XR Today - Virtual Reality

JUNE 13, 2022

Perhaps the biggest competitor to Google in terms of mobile AR advertising opportunities, Apple has also been making significant strides in this disruptive landscape. The Apple brand is investing more than ever in new opportunities intended to unlock the path to the Metaverse and the promotional options hidden within this new space.

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The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

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XR Today - Mixed Reality tag

FEBRUARY 3, 2023

Microsoft’s mixed reality (MR) division is constantly under the microscope of the technology media landscape. The news comes after Microsoft closed the doors on Altspace VR (virtual reality), the collaboration and socialization Metaverse platform. Although, Microsoft’s IVAS headset is facing hurdles.

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XR Today - Mixed Reality tag

SEPTEMBER 11, 2023

This month, Microsoft successfully completed an MR hardware trial period with the US Army, allowing the firm to continue innovating the Hololens product while leveraging a massive military contract which currently sits as a $22 billion investment for the US Army. But will Microsoft see future IVAS success? development processes.

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ARVR

MARCH 16, 2023

2022 was an incremental year for AR & VR, which both continue to gradually push forward in gaining mainstream traction. Our research arm ARtillery Intelligence’s recent report Spatial Computing: 2022 Lessons, 2023 Outlook tackles these questions. And that’s where headworn AR’s biggest looming topic factors in: Apple.

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XR Today - Virtual Reality

NOVEMBER 29, 2023

Despite the 2022 Metaverse boom that swept imagination and scepticism equally, 2023 was tough during H1 for the immersive industry. Apple, Meta, Microsoft, and many others started to reestablish the Metaverse and XR as serious business tools following a lacklustre adoption rate from consumer markets.

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The Ghost Howls

NOVEMBER 7, 2022

Interested people in selected markets will be able to preorder the device starting from November, 15th 2022. The collaboration between Microsoft and Samsung is now over. Some months ago, some important magazines leaked that Microsoft might have abandoned the HoloLens project. Other relevant news.

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XR Today - Mixed Reality tag

JANUARY 24, 2024

This week, AR instructional solutions provider Taqtile announced official support for Microsoft’s Unity-based Mixed Reality Toolkit 3 (MRTK3) in a move to broaden the usability of its Manifest application ready for a “growing number” of OpenXR devices in 2024.

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ARVR

SEPTEMBER 22, 2022

This follows investments in mobile hardware capability, interest in immersive virtual experiences with the metaverse, and rising industry competition. In this guide, we’ll discuss the details of augmented reality development in 2022, including the choice of technologies and the development flow.

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XR Today - Virtual Reality

NOVEMBER 16, 2022

Last Saturday, during the 2022 World Conference on the VR Industry in Nanchang, Jiangxi, leading telecommunications product manufacturer Huawei Technologies announced Smart Vision Glass, a virtual reality (VR)-lite device designed for streaming media. The Apple integration proved highly popular across the Nreal user base.

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The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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AR Insider

DECEMBER 10, 2020

It’s further subdivided by hardware and software. Hardware leads in early years, but software will outpace it over time. Quantifying that hardware base, AR headsets unit sales are projected to grow from 170,000 last year to 3.9 Army’s multi-year contract with Microsoft to deploy Hololens 2 for logistics and combat.

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XR Today - Mixed Reality tag

FEBRUARY 26, 2024

This week, a South Korean news publication reports that Meta CEO Mark Zuckerberg plans to meet with LG officials in South Korea to discuss new XR hardware. The OS could potentially provide a valuable source of income and services for Meta’s XR hardware ecosystem to combat the already deep Apple Vision Pro offerings.

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XR Today - Virtual Reality

OCTOBER 10, 2022

Apple, Sony, Microsoft, and countless other vendors in the technology space are now investing heavily on the concept of “spatial audio”. Enhanced and Optimised Hardware/Software. At the same time, hardware innovations are making it easier to create ergonomic and immersive solutions for a boosted audio experience.

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XR Today - Mixed Reality tag

OCTOBER 7, 2022

One of the major market leaders in the XR accessories environment, Rebuff Reality focuses on developing enhanced solutions for existing VR hardware and tools. The VIVE SDK is hardware-independent and user-friendly, although there are specialist sound experiences available for those building solutions for VIVE headsets. Rebuff Reality.

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ARPost

DECEMBER 10, 2022

XR hardware is on the move. So, more and more XR providers are providing cloud services in addition to their hardware and platform offerings. For Varjo clients, a lot of the management and IT solutions that make up cloud services for other developers are handled through software subscriptions bundled with almost all Varjo hardware.

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XR Today - Augmented Reality tag

JULY 21, 2022

Arvizio (@ArvizioReality) July 20, 2022. AR Instructor is available on other headsets, including Microsoft’s HoloLens 2 and the original Magic Leap device. Furthermore, Arivizio debuted device support for Apple iPads, iPhones, and Android smartphones in June. Additionally, as part of AR Instructor 2.0,

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XR Today - Big XR News tag

FEBRUARY 3, 2023

While events such as CES 2023 highlighted some of the best immersive innovations, caution loomed across the industry following the hard holiday period of 2022. For example, Snap is seeing an upturn in success following immersive hardware blunders, and Google is going on strong despite significant layoffs. billion overall 2022 earnings.

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ARVR

OCTOBER 18, 2022

This is steep growth that leans on a few potential wild cards and inflections, such as Apple’s market entrance. Drilling down, our latest Behind the Numbers installment zeroes in hardware unit sales. These are key questions as hardware is the starting point for an ecosystem in any emerging tech. But it’s not just about Apple.

