ARPost

NOVEMBER 10, 2022

A look around the media landscape will make it clear that virtual reality has become a major player in the music industry and virtual concerts are on the rise with performances by mainstream artists in popular games and other platforms. Virtual reality music experiences are here to stay. Music and… Miniature Golf?

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XR Today - Big XR News tag

APRIL 28, 2023

Meta’s Reality Labs Division Sees Massive Revenue Loss Meta Platforms, the parent company of Facebook, Instagram, and WhatsApp, released its Q1 earnings report on Wednesday, indicating a massive loss of revenues for its Reality Labs division. This comes despite stronger-than-expected profits at the start of 2023.

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XR Today - Virtual Reality

NOVEMBER 29, 2023

At the start of the year, the technology industry faced layoffs as some major firms, such as Meta, started 2023 cautiously. Despite the 2022 Metaverse boom that swept imagination and scepticism equally, 2023 was tough during H1 for the immersive industry. However, the narrative quickly switched towards the middle of the year.

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ARVR

MARCH 16, 2023

As we roll into 2023, it’s time for our annual ritual of synthesizing the lessons from the past twelve months and formulating the outlook for the next twelve. Our research arm ARtillery Intelligence’s recent report Spatial Computing: 2022 Lessons, 2023 Outlook tackles these questions. Beyond the “if?” is the question of “what?”

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Upload VR

JUNE 6, 2023

Believers in virtual and augmented reality found themselves sleepless and stirring on the eve of Apple's keynote address at WWDC23. As the moment drew near for the 10 am Pacific keynote from Apple, people watched who had bet their livelihoods on the belief that one day we'll wear glasses that are personal computers.

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ARVR

FEBRUARY 1, 2023

Apple of My Eye But the big topic on everyone’s mind when it comes to AR glasses is Apple’s rumored entrance. Those hopes were scattered in the past few weeks as Bloomberg reported that Apple’s AR glasses plans may be delayed or shelved. Given that, what are all the rumors about an Apple headset launching in Spring 2023?

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ARPost

JUNE 3, 2022

AWE day two started off with back-to-back keynotes from mixed reality display maker Magic Leap and AR commerce solution Avataar. A Look at the Magic Leap 2. Magic Leap’s Head of Product Management, Jade Meskill, presented “Magic Leap 2 and the Augmented Enterprise.”

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The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

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XR Today - Mixed Reality tag

JUNE 5, 2023

Digital workflow streaming platform Alteon announced on Monday it had opened support for virtual and augmented reality (VR/AR) creative projects. Revealed after the announcement of Apple’s Reality Pro headset, the new offering will allow users to store, collaborate, and preview a host of 3D formats.

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The Ghost Howls

JULY 10, 2023

The reason is the one I’ve already reported in this newsletter a few weeks ago: after the announcement of the Apple Vision Pro, Samsung has been caught a bit off guard by the announced features and it is now trying to power up its headset so that it will be able to properly compete with Apple’s device.

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XR Today - Mixed Reality tag

JUNE 1, 2023

Industry conversation on the Metaverse and XR has also fuelled discussions across the Augmented World Expo (AWE) USA 2023. Speaking on the upcoming Apple Reality Pro headset, he explained how Lucky Palmer, Founder, Oculus said Apple’s device was “excellent.”

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The Ghost Howls

SEPTEMBER 3, 2023

Two days ago I was reading an interesting editorial about PSVR 2 by Scott Hayden, and my mind started wandering about the current moment of virtual reality, the stasis we live in, and our expectations for the upcoming headset. They are Apple AR glasses!” In this article, I’m going to tell you all the thoughts I had.

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XR Today - Virtual Reality

MAY 15, 2023

Jake Steinerman spoke with XR Today last week, addressing the firm’s most recent user-generated content toolkit, company vision, and the state of the Metaverse in 2023. For example, Spatial’s Unity Creator Toolkit beta model powered the 2023 Metaverse Fashion Week on Spatial between 28 to 31 March. ”

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The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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The Ghost Howls

AUGUST 28, 2023

Then the wish to compete with Apple may not become a reality: when the Vision Pro was announced, Samsung didn’t expect such cool features from it, so it delayed the announcement of the headset to have the time to increase its capabilities. More info Is Apple working on the Vision Pro since 2007?

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ARVR

JUNE 29, 2020

The Smart-Accessory Revolution A Pew Research Center survey conducted at the beginning of 2013 showed that only 51% of adults in the United States owned a smartphone, 6 years after the launch of the 1st-generation Apple iPhone. Another survey conducted mid-June 2019, 4 years since the debut of the Apple Watch, showed that roughly 1-in-5 U.S.

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Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

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The Ghost Howls

MAY 8, 2023

The first one is that since the Gaming Showcase is happening on June, 1st, it seems positioned in a way to make Meta perform some announcements right before the Apple WWDC. Apple WWDC is where the Apple Reality headset may be announced, and it is taking place on June, 5th.

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The Ghost Howls

AUGUST 24, 2020

Who doesn’t want to do that can still use his/her Oculus account to log in until 2023 , but he/she won’t be able to use all the social functionalities of the device (like Venues, Horizon, etc…). After 2023, the devices won’t be guaranteed to work with an Oculus login. Apple threatens future support in Unreal Engine.

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TechCrunch VR

FEBRUARY 12, 2020

Despite short-term questions, games software/hardware to top $200 billion by 2023. Apple is seen by some as critical to the future of augmented reality, despite limited traction for ARKit so far and its absence from smartglasses (again, so far). Apple ARKit, Google ARCore ). Tim Merel is managing director of Digi-Capital.

