The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! But of course, the technology is still not there: the Oculus Quest is still uncomfortable, we can’t read texts in it, and so on.

Apple 514

Apple Oculus China Magic Leap 514

The Ghost Howls

JUNE 14, 2021

This week we had another report from supply chain analyst Ming-Chi Kuo, that is said to very reliable in rumors about Apple (even if he only made wrong predictions about Apple Glasses, but this is none of my business). More info (Report by Kuo) More info (Report about Apple Glasses). Apple announces minor XR news at WWDC 2021.

Apple 475

Apple Augmented Reality AR Virtual Reality 475

The Ghost Howls

JANUARY 20, 2021

The global pandemic has changed the rules for everything, and the situation is so confusing and so rapidly evolving that any prediction for 2021 is completely unreliable, too. 2021 won’t be the year of VR. Well, let’s be honest, this won’t happen in 2021, either. The Quest will still be the king.

Virtual Reality 519

Virtual Reality Trends China HTC 519

AR Insider

MARCH 20, 2020

Confidence signals include Brand spending on sponsored lenses and indicators for Apple’s eventual AR glasses. On the VR side, Oculus Quest is a beacon of hope in both quality and consumer traction. Apple’s AR Fate. ARtillery rather projects a mid-2022 market entrance (with a possible late-2021 announcement).

Trends 195

Trends AR Apple Tips 195

ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT as of 2/3/20 Apple Inc. AAPL) As we previously detailed in depth, Apple has been discreetly working on a number of AR/VR products for several years now and is planning to release its own AR smart glass and AR/VR hybrid headset. Ways to Get Your Business into VR 2. the year of AR glasses?

Virtual Reality 130

Virtual Reality AR Augmented Reality Google 130

The Ghost Howls

OCTOBER 26, 2020

Preorders are open now with just a little deposit of $10, shipping in 2021. While Oculus is getting all the glory for the Quest, its competitors are not sleeping. Huawei has upgraded its sleek VR glasses and now they support 6DOF movement and 6DOF controllers that are very similar to the Oculus Touch. Other relevant news.

HTC 397

HTC Oculus Conference China 397

Upload VR

FEBRUARY 1, 2024

iPhone Spatial Video Support Spatial Video is Apple's term for stereoscopic 3D video on its devices. Currently, only Apple Vision Pro and the two iPhone 15 Pro models can record spatial videos, and until now only Vision Pro can play them back easily in 3D. The Oculus PC app was recently renamed Meta Quest Link.

Hand tracking 138

Hand tracking Video Software Eye Tracking 138

The Ghost Howls

JULY 4, 2022

Of course for some ad-based tech companies, the current economic situation is not the only problem, but there is another big one which is Apple and its new privacy features embedded into iOS. The same luck has not happened to employees at Niantic at Unity. Especially Apple, which everyone is waiting for. Other relevant news.

Machine Learning 371

Machine Learning Eye Tracking Unity Hardware 371

ARPost

JULY 15, 2021

Curated by the analyst, writer, and venture capitalist Mathew Ball and partners, the index includes companies like Cloudflare, Nvidia, Qualcomm, and Unity. See Also: 2021 VR/AR Association Global Summit: Metaverse, Convergence, and Adoption. Further, recent increasing adoption figures are largely driven by one factor: Oculus.

Groups 441

Groups Hardware Wearables Augmented Reality 441

The Ghost Howls

SEPTEMBER 27, 2021

This is the first newsletter of Autumn 2021: I think I’ll miss the sun but for sure not the mosquitos. This has been a hectic week for the leaks on the upcoming new Oculus Quest Pro device. Marky Z hinted that the device should feature eye and face tracking, and recent findings in Oculus Quest 2 runtime confirm this.

Eye Tracking 280

Eye Tracking Apple Controllers Oculus 280

AR Insider

JANUARY 7, 2020

Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. And Oculus Quest is a beacon of hope on the VR side. Apple Glasses Don’t Arrive in 2020. We believe the tipping point won’t come in 2020 but momentum will be gained so that it can come in 2021. AR Wins With “Training Wheels”.

Industry 195

Industry AR Case Study Tips 195

The Ghost Howls

MAY 8, 2023

T he event will be presented by Oculus Studios Executive Producer Ruth Bram like last year, but introduce new pre-event and post-event sessions. The first one is that since the Gaming Showcase is happening on June, 1st, it seems positioned in a way to make Meta perform some announcements right before the Apple WWDC.

AR 275

AR Gaming Augmented Reality China 275

The Ghost Howls

DECEMBER 14, 2020

The actions coming from the US are not much related to VR and Oculus, but mostly to the social space. This could also mean splitting the Facebook Reality Labs into a separate company (a new Oculus?), In Germany, instead, the legal action regards the mandatory Facebook login for Oculus Quest 2. Oculus Rift S now costs $300.