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Hypergrid Business

FEBRUARY 6, 2023

I myself switched from Apple to Samsung in 2015 specifically for Samsung’s Gear VR headset. But if Apple beats them to it, I’ll switch back to Apple. The hardware will be us,” he said. Microsoft recently said it will lay off 10,000 employees.

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XR Today - Augmented Reality tag

NOVEMBER 20, 2023

While the firm has not delivered an AI service via its hardware, including the recently released Air 2 Pro device, the comment may suggest Xreal’s interest in AI – which is not surprising considering the impact of genAI across every sector. The firm first introduced the Macbook service as a Beta in November 2022.

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XR Today - Mixed Reality tag

JULY 14, 2022

Here are some of the leading companies taking travel organisations towards new frontiers in 2022. Alongside Meta, Microsoft is quickly gaining steam as a pioneer in the metaverse, creating new landscapes for us to explore in the digital world. The same solutions could also pave the way for more impressive virtual travel experiences.

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Hypergrid Business

JANUARY 25, 2023

Plus, it was a proprietary system, owned by Microsoft, and didn’t play well with other metaverse platforms. In its blog post, the company said that it will be focusing on other metaverse-related efforts, such as the launch of Microsoft Mesh , an enterprise-focused metaverse platform. What about Meta, Google and Apple?

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XR Today - Augmented Reality tag

SEPTEMBER 25, 2023

The firm is debuting a device with spatial computing features similar to the Apple Vision Pro. Moreover, Immersed is debuting its Visor product at a lower price than the Vision Pro, perhaps creating a wild card in XR competition alongside significant players such as Meta, Microsoft, HTC, Lenovo, Xreal, and Varjo. billion by 2032.

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AR Insider

FEBRUARY 24, 2021

The tech industry is looking to replace the smartphone — and everybody is waiting to see what Apple comes up with. I n 2007, Apple unveiled the iPhone. Apple didn’t invent the smartphone — companies like Palm and Blackberry had been selling them for years. But Apple’s not the only company working on these products.

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Steki Amusement

JUNE 13, 2022

Following Meta, Microsoft and Google’s entry into the metaverse, Apple, currently the world’s No.1 Recently, Apple demonstrated its Mixed Reality (MR) headset in testing to its board members. At the same time, Apple has accelerated the development of rOS (reality OS).

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XR Today - Augmented Reality tag

JANUARY 3, 2024

Recently, the firm unveiled new details covering its approach to its hardware lineup, including its Quest and smart glasses immersive portfolio. While Meta is deeply developing the Meta/Ray Ban hardware, the firm is internally working on Project Nazare, a powerful prototype AR smart glasses product.

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The Ghost Howls

FEBRUARY 23, 2023

We are organizing the Future Business EcoLink Conference 2022 and the 7th Golden Gyro Award. For example, we invited senior executives from HUAWEI, JBD, HTC, Alibaba, iQIYI, Qualcomm, Microsoft, and so on. The ceremony (“FBEC2022”) will be held on 24th Feb at 10 am (GMT+8), in Shenzhen, China.

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ARPost

FEBRUARY 8, 2023

As we head into the next generation of XR hardware, here are some of the big developments and releases coming out of the industry. But at last, we are seeing a shift from dedicated platform-specific hardware to agnostic all-in-one devices that makes sense for all involved. Where Is XR Heading?

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XR Today - Big XR News tag

MAY 19, 2023

Amidst rumours of Apple’s new headset, many firms are ramping up efforts, perhaps partly due to a looming sense of competition. In November 2022, the automaker partnered with Varjo Technologies to develop an MR platform that allows drivers to race physical vehicles while collecting digital coins in a virtual circuit.

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ARVR

MARCH 22, 2022

As we roll into 2022, it’s time for our annual ritual of synthesizing the lessons from recent history and formulating the outlook for the near term. Entitled Spatial Computing: 2021 Lessons; 2022 Outlook , it joins our report excerpt series. Apple will be a hardware powerhouse to represent the user touchpoint to all layers.

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XR Today - Augmented Reality tag

OCTOBER 20, 2022

Already, many leading digital brands have begun to invest heavily in spatial solutions from Apple and Varjo, to Microsoft and Sony. Step 3: Explore Various Spatial Audio Software & Hardware. The result is a more engaging interaction for any user.

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The Ghost Howls

MARCH 15, 2021

And the number is also that big because Facebook had no hardware department, so it had to create everything from scratch (i.e. Apple already made hardware, so it already had the infrastructure to build it and just added XR people on top of this infrastracture, while Facebook could not). But it is impressive anyway.

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ARVR

JUNE 9, 2021

Microsoft Microsoft is one of the few companies that has approached augmented reality wearables more successfully. We expect to see Microsoft still at work for a long time in this area and we think it can succeed where it has failed with mobile devices. Developing an Original World-Traveling VR Experience 4.

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ARPost

FEBRUARY 6, 2023

These investments are seen as foundations for future content and hardware, and with consumers purchasing more immersive tech hardware, it’s likely that we’ll be seeing more VR and AR content. We’re already seeing key metaverse players coming together in the collaboration between Meta and Microsoft.

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ARPost

JANUARY 29, 2020

The nature of AR technology gives us the ability to experience and create exciting new opportunities, dramatically impacting the way we interact and communicate with one another, giving birth to new applications and hardware. Apple is planning on diving into the AR market in 2022 with a speculated launch of its very first AR headset.

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The Ghost Howls

AUGUST 1, 2020

He has a very interesting working story, having worked for great companies like Microsoft and Fast Company. In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! . 2022 could be the key year for XR.

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