

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Big XR News from NATO, Google, Adobe, and Apple

XR Today - Mixed Reality tag

September is here, and new devices are around the corner. Not only is Meta’s Connect event coming up quickly, but Apple and Microsoft are also working towards establishing XR productivity tools. RPR is leveraging Google’s Geospatial Creator and Adobe Aero to secure the location-based AR customer experience.

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