Gaming 292

Gaming Augmented Reality Germany Oculus 292

The Ghost Howls

OCTOBER 12, 2020

Facebook has started today enforcing the “Facebook login” rule , asking Oculus users to merge their Facebook and Oculus accounts. So I imagine a Quest 2 where you can avoid having a Facebook account, but you can’t use the Oculus Store, or all the most important apps and games , and so you are de facto forced to use it.

AR 431

AR Google Machine Learning Augmented Reality 431

ARVR

JULY 15, 2020

Apple seems to be cornering the popular entertainment industry, with the acquisition of NextVR, as industry rivals such as Magic Leap focus on enterprise solutions. With the Starboard UI and Apple Glasses release anticipated for Q4 2020/Q1 2021, the world is eagerly awaiting the next generation of extended reality (XR) standards. . #3:

Augmented Reality 130

Augmented Reality Virtual Reality Tips AR 130

The Ghost Howls

JULY 19, 2021

This is confirmed also by a previous prediction by the CEO of Unity, which foresees that in 2030 VR headsets will be as popular as gaming console: that is mainstream, but still not as TV, for instance. Inside this growing VR market, the headset that is selling the most is the Oculus Quest 2. billion in content revenue by 2025?—?

AR 507

AR Technology Data Gaming 507

The Ghost Howls

JUNE 1, 2020

They should guarantee better tracking both for the headset and the controllers; The controllers are smaller and seem a mix between the Oculus Touch and the WMR 1 controllers. I don’t see this device stealing the scene from Oculus, since Oculus is cheaper, but I’m quite sure this new headset will be able to grab a good market share.

Magic Leap 232

Magic Leap AR China Unity 232

The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). Since Meta made the acquisition and took over Oculus, VRTUOLUO began to write original and in-depth articles on the XR industry.

China 311

China Industry Government AR 311

The Ghost Howls

APRIL 20, 2020

Last Oculus Quest update shows hints of an Oculus MR ecosystem. Facebook is continuously updating the Oculus Quest , its most successful device, and this week it has rolled out the runtime v16. I think that this update, together with the last ones, marks the beginning of a mixed reality ecosystem that is being built by Oculus.

Oculus 219

Oculus AR Unity Augmented Reality 219

The Ghost Howls

FEBRUARY 17, 2020

Apple now lets add you add “buy” button to AR Quick Look. A piece of simple news, but a very important one, has hit the AR industry this week: Apple now lets companies add custom buttons (usually the “Buy” one) to AR Quick Look. This means that most probably, it will launch in 2021. These news make me happy .

Magic Leap 212

Magic Leap San Francisco AR Sony 212

The Ghost Howls

JUNE 29, 2020

Original image by Oculus). Oculus kills the Go and opens to content on Quest. In the end, the time of the Oculus Go has come. Devices like Oculus Quest , Pico Neo 2 , and Vive Focus Plus have proven that 6DOF VR is more interesting and has far more retention. Apple adds spatial audio to AirPods.

Google 420

Google Oculus AR Unity 420

The Ghost Howls

JANUARY 10, 2022

New rumors on Apple and Meta devices. I know it may sound weird to you, but we have new rumors on Apple headsets and also about the future Meta Project Cambria and Quest 3. Regarding Apple, the super-reliable analysts have stated that the headset may feature three displays because just two are for losers. Other relevant news.

Apple 306

Apple Simulation Las Vegas Haptic 306

The Ghost Howls

FEBRUARY 22, 2021

And it also makes me super-happy that no one is about Facebook and Apple… I was getting pretty bored in writing newsletters only about these two companies! Oculus is selling refurbished Quest for $199. Among the top 5 news I have chosen, only 1 is about VR. Even if they are just concept videos, they are a massive piece of news anyway.

Samsung 443

Samsung AR Augmented Reality Eye Tracking 443

The Ghost Howls

MARCH 2, 2020

To make you understand how these features are incredible, Qualcomm has stated that “the [XR2] reference design has 2x the CPU and GPU performance, 4x more video bandwidth, 6x higher resolution and 11x AI improvement compared to our current widely adopted XR platform [the Oculus Quest ]”. Oculus fixes two of the greatest issues of Oculus Link.

Hand tracking 232

Hand tracking AR Oculus HTC 232

The Ghost Howls

MARCH 1, 2021

They “will incorporate some of the key features found in the DualSense wireless controller, along with a focus on great ergonomics”; There will be a “new generation” of games and experiences for it; It is still under development and won’t launch in 2021. And yes, I use sarcasm a lot: “Hey Facebook, thanks for this”.

