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Trends and predictions for XR in 2024

The Ghost Howls

We are at the beginning of March and I just realized that I haven’t written yet a post with my predictions for augmented and virtual reality for this year. So (a bit late) here you are a list of some of the most relevant XR trends to follow in 2024, with some predictions of what to expect next.

Trends 451
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Top 5 E-Commerce AR and VR Trends To Follow in 2023

ARPost

AR and VR are two of the most promising technologies of the modern era. While AR and VR have been around for decades, it wasn’t until recently that they offered a quality experience without being too limited by technological constraints or not being portable enough for widespread use. billion by 2024. They are: 1.

Trends 402
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New Product to Continue Meta Reality Labs 2024 Uptick

XR Today - Augmented Reality tag

It’s been ten years since Meta – then Facebook – bought emerging VR start-up Oculus and, in turn, formed its Reality Labs division. Since the Oculus purchase in 2014, the firm has released numerous headsets, most notably the Quest range, which now includes mixed and virtual reality products.

Data 77
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How Do AR Advertising Platforms Stack Up?

AR Insider

This post is adapted from ARtillery Intelligence’s report, AR Advertising Deep Dive, Part I: The Landscape. Prominent sectors include industrial AR , social , gaming , and shopping. But existing alongside all of them is AR advertising. But existing alongside all of them is AR advertising. billion by 2024.

AR 211
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ARtillery Briefs, Episode 45: VR Revenue Outlook

AR Insider

billion in 2024. The biggest factor driving that hardware base today is Facebook’s VR investments , most notably the Q4-launched Oculus Quest 2. It’s making little to no margin on Oculus Quest so that it can get the price down and get more people into VR. million in 2024. Breaking it Down. billion in 2019 to $12.19

Hardware 245
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Meta and the next 24 months crucial for its leadership

The Ghost Howls

In the case of VR, we all remember the competition between HTC and Oculus in 2016, with HTC clearly winning the market until Oculus used Facebook’s money to slash the price of the Rift around 2017. Let me show you what are some of them. AR glasses. No one can compete now. Me and my Nreal Light glasses.

Apple 538
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The XR Week Peek (2023.12.04): Varjo announces XR-4 headset, Quest 2 sells much more than Quest 3, and more!

The Ghost Howls

These sales data are a bit worrying for us developers in a way: if people keep buying the Quest 2 instead of Quest 3, the market shares of Quest 2 will be bigger, so many developers will be tempted to use Quest 2 as the main target headset , and so they won’t make their graphics richer to comply with the new horsepower of the Quest 3.

Unity 348