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AR Insider

OCTOBER 1, 2019

Microsoft, Google and Apple all have their own approaches to augmented reality and virtual reality, but the race for the face is particularly critical to Facebook and Amazon, because they have yet to establish computing gateways. Apple (ecosystem) 2. Momentum is picking up. Facebook (social) 3. Google (search).

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The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! 2022-2023 are the years when VR should grow a lot (Image by Road To VR). VR technology is still not ready today to fulfill this need.

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ARPost

FEBRUARY 8, 2023

See Also: The Future Is Now: 2023 Metaverse and XR Predictions Worth Looking Into Think how Microsoft revolutionized personal computers, or how Apple changed the mobile phone market forever. Magic Leap 2 Magic Leap jumped the starting gun and played their cards early. What Is Everyone Working On?

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The Ghost Howls

SEPTEMBER 4, 2023

Meta plans to fight Apple thanks to the help of LG, a company that has deep expertise in manufacturing hardware and displays. Talking about content, Monarch: Legacy of Monsters is one of the first series shot with Apple’s ‘Immersive Video’ format and is set to debut on Apple TV+ in late 2023. It’s the end of an era.

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XR Today - Mixed Reality tag

DECEMBER 21, 2022

Also, Apple’s long-awaited headset is expected to release in 2023 , following ongoing revisions. New devices like the Magic Leap 2 are set to completely disrupt the AR market with cutting-edge technologies for enterprise use cases. Virtual Reality (VR).

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XR Today - Augmented Reality tag

MAY 25, 2023

Augmented reality (AR) is an immersive technology that unlocks a variety of benefits for the retail sector. It is much easier to implement for shops, conferences, and expos than virtual reality (VR). Meta’s Spark, Google’s ARCore, and Apple’s ARKit platforms are some of the best platforms for this.

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Robert Scoble

OCTOBER 4, 2019

It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. I now call the whole field “spatial computing” which includes all computing humans, robots, or virtual beings move through, including augmented and virtual reality.

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The Ghost Howls

JUNE 27, 2022

We have lots of non-news about Apple’s XR efforts. The hype around Apple glasses is huge , and everything that gets shared about Apple and XR gets many views. We already knew that Tim likes AR and “what we have to offer” may also be a potato with an Apple brand costing $400. Other relevant news. Image by The Information).

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The Ghost Howls

MAY 30, 2022

It seems that Sony is hoping for a Q4 release in time for the holidays, but analyst Ming-Chi Kuo thinks that delays will bring the release to Q1 2023. Image by Magic Leap). Magic Leap has sold units of its first device for $550. Apple may unveil RealityOS at WWDC. News worth a mention. or no reason?

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XR Today - Augmented Reality tag

JANUARY 5, 2024

The virtual, augmented, and mixed reality (VR/AR/MR) industries prepare to close out another year. Moving from hype to tangible breakthroughs, 2023 has been an exciting time for Extended Reality (XR) development in hardware and software. According to the report, these demands are set to grow significantly.

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TechCrunch VR

MAY 31, 2023

By the time Howard Rheingold’s “Virtual Reality” was published in 1991, the Sensorama was already a “slowly deteriorating” relic stashed away in a cabana next the pool at its inventor’s West Los Angeles home. NASA promotion shot of VIEW (Virtual Interactive Environment Workstation). Helig died in 1997 at age 70.

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The Ghost Howls

JUNE 23, 2020

Apple announces ARKit 4, amongst new rumors of XR headsets. The story goes on telling that Apple VR headset had realistic visuals and sound, it was super-cool and probably we’ll see a release date of 2022/2023. More info (New rumors about Apple and XR) More info (Apple ARKit4). We all can’t wait. Image by Nreal).

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The Ghost Howls

JANUARY 2, 2023

HAPPY 2023! Meta bought Luxecel, Apple Limbak. It is obvious that this product was ideal to build AR glasses. Meta’s competitor Apple has instead acquired Limbak (even if the acquisition has not been officially confirmed). Saudi Arabia fund gets control of Magic Leap. Top news of the week. Image by HTC Vive).

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The Ghost Howls

SEPTEMBER 27, 2022

So, for instance, you record a video of a person from a low position and then see how it looks from a higher position Apple has just published a patent about showing invisible things on mixed reality glasses. When virtual reality has the wrong kind of haptics… Funny link. Some news on the metaverse. Some XR fun.

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The Ghost Howls

FEBRUARY 7, 2023

Most probably this announcement has been made to envision a future competition with Apple, bringing to XR the battle Android vs iOS (and Samsung vs Apple) that we already have on phones. I guess the purpose is to reassure its existing customers, to prevent them all from going to Magic Leap 2.

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XR Today - Virtual Reality

DECEMBER 29, 2023

Meta Quest for Business, unveiled at the Connect conference in 2023, represents a new era for extended reality in the enterprise. This offering could be the key to helping the tech giant preserve its market share, as innovators like Apple , Microsoft, and Magic Leap all increase their focus in the business world.

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Road to VR

JUNE 28, 2023

Provided the report is true, it appears Google will now need to rely on Samsung to compete with Meta and Apple in XR. ” No modern VR headset platform has reached that number of users even today, with Meta likely leading with the sale of nearly 20 million Quest headsets between 2019 and early 2023.

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