Sony 369

Sony Oculus Unity AR 369

The Ghost Howls

MARCH 14, 2022

Apple chips may be its secret weapon for XR. The new Apple M-series chips continue to make strides in the tech communities: they are proving to be fast and reliable while being small and consuming little battery power. More info (Apple M chips) More info (Rumors on M2 chips in the upcoming Apple headset). Image by Waymo).

Magic Leap 381

Magic Leap Apple Ukraine AR 381

The Ghost Howls

SEPTEMBER 20, 2021

I think I’ll miss the joys of summer (and all the trophies that Italy has won), but at least I’ll be able to enjoy again some delicious hot chocolate Before leaving you to the news of the week, I’m happy to announce to you that I’ve been selected as a speaker for AWE US 2021 ! Apple VR headset may feature a 3000PPI microOLED display.

AR 495

AR Nigeria Apple Oculus 495

The Ghost Howls

JULY 5, 2021

Facebook losses in the VR sector will be around $6B in 2021. The first interesting forecast is about the number of sold Oculus Quest 2 headsets. Yes, you’ve read it well… they will lose around $6B only in 2021, to carry on their XR ecosystem dominance goal. Unity releases free guide on mobile development optimization.

Virtual Reality 458

Virtual Reality District of Columbia Gaming Oculus 458

The Ghost Howls

JANUARY 21, 2020

Me wearing the Oculus Quest. On the other side, PC gamers are appreciating the high-quality Valve Index (even if it has some reliability issues ), and casual gamers are loving the Oculus Quest. This year, I’m not going to make an exception, also because my predictions for 2019 performed pretty well.

Virtual Reality 440

Virtual Reality Oculus Trends AR 440

XR for Business Podcast

SEPTEMBER 29, 2020

Unity Technologies just went public. Now, if you look at something like game engines, for example, Unity and Unreal, they've been established for many, many years. And Unity's, I think started. Alex: I guarantee that most of Unity's investors are not going into the engine to build their own demos. Alex: Huge news.

Canada 78

Canada Unity Magic Leap AR 78

XR for Business Podcast

SEPTEMBER 29, 2020

Unity Technologies just went public. Now, if you look at something like game engines, for example, Unity and Unreal, they've been established for many, many years. And Unity's, I think started. Alex: I guarantee that most of Unity's investors are not going into the engine to build their own demos. Alex: Huge news.

Canada 78

Canada Unity Magic Leap AR 78

The Ghost Howls

MARCH 8, 2021

They could build together something that could seriously compete with Facebook and Apple: let’s keep an eye on them. Pico Neo 3 is coming in Q2 2021. All of this running thanks to the power of the Azure cloud. This makes me estimate sales in the 200–250K order of magnitude.

Microsoft 497

Microsoft Hardware HTC Conference 497

The Ghost Howls

MAY 17, 2021

Roblox CEO hints at the Oculus Quest as a future platform. And among these platforms onto which the game could be ported in the future, he has also mentioned the Oculus Quest. Some intriguing news on the Oculus Quest. Oculus Quest 2 has disappeared from all Amazon EU websites. This could be The Unity Cube 2.0.

Eye Tracking 355

Eye Tracking HTC China Amazon 355

XR for Business Podcast

SEPTEMBER 29, 2020

Unity Technologies just went public. Now, if you look at something like game engines, for example, Unity and Unreal, they've been established for many, many years. And Unity's, I think started. Alex: I guarantee that most of Unity's investors are not going into the engine to build their own demos. Alex: Huge news.

Canada 60

Canada Unity Magic Leap AR 60

The Ghost Howls

JUNE 15, 2020

Late to the party after Oculus and Microsoft already released prototypical implementations, but finally Valve has implemented OpenXR into its runtime SteamVR. Someone is working on a Linux driver for the Oculus Rift. Indie developer Thaytan is working on a Linux driver for the Oculus Rift. Unity details its MARS solution.

Sony 311

Sony AR Augmented Reality Czech Republic 311

The Ghost Howls

MAY 4, 2020

This is why we praise so much the Oculus Quest (1M+ of engaged users) and not the Cardboards (20M devices, almost unused). This money includes all the revenues not related to the main business of Facebook (advertisement), but Facebook has clearly specified that this big increment is mostly related to Oculus hardware and software.

Virtual Reality 223

Virtual Reality Machine Learning Augmented Reality Oculus 223

AR Insider

OCTOBER 31, 2019

The incumbents have an advantage with existing mapping such as Google Maps, Earth, Street View, Apple Maps and the Indoor Maps Program, and Bing Maps but there are also significant geographic data players such as Foursquare and OpenStreetMap. In another scenario, we may see game engines dominant, like Unity or Unreal.

Magic Leap 156

Magic Leap AR Microsoft Apple 156