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Magic Leap Reportedly Exploring The Possibility Of $10 Billion Sale

VRScout

Magic Leap is reportedly working closely with a financial advisor on exploring options to keep the doors of the AR startup open. If sold, Magic Leap could potentially receive more than $10 billion according to an unidentified source. This did little to discourage Magic Leap, however.

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HoloLens Optics Chief Joins Google Amid Reported Push for Upcoming Google AR Headset

Road to VR

Bernard Kress, principal optical architect on Microsoft’s HoloLens team, has left the company to take on the role of Director of XR Engineering at the recently formed Google Labs. Now Kress is back at Mountain View working on Google’s next AR headset.

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A Tech Investor’s Take on the Apple Vision Pro

ARPost

Apple’s entrance into the XR space via their announcement of the Apple Vision Pro was one of the most anticipated events in recent XR history. Years of Watching Apple Neso Brands is an investment company specializing in tech-augmented eyewear. Somehow I’ve been following it for the last seven years,” said Almeida.

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Report: Magical Leap Sees Sluggish Sales Numbers Amidst Latest Funding Round

Road to VR

Magic Leap is one of the most well-funded startups in history, boasting $2.6 A new report from The Information however alleges that the company has seen sluggish sales of its Magic Leap One AR headset, something that reportedly only sold 6,000 units in the first six months following its August 2018 launch.

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Developing the Future of Mixed Reality

Tech Trends VR

Object Theory are pretty much the oldest Mixed Reality company around, having launched in June 2015, before the HoloLens had even started shipping. Object Theory are the oldest Mixed Reality company around, having launched in June 2015, before the HoloLens had even started shipping Click To Tweet.

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Apple Brings Spatial Computing to iOS

XR Today - Mixed Reality tag

Apple is gearing up for the Vision Pro debut. However, a key difference and benefit that Apple has over some of its competition is the already-established iOS ecosystem of products and software. On the other hand, Apple is not the only XR firm pushing for interoperability and cross-pollination of hardware and software.

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Is Apple’s Spatial Computing Step the Correct Move? 

XR Today - Mixed Reality tag

Apple, Apple, Apple. The impact of Apple’s headset is predicted by some in the XR industry to bring new eyes and fresh investments towards broader enterprise and consumer AR/VR/MR companies – already, it appears XR firms are taking note of the potential spatial computing trend of 2024